Chery Logo

Chery Automobile Co., Ltd.

The Chery emblem uses a red, engineered oval form to express motion, precision, and the brand’s Chinese automotive roots. Its sharp geometry and confident wordmark project an international identity shaped by export growth and modern vehicle technology.

Official website
Live logo URL
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Chery full

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Choose the right Chery asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Chery logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/chery?token=YOUR_API_KEY"3  alt="Chery logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/chery
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Chery.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Chery was founded in Wuhu, Anhui, in 1997 and grew from a local Chinese automobile project into a major exporter of passenger vehicles.

The brand name is an English rendering associated with Qirui, meaning auspicious or lucky, and its early badge used a red oval form with interlocking letter shapes often read as Chery Automobile Corporation. In the 2010s, Chery refined the emblem into a cleaner, more dimensional oval and triangular structure, keeping the red corporate color while making the mark more suitable for global markets. Recent brand applications pair the emblem with a simplified CHERY wordmark to support international visibility across vehicles, dealers, and digital channels.

First color in the reference palette

Motomarks records #D71920 as the primary Chery reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Chery logo in use today.

Origins

Chery was established in 1997 in Wuhu, Anhui, as part of a local effort to build a Chinese passenger car manufacturer. The company began producing vehicles in the late 1990s and early 2000s, then expanded quickly in China and overseas export markets. Its brand identity was built around the Chery name, a red corporate color, and a compact emblem that could be applied to vehicle grilles, wheel centers, showrooms, and export-market communications.

Export growth

Chery became closely associated with China’s automotive export expansion, selling vehicles in markets across Asia, the Middle East, Africa, South America, and Europe through regional distributors and subsidiaries. As the company moved into more competitive international segments, its visual identity became cleaner and more standardized. The logo’s evolution reflects Chery’s shift from a domestic challenger brand to a global passenger vehicle manufacturer.

New energy and global positioning

In the 2020s, Chery increased its focus on electrified vehicles, hybrid technology, and global product families. The brand identity is now commonly presented with a modern CHERY wordmark and a refined red emblem, giving the marque a more technical and internationally consistent appearance. This identity supports both conventional models and newer energy-focused product lines.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1997

Original red oval emblem

Chery’s early identity used a red oval badge with stylized internal geometry. The form was often interpreted as an arrangement of letters connected to Chery Automobile Corporation, with a central A-like shape enclosed by sweeping C-like curves.

Reason for redesign: The original badge established a distinct vehicle grille mark for a new Chinese passenger car manufacturer.

2013

Refined global emblem

Chery introduced a more polished red emblem with smoother contours, a stronger three-dimensional impression, and a clearer triangular center. The redesign retained the oval character while making the badge more precise and suitable for international brand applications.

Reason for redesign: The update supported Chery’s international expansion and helped modernize the brand image for export markets and higher-quality product positioning.

2020s

Modern emblem and CHERY wordmark system

Recent Chery communications use a cleaner CHERY wordmark alongside the red emblem, with flatter digital applications appearing in many global markets. The identity emphasizes legibility, consistency, and a more contemporary automotive technology tone.

Reason for redesign: The system supports digital use, global marketing consistency, and Chery’s broader focus on electrified and technology-led vehicles.

What to preserve in production

Shape, color, and type cues that keep Chery recognizable at app scale.

Composition

The Chery logo is built around a compact oval outline with angular internal forms, giving it a balanced vehicle-badge structure that works on grilles, steering wheels, signage, and digital media. The composition combines circular containment with a sharp central peak, creating a mix of stability and forward motion.

Symbol

The interlocking shapes are commonly associated with the initials of Chery Automobile Corporation and with an A-like central form that suggests upward progress. The enclosed oval can also be read as unity, engineering cohesion, and a global frame for the brand.

Lettering

Chery’s current wordmark uses bold, uppercase Latin lettering with clean spacing and simple geometric construction. The type treatment favors international readability and pairs well with the emblem in dealership, vehicle, and digital contexts.

Color

Red is the dominant Chery identity color and is used to communicate energy, confidence, and Chinese brand heritage. Metallic silver, black, and white are often used as supporting application colors on vehicles, badges, and digital backgrounds.

Shape

The logo’s oval boundary creates a traditional automotive badge silhouette, while the triangular center adds tension and direction. Its symmetry helps the mark remain recognizable at small sizes and when rendered as chrome, red, or monochrome.

Heritage

The badge preserves Chery’s early red oval identity, connecting current global branding to the company’s origins in Wuhu in the late 1990s. Later refinements modernized the mark without abandoning the founding visual language.

Market context

Chery’s emblem represents a Chinese manufacturer that became strongly associated with overseas expansion. Its red color and compact engineered form fit both domestic Chinese identity cues and the expectations of international automotive branding.

Design logic

Chery’s logo strategy favors continuity, clarity, and technical confidence. Rather than replacing the original idea, the brand has refined its emblem to make it cleaner, more premium, and easier to use across vehicles, retail environments, and digital platforms.

Where teams place it

Common product surfaces where Chery assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and retail customers

The Chery emblem appears on front grilles, tailgates, steering wheels, wheel centers, and model identification areas, often as a chrome or red-accented badge.

Dealer signage

Dealers

Chery dealerships use the emblem and CHERY wordmark on exterior signs, showroom walls, service areas, and local market advertising.

Digital product listings

Product teams

Automotive marketplaces, finance tools, and comparison products use the Chery logo to identify the manufacturer in model selectors, search results, and specification pages.

International marketing

Marketing teams

Chery’s global communications use the logo across launch campaigns, motor show displays, regional websites, and social channels to maintain a consistent export-market identity.

Answers before you ship

Format, usage, attribution, and history notes for the Chery logo.

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