Karry Logo & Brand Assets

Chery Commercial Vehicle (Anhui) Co., Ltd.

The Karry emblem presents a practical Chinese commercial-vehicle identity, led by a strong red mark and concise wordmark. Its visual character supports a brand built around utility, compact mobility and accessible transport for business and family use.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/karry.

Logo
Karry logo
Founded
2009
Country
China
Company
Chery Commercial Vehicle (Anhui) Co., Ltd.
Headquarters
Wuhu, Anhui, China
Parent
Chery Holding Group
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
Karry full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Karry asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Karry logo in an app

Add the published Karry logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/karry. That slug stays stable as Motomarks updates the published Karry assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Karry logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/karry?token=YOUR_API_KEY"3  alt="Karry logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/karry
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Karry.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Karry is a Chery commercial-vehicle brand established in 2009 for mini-MPV, van, pickup, light-truck and new-energy logistics products. Its visual identity has generally centered on a red emblem paired with the KARRY wordmark, connecting the brand to the red identity used across Chery-related automotive businesses.

Public documentation of Karry logo changes is limited, but the marque has consistently used a compact, forward-leaning badge style suited to practical commercial vehicles and value-oriented family transport. The brand name is the English form used internationally for Kai Rui, the Chinese name 开瑞.

First color in the reference palette

Motomarks records #E60012 as the primary Karry reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Karry logo in use today.

Origins

Karry was established in 2009 as Chery's dedicated brand for commercial and practical-use vehicles. The brand was created to serve customers needing compact vans, MPVs, pickups and light trucks, particularly in China and export markets where affordable utility vehicles are in demand.

Commercial vehicle focus

Karry developed around vehicles intended for small businesses, logistics operators and family buyers who need flexible cabin and cargo layouts. Its product range has included mini-vans, passenger and cargo vans, small trucks and pickup-style models, giving the brand a more work-oriented identity than Chery's mainstream passenger-car lines.

New energy development

As China's light commercial vehicle market shifted toward electrification, Karry added electric vans and logistics vehicles to its range. This extended the brand's utility positioning into urban delivery and fleet applications, while retaining the same straightforward Karry name and red visual identity.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2009

Karry launch identity

Karry's launch identity used a red automotive badge with the KARRY name, giving the new Chery commercial-vehicle brand a distinct mark while staying visually close to the red color language used by related Chery brands.

Reason for redesign: The identity was introduced to separate Chery's commercial-vehicle offer from its passenger-car branding.

2010s

Modernized brand applications

Later applications standardized the KARRY wordmark and red emblem across export websites, vehicle badging and dealer communications. The presentation became cleaner for digital use while preserving the brand's red commercial-vehicle identity.

Reason for redesign: The update supported broader export communication and more consistent use across vehicles, websites and sales materials.

What to preserve in production

Shape, color, and type cues that keep Karry recognizable at app scale.

Composition

The Karry identity is built around a compact red emblem and a simple Latin wordmark. The composition is direct and practical, matching a brand focused on vans, pickups, trucks and work-oriented mobility.

Symbol

The red emblem gives the brand an energetic, active character, while the concise KARRY name supports easy recognition in export markets. The identity emphasizes reliability and utility rather than luxury or sport.

Lettering

The wordmark uses bold, straightforward Latin lettering. Its practical appearance helps the name remain readable on vehicle tailgates, grille badges, dealer signs and digital interfaces.

Color

Red is the dominant brand color and links Karry visually to the wider Chery corporate family. It communicates visibility, energy and commercial confidence, especially on vehicle badges and showroom signage.

Shape

The badge is compact and vehicle-oriented, designed to work at small sizes on grilles and tailgates. Its rounded automotive form helps it feel like a manufacturer emblem rather than a purely typographic logo.

Heritage

Karry's identity reflects its origin as a Chery-backed brand created for practical vehicles. The continuity of red branding reinforces its connection to Chinese automotive manufacturing and Chery's commercial-vehicle operations.

Market context

In China, Karry is associated with accessible business transport and compact multi-purpose vehicles. Its Chinese name 开瑞 and international Karry name allow the brand to operate in both domestic and export contexts.

Design logic

The design philosophy is functional, visible and export-friendly. The logo favors a simple badge and readable name over complex detailing, which suits fleet, logistics and small-business use.

Where teams place it

Common product surfaces where Karry assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle buyers

The Karry emblem and wordmark are applied to grilles, tailgates, steering wheels and wheel centers on vans, pickups and light commercial vehicles.

Dealer signage

Dealers

Dealers use the red Karry identity on exterior signs, showroom materials and sales displays to identify the brand's commercial-vehicle range.

Fleet and export marketing

Fleet operators

The logo is used in product brochures, export websites and fleet communications for vans, logistics vehicles and light trucks.

Digital product catalogs

Digital product teams

The badge and wordmark identify Karry models in online listings, configurators and vehicle specification databases.

Common questions about the Karry logo

Format, usage, attribution, and history notes for the Karry logo.

What does the Karry logo mean?

The Karry logo represents Chery's commercial-vehicle brand for practical vans, pickups, light trucks and new-energy logistics vehicles. Its red emblem and direct wordmark emphasize visibility, energy and utility. Public brand material does not define a detailed symbolic story, so the logo is best understood as a functional manufacturer identity.

What does the current Karry logo look like?

The current Karry identity is typically shown with a red automotive-style emblem and the KARRY name in a clear Latin wordmark. It is designed to work on vehicle badges, dealer signage and export-market communications. Red is the dominant visual cue, supported by black or white depending on the background.

When was the Karry logo introduced?

Karry was established in 2009 as Chery's commercial-vehicle brand, and its brand identity dates from that launch period. Publicly available sources do not provide a complete official logo timeline. The badge has remained broadly consistent in using the Karry name and red color language across vehicles and marketing.

How should product teams use the Karry logo in digital products?

Product teams should use a clean, high-resolution Karry mark with enough contrast and clear space, especially in vehicle databases, fleet tools and marketplace listings. Motomarks can help deliver consistent PNG, WebP and API-ready logo assets, but teams should still preserve the manufacturer's proportions, color and wordmark integrity.

Is the Karry logo a trademark of Chery?

Karry is a Chery commercial-vehicle brand, and its logo and name should be treated as manufacturer trademarks. Teams using the logo in apps, catalogs, marketplaces or marketing should check Karry or Chery's official trademark and brand guidance. Displaying the mark for identification does not automatically grant broader usage rights.

More logos from China

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