JETOUR Logo

JETOUR Auto

The JETOUR emblem presents a confident travel-focused identity built around a sharp uppercase wordmark and high-contrast applications. Its visual character supports the brand's SUV-led image, combining modern Chinese automotive ambition with a clear global presence.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/jetour.

Logo
Jetour logo
Founded
2018
Country
China
Company
JETOUR Auto
Headquarters
Wuhu, Anhui, China
Parent
Chery Holding Group
Official website

Updated Aug 6, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Jetour full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Jetour asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Jetour logo in an app

Add the published Jetour logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/jetour. That slug stays stable as Motomarks updates the published Jetour assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Jetour logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/jetour?token=YOUR_API_KEY"3  alt="Jetour logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/jetour
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Jetour.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

JETOUR is a Chinese automotive brand launched by Chery Holding Group in 2018 with a focus on family travel and SUV products. Its early brand identity used a bold Latin JETOUR wordmark alongside Chinese branding for 捷途, supporting its position as a new travel-oriented marque within the Chery ecosystem.

As the brand expanded outside China, its visual identity increasingly emphasized the uppercase JETOUR name for global recognition, typically presented in clean black, white, silver, or red applications. The logo history is closely tied to the brand's move from a domestic SUV line to an export-focused manufacturer with a distinct international identity.

First color in the reference palette

Motomarks records #E60012 as the primary Jetour reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Jetour logo in use today.

Origins

JETOUR was launched in China in 2018 by Chery Holding Group as a new automotive brand aimed at family travel, leisure mobility, and SUV buyers. The Chinese name 捷途 can be read as a reference to efficient or convenient journeys, matching the brand's early emphasis on practical, spacious vehicles such as the X70 series.

Growth under Chery Holding Group

After its launch, JETOUR expanded quickly with SUV and crossover models positioned separately from Chery's core passenger-car range. The brand used Chery's industrial base and export network while developing a distinct retail identity, communications style, and product theme around travel scenarios.

Global identity

As JETOUR entered more overseas markets, the Latin JETOUR wordmark became the central element of the brand's international identity. The simplified global presentation helps the marque work across dealer signage, vehicle badging, digital platforms, and multilingual markets without relying only on the Chinese name.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2018

JETOUR launch identity

The brand launched with a strong JETOUR wordmark used with the Chinese name 捷途 in domestic communications. The identity was designed to establish a separate travel and SUV-oriented marque within the Chery Holding Group portfolio.

Reason for redesign: The new identity was needed to distinguish JETOUR from Chery's main passenger-car brand and to support a dedicated family travel positioning.

2020s

International wordmark emphasis

JETOUR's global presentation increasingly centered on the uppercase Latin wordmark, often shown in monochrome, metallic, or red-accented applications. This gave the brand a simpler and more export-friendly identity for overseas websites, dealerships, vehicle badging, and marketing.

Reason for redesign: The shift supported international market expansion and made the brand easier to recognize across languages and regions.

What to preserve in production

Shape, color, and type cues that keep Jetour recognizable at app scale.

Composition

The JETOUR identity is built around a horizontal uppercase wordmark, giving the logo a stable and automotive-oriented profile suitable for grille badging, rear badging, showroom signage, and digital headers.

Symbol

The name and identity reinforce the brand's travel positioning. Rather than relying on a complex pictorial crest, the current global identity places recognition on the JETOUR name itself, connecting the mark to journeys, mobility, and family-oriented road use.

Lettering

The wordmark uses bold, geometric uppercase lettering with a technical appearance. The wide letter spacing and straight-edged forms help the name read clearly on vehicles and in export-market communications.

Color

JETOUR commonly appears in black, white, silver, and red brand applications. Red is strongly associated with the brand's Chinese automotive context and gives the identity energy and visibility, while monochrome and metallic versions support vehicle badging and premium showroom use.

Shape

The horizontal wordmark shape makes the logo practical for automotive surfaces, especially grilles, tailgates, steering wheels, dealer fascias, and website navigation. Its clean rectangular footprint also helps it scale well in digital user interfaces.

Heritage

JETOUR has a short logo heritage compared with older carmakers, but its identity reflects a modern Chinese sub-brand strategy: create a focused marque with its own name, look, retail image, and export messaging while remaining part of a larger automotive group.

Market context

The brand identity combines the Chinese name 捷途 with the Latin JETOUR name, reflecting how many Chinese automakers build domestic recognition while preparing for global sales. The wordmark-first system makes the brand easier to present in markets where Chinese characters are less familiar.

Design logic

The logo follows a clear, practical, and international design approach. It favors legibility, dealership consistency, and vehicle-badge usability over decorative heritage symbolism, matching JETOUR's relatively young, product-led brand strategy.

Where teams place it

Common product surfaces where Jetour assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and road users

The JETOUR wordmark is used on vehicle exteriors, including grille, tailgate, and model presentation areas, where a clear horizontal mark supports quick brand recognition.

Dealer signage

Dealers and distributors

Dealerships and distributors use the JETOUR identity on showroom facades, point-of-sale materials, event stands, and retail communications.

Digital product listings

Automotive platforms

Automotive marketplaces and configurators use the JETOUR wordmark or text name to identify brand pages, model cards, inventory listings, and comparison tools.

International marketing

Importers and marketing teams

The Latin JETOUR wordmark is used across export-market websites, social channels, brochures, launch events, and regional communications.

Common questions about the Jetour logo

Format, usage, attribution, and history notes for the Jetour logo.

What does the JETOUR logo mean?

The JETOUR logo is primarily a wordmark built around the brand name, which supports its positioning around travel, mobility, and family road use. The Chinese brand name 捷途 is associated with convenient or efficient journeys, while the Latin wordmark gives the marque a clear identity for international markets.

What does the current JETOUR logo look like?

The current JETOUR identity is centered on an uppercase Latin wordmark with a clean, technical automotive style. It is commonly displayed in black, white, silver, or red-accented formats depending on the medium, with metallic versions used for vehicle badging and high-contrast versions used in digital and retail environments.

When was the JETOUR logo introduced?

JETOUR was launched by Chery Holding Group in 2018, and its early identity appeared with the JETOUR name and the Chinese name 捷途. As the brand expanded internationally during the 2020s, the Latin JETOUR wordmark became more prominent across official global marketing, dealer materials, and vehicle communications.

Can product teams use the JETOUR logo in apps or vehicle databases?

Product teams can display JETOUR as a manufacturer identifier in vehicle databases, marketplaces, and ownership tools, but trademark use should be checked against the manufacturer's official guidance and local legal requirements. For developer integration, Motomarks can help deliver consistent logo assets, naming, and metadata in structured formats.

Where should teams verify official JETOUR logo and trademark guidance?

Teams should verify JETOUR logo usage through the official JETOUR website, regional distributor materials, or direct manufacturer communications. Because JETOUR is a Chery Holding Group brand, commercial use of its name, logo, or vehicle marks should follow official brand, trademark, and dealer identity rules for the relevant market.

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