King Long Logo

Xiamen King Long United Automotive Industry Co., Ltd.

The King Long emblem presents a disciplined blue identity built for buses, coaches, and public transport fleets. Its clean commercial character reflects the manufacturer’s Chinese industrial roots, export focus, and long running presence in passenger transport.

Official website
Live logo URL
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King Long full

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Choose the right King Long asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the King Long logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/king-long?token=YOUR_API_KEY"3  alt="King Long logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/king-long
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about King Long.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

King Long was established in Xiamen, Fujian in 1988 and developed its identity around a blue corporate emblem used on buses, coaches, and export communications. The brand name is commonly presented in English as King Long and in Chinese as Jinlong, reflecting its role as a Chinese bus manufacturer with a strong international export presence.

Public documentation of early logo revisions is limited, but the current identity is consistently associated with a blue wordmark and emblem that emphasize reliability, mobility, and industrial scale. Where historic logo artwork is not formally documented, the brand history is best understood through the company’s growth from a regional bus producer into a major manufacturer of coaches, city buses, and new energy commercial vehicles.

First color in the reference palette

Motomarks records #005BAC as the primary King Long reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the King Long logo in use today.

Origins

King Long was founded in 1988 in Xiamen, Fujian, China, as Xiamen King Long United Automotive Industry Co., Ltd. The company became known for producing large and medium size buses and coaches for city transit, intercity routes, tourism, and institutional fleets. Its location in Xiamen supported export activity, and the King Long name became associated with Chinese-built buses in overseas markets.

Growth in buses and coaches

During the 1990s and 2000s, King Long expanded from domestic bus production into a broader commercial vehicle manufacturer with international sales. The company developed coaches, city buses, school buses, and specialized transport vehicles, later adding new energy models as electric and low-emission buses became more important to public transport buyers.

Brand identity

King Long’s visual identity is centered on a blue corporate color and a practical, fleet-oriented presentation. The logo is typically used on vehicle fronts, steering wheels, brochures, trade fair displays, and export websites. Its design language favors clarity and durability rather than luxury cues, which suits a manufacturer focused on public transport, coach operations, and commercial fleet procurement.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1988

King Long brand established

King Long’s identity originated with the company’s formation in Xiamen and has been built around the King Long name for buses and coaches. Publicly available historical logo records are limited, but the brand has long used a blue commercial vehicle identity in corporate and product applications.

Reason for redesign: The identity was created to support the company’s entry into bus and coach manufacturing.

2000

Modern blue fleet identity

The current public-facing identity uses a blue emblem and King Long wordmark in a straightforward industrial style. The mark is applied across vehicle badging, fleet photography, export materials, and official digital channels.

Reason for redesign: The modernized presentation supports international marketing and consistent recognition across buses, coaches, and new energy vehicle lines.

What to preserve in production

Shape, color, and type cues that keep King Long recognizable at app scale.

Composition

The King Long identity is composed as a compact commercial vehicle badge supported by a clear English wordmark. Its composition is designed to work at vehicle scale, on front panels, steering wheel centers, fleet decals, and digital trade materials.

Symbol

The blue emblem communicates transport reliability, technical competence, and institutional trust, qualities that are especially relevant to bus operators and public agencies. The King Long name also gives the brand a direct English-language identity for export markets.

Lettering

The wordmark is typically rendered in a clean sans serif style with strong legibility. Its practical lettering supports recognition on long vehicles, dealership signage, brochures, and online product listings.

Color

Blue is the dominant King Long brand color in public use. It gives the identity a corporate, engineering-led character and helps distinguish the brand in commercial transport environments where clear fleet branding is important.

Shape

The emblem is compact and badge-like, making it suitable for metal or plastic vehicle applications. The logo’s simple geometry favors durability, easy reproduction, and visibility across large vehicle bodies.

Heritage

The identity reflects the company’s roots in Xiamen and its development from a Chinese bus manufacturer into an export-oriented commercial vehicle brand. Its consistency is tied less to decorative heritage and more to long-term use in practical fleet contexts.

Market context

King Long is part of China’s modern bus manufacturing sector and represents the country’s expansion into global public transport and coach markets. The English brand name has helped it communicate beyond the domestic market while retaining its Chinese corporate origin.

Design logic

The logo follows a utilitarian commercial vehicle philosophy: clear, stable, and easy to reproduce. It prioritizes fleet recognition, corporate trust, and manufacturability rather than ornamental styling.

Where teams place it

Common product surfaces where King Long assets need to stay clear, consistent, and fast.

Vehicle badging

Fleet operators and passengers

The King Long emblem appears on bus and coach front panels, rear areas, steering wheels, and model identification points where clear manufacturer recognition is needed.

Export and distributor websites

Dealers and importers

The logo is used on official and distributor web pages to identify King Long buses, coaches, electric buses, and commercial vehicle offerings.

Trade fairs and sales literature

Commercial buyers

King Long branding appears on exhibition stands, brochures, specification sheets, and sales presentations for transport authorities and private fleet buyers.

Public transport fleets

Transport operators

The manufacturer mark can appear on vehicles operated by city transit agencies, tourism companies, schools, and institutional transport providers.

Answers before you ship

Format, usage, attribution, and history notes for the King Long logo.

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