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Brand Name
Chery
Company Name
Chery Automobile Co., Ltd.
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GET https://api.motomarks.io/brands/cheryChery was founded in 1997 in Wuhu, Anhui Province, China, and grew into one of the country's largest independent automakers. The brand's emblem has historically been a stylized, symmetrical mark composed of interlocking/overlapping ovals that form a triangular/letterform motif intended to convey motion, unity and technological aspiration. Over time Chery has modernized the mark and wordmark together, moving from more complex, chrome-like treatments toward a flatter, simplified emblem paired with a clear Latin wordmark for export markets. The logo updates have typically aimed to communicate improved quality, global ambition and contemporary design language while retaining the core interlocked-oval motif.