JETOUR Logo

JETOUR Auto

The JETOUR emblem presents a confident travel-focused identity built around a sharp uppercase wordmark and high-contrast applications. Its visual character supports the brand's SUV-led image, combining modern Chinese automotive ambition with a clear global presence.

Official website

No public logo assets are ready for this brand yet.

Implementation

Use the JETOUR logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/jetour?token=YOUR_API_KEY"3  alt="JETOUR logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/jetour
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about JETOUR.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

JETOUR is a Chinese automotive brand launched by Chery Holding Group in 2018 with a focus on family travel and SUV products. Its early brand identity used a bold Latin JETOUR wordmark alongside Chinese branding for 捷途, supporting its position as a new travel-oriented marque within the Chery ecosystem.

As the brand expanded outside China, its visual identity increasingly emphasized the uppercase JETOUR name for global recognition, typically presented in clean black, white, silver, or red applications. The logo history is closely tied to the brand's move from a domestic SUV line to an export-focused manufacturer with a distinct international identity.

First color in the reference palette

Motomarks records #E60012 as the primary JETOUR reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the JETOUR logo in use today.

Origins

JETOUR was launched in China in 2018 by Chery Holding Group as a new automotive brand aimed at family travel, leisure mobility, and SUV buyers. The Chinese name 捷途 can be read as a reference to efficient or convenient journeys, matching the brand's early emphasis on practical, spacious vehicles such as the X70 series.

Growth under Chery Holding Group

After its launch, JETOUR expanded quickly with SUV and crossover models positioned separately from Chery's core passenger-car range. The brand used Chery's industrial base and export network while developing a distinct retail identity, communications style, and product theme around travel scenarios.

Global identity

As JETOUR entered more overseas markets, the Latin JETOUR wordmark became the central element of the brand's international identity. The simplified global presentation helps the marque work across dealer signage, vehicle badging, digital platforms, and multilingual markets without relying only on the Chinese name.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2018

JETOUR launch identity

The brand launched with a strong JETOUR wordmark used with the Chinese name 捷途 in domestic communications. The identity was designed to establish a separate travel and SUV-oriented marque within the Chery Holding Group portfolio.

Reason for redesign: The new identity was needed to distinguish JETOUR from Chery's main passenger-car brand and to support a dedicated family travel positioning.

2020s

International wordmark emphasis

JETOUR's global presentation increasingly centered on the uppercase Latin wordmark, often shown in monochrome, metallic, or red-accented applications. This gave the brand a simpler and more export-friendly identity for overseas websites, dealerships, vehicle badging, and marketing.

Reason for redesign: The shift supported international market expansion and made the brand easier to recognize across languages and regions.

What to preserve in production

Shape, color, and type cues that keep JETOUR recognizable at app scale.

Composition

The JETOUR identity is built around a horizontal uppercase wordmark, giving the logo a stable and automotive-oriented profile suitable for grille badging, rear badging, showroom signage, and digital headers.

Symbol

The name and identity reinforce the brand's travel positioning. Rather than relying on a complex pictorial crest, the current global identity places recognition on the JETOUR name itself, connecting the mark to journeys, mobility, and family-oriented road use.

Lettering

The wordmark uses bold, geometric uppercase lettering with a technical appearance. The wide letter spacing and straight-edged forms help the name read clearly on vehicles and in export-market communications.

Color

JETOUR commonly appears in black, white, silver, and red brand applications. Red is strongly associated with the brand's Chinese automotive context and gives the identity energy and visibility, while monochrome and metallic versions support vehicle badging and premium showroom use.

Shape

The horizontal wordmark shape makes the logo practical for automotive surfaces, especially grilles, tailgates, steering wheels, dealer fascias, and website navigation. Its clean rectangular footprint also helps it scale well in digital user interfaces.

Heritage

JETOUR has a short logo heritage compared with older carmakers, but its identity reflects a modern Chinese sub-brand strategy: create a focused marque with its own name, look, retail image, and export messaging while remaining part of a larger automotive group.

Market context

The brand identity combines the Chinese name 捷途 with the Latin JETOUR name, reflecting how many Chinese automakers build domestic recognition while preparing for global sales. The wordmark-first system makes the brand easier to present in markets where Chinese characters are less familiar.

Design logic

The logo follows a clear, practical, and international design approach. It favors legibility, dealership consistency, and vehicle-badge usability over decorative heritage symbolism, matching JETOUR's relatively young, product-led brand strategy.

Where teams place it

Common product surfaces where JETOUR assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and road users

The JETOUR wordmark is used on vehicle exteriors, including grille, tailgate, and model presentation areas, where a clear horizontal mark supports quick brand recognition.

Dealer signage

Dealers and distributors

Dealerships and distributors use the JETOUR identity on showroom facades, point-of-sale materials, event stands, and retail communications.

Digital product listings

Automotive platforms

Automotive marketplaces and configurators use the JETOUR wordmark or text name to identify brand pages, model cards, inventory listings, and comparison tools.

International marketing

Importers and marketing teams

The Latin JETOUR wordmark is used across export-market websites, social channels, brochures, launch events, and regional communications.

Answers before you ship

Format, usage, attribution, and history notes for the JETOUR logo.

Browse the logo library →API docsPricing