Karma Logo and Brand Identity

Karma Automotive LLC

The Karma emblem presents a polished, premium identity shaped by electrified luxury and California automotive design. Its restrained visual character, metallic detailing, and clean wordmark give the brand a sophisticated presence rooted in the rebirth of the Karma name.

Official website
Live logo URL
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Karma full

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Create or manage a key, then return here to copy a working URL.

Choose the right Karma asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Karma logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/karma?token=YOUR_API_KEY"3  alt="Karma logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/karma
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Karma.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Karma Automotive was formed in 2014 after Wanxiang Group acquired assets of Fisker Automotive, the company behind the original Fisker Karma extended-range electric sedan. The Karma name became the central brand identity, retaining a connection to the earlier vehicle while separating the new manufacturer from Fisker as a company.

Its visual identity has typically used a refined wordmark and a circular emblem associated with premium electrified mobility, with restrained black, silver, and metallic finishes on vehicles and communications. The branding emphasizes California design, advanced propulsion, and low-volume luxury manufacturing.

First color in the reference palette

Motomarks records #000000 as the primary Karma reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Karma logo in use today.

Origins

Karma Automotive traces its roots to the Fisker Karma, an extended-range electric luxury sedan originally developed by Fisker Automotive. In 2014, Wanxiang Group purchased selected Fisker Automotive assets and established Karma Automotive as a new company. The new business retained the Karma name and began building a separate identity around luxury electrified vehicles, California design, and specialized manufacturing.

The Revero era

Karma's first production model under the new company was the Karma Revero, a reworked and relaunched evolution of the earlier Fisker Karma design. The Revero helped establish the Karma badge as a stand-alone manufacturer identity rather than only a model name. Branding during this period leaned on premium materials, a clean wordmark, and a refined emblem treatment suited to luxury vehicle badging.

Modern brand direction

Karma has continued to position itself as a luxury electrified vehicle company headquartered in Southern California. Its identity has been used across limited-production vehicles, concept cars, retail experiences, and corporate communications. The brand presentation typically favors minimalist black-and-white layouts, metallic vehicle badges, and a restrained premium tone.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2014

Karma Automotive identity established

After the formation of Karma Automotive, the Karma name moved from being primarily associated with a vehicle model to serving as the manufacturer brand. The identity used a refined wordmark and premium badge styling to distinguish the new company from Fisker Automotive.

Reason for redesign: The new company needed a separate corporate and vehicle identity after Wanxiang Group acquired Fisker Automotive assets.

2016

Karma Revero production branding

The Revero era applied Karma branding to production vehicles, with polished exterior badging and a luxury-focused presentation. The mark was used alongside the Revero model name to reinforce Karma as the manufacturer.

Reason for redesign: The launch of the Revero required production-ready branding for vehicle badges, retail materials, and customer communications.

2020

Refined luxury EV presentation

Karma's more recent identity has emphasized a minimal wordmark, high-contrast black and white applications, and metallic emblem treatments on vehicles and concepts.

Reason for redesign: The brand continued shifting toward a broader luxury electrified portfolio and needed a flexible identity for vehicles, digital channels, and corporate use.

What to preserve in production

Shape, color, and type cues that keep Karma recognizable at app scale.

Composition

Karma's identity is built around a clean manufacturer wordmark and a compact emblem used in vehicle badging. The composition is intentionally restrained, giving the badge a premium automotive feel rather than a technical or mass-market appearance.

Symbol

The Karma name itself suggests consequence, balance, and circularity, themes that align with electrified mobility and the brand's effort to connect performance with responsibility. The circular qualities commonly associated with the emblem reinforce ideas of motion, continuity, and energy.

Lettering

The wordmark uses a modern, controlled letterform style with a luxury-oriented spacing and simple geometry. Its understated typography helps the brand read as upscale and contemporary rather than decorative.

Color

Black is the most dependable primary reference color for Karma's identity in digital and corporate use. Silver, chrome, and metallic finishes are frequently associated with vehicle badging, supporting a luxury product impression.

Shape

The emblem's rounded visual language contrasts with the horizontal structure of the wordmark. This pairing works well on vehicle noses, wheels, steering wheels, and digital headers where a compact brand sign is needed.

Heritage

Karma's visual identity carries forward the name recognition of the Fisker Karma while representing a separate manufacturer founded after 2014. The logo therefore reflects both continuity with a known luxury plug-in sedan and the creation of a new corporate brand.

Market context

Karma occupies a niche in American luxury electrified vehicles, particularly because of its connection to the early premium plug-in hybrid sedan market. Its branding is closely tied to Southern California automotive design and low-volume luxury production.

Design logic

The brand identity favors elegance, simplicity, and polished finishes over aggressive graphic complexity. It is designed to feel appropriate on a luxury vehicle exterior while remaining flexible for digital and corporate communication.

Where teams place it

Common product surfaces where Karma assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and retail customers

Karma branding appears as exterior and interior vehicle badging, often using metallic or polished finishes appropriate for luxury vehicles.

Official digital channels

Customers, media, and investors

The wordmark and brand name are used across the official website, social media profiles, vehicle announcements, and corporate communications.

Retail and owner communications

Dealers and owners

Dealers and service channels use Karma identity elements to present vehicle information, ownership support, and brand experiences consistently.

Automotive data products

Product teams and developers

Vehicle databases and configurator interfaces can use the Karma name and logo to identify models such as the Revero and other Karma vehicles, subject to applicable trademark guidance.

Answers before you ship

Format, usage, attribution, and history notes for the Karma logo.

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