EXEED Logo

EXEED International

The EXEED emblem presents the brand name as a precise, widely spaced wordmark that signals premium technology and global ambition. Its restrained black, silver, and chrome treatments give the marque a modern, engineered character rooted in Chery's upper-market strategy.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
EXEED full

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Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right EXEED asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the EXEED logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/exeed?token=YOUR_API_KEY"3  alt="EXEED logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/exeed
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about EXEED.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

EXEED is a premium automotive brand created by Chery Automobile and introduced internationally in 2017, when the TX concept was shown at the Frankfurt Motor Show. Its identity has centered on a clean uppercase wordmark, using wide letter spacing and sharp geometric forms to suggest technology, precision, and an international premium position.

Rather than relying on a pictorial shield or animal symbol, the EXEED logo uses the brand name itself as the principal emblem, often rendered in chrome, silver, black, or white depending on vehicle and digital application.

First color in the reference palette

Motomarks records #000000 as the primary EXEED reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the EXEED logo in use today.

Origins

EXEED was developed by Chery Automobile as an upper-market brand for more premium vehicles and international expansion. The brand was presented to a global audience in 2017 with the EXEED TX concept at the Frankfurt Motor Show, highlighting Chery's intention to compete beyond its traditional mass-market position.

Premium Positioning

The name EXEED is closely related to the English word "exceed," reflecting a brand message built around higher expectations, advanced engineering, and a more refined ownership experience. Its visual identity supports that positioning with a minimal wordmark rather than an ornate crest, aligning the brand with contemporary technology-led premium automotive design.

International Expansion

EXEED has been used by Chery for premium SUVs and electrified models in multiple export markets. The international identity generally presents EXEED in uppercase Latin lettering, making the badge readable across markets and suitable for vehicle tailgates, dealer signage, and digital brand systems.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2017

EXEED launch wordmark

The brand identity used a bold uppercase EXEED wordmark with a clean, technical appearance. The lettering emphasized straight lines, open spacing, and a premium monochrome or metallic finish rather than a separate pictorial icon.

Reason for redesign: The identity was created to launch Chery's premium international brand and distinguish it from Chery's mainstream badge.

2020s

Current global EXEED identity

The current public identity continues to rely on the uppercase EXEED wordmark, commonly displayed in black, white, silver, or chrome depending on the surface and context. On vehicles, the wordmark is often used as a full-width rear badge and as a clean digital brand signature.

Reason for redesign: The consistent wordmark supports international recognition and a unified premium appearance across vehicles, websites, showrooms, and export markets.

What to preserve in production

Shape, color, and type cues that keep EXEED recognizable at app scale.

Composition

The EXEED logo is primarily a horizontal wordmark. Its composition is wide, restrained, and symmetrical in feeling, using the full brand name as the identity mark rather than pairing text with a separate emblem.

Symbol

The name and presentation suggest surpassing expectations, technical progress, and a higher-tier product experience. The lack of decorative imagery gives the brand a rational, engineered tone.

Lettering

The wordmark uses uppercase geometric letterforms with strong spacing. The repeated E characters and central X create a structured rhythm, while the extended layout improves legibility on vehicle bodies and dealership signage.

Color

EXEED most commonly appears in black, white, silver, or chrome. Black provides a premium digital reference, while metallic silver and chrome connect the badge to vehicle hardware and exterior trim.

Shape

The shape is long and linear, suited to grilles, tailgates, header navigation, and showroom signage. The horizontal structure communicates stability and gives the marque a modern automotive presence.

Heritage

The logo reflects Chery's move from mainstream Chinese automotive manufacturing into a more premium international segment. Its design language is newer and more global than heritage-based marques with crests or traditional symbols.

Market context

EXEED represents a wave of Chinese automotive brands developed for export markets with English-language naming, electrified product plans, and premium visual systems. Its identity was designed to travel across markets without relying on region-specific symbolism.

Design logic

The design philosophy is minimal, technical, and brand-name led. By prioritizing a clean wordmark, EXEED projects confidence through simplicity and emphasizes product technology over decorative heritage cues.

Where teams place it

Common product surfaces where EXEED assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and prospects

The EXEED wordmark is applied to exterior vehicle surfaces, often in metallic or chrome finishes that match premium trim and body detailing.

Dealer signage

Dealers

The horizontal wordmark is suited to showroom facades, interior signs, and sales materials where clear brand recognition is needed.

Digital product interfaces

Product teams

The monochrome wordmark can be used in website headers, mobile experiences, configurators, and vehicle information systems when official brand assets and usage rules are followed.

Marketing communications

Marketing teams

EXEED's simple wordmark works across launch campaigns, brochures, event graphics, and social content, usually with restrained premium color treatments.

Answers before you ship

Format, usage, attribution, and history notes for the EXEED logo.

Browse the logo library →API docsPricing