iCAR Logo

Chery Automobile Co., Ltd.

The iCAR emblem presents a crisp technology-focused wordmark for Chery's electric vehicle sub-brand. Its simple black identity supports a modern, digital-first impression while pairing with the adventurous character of iCAR's compact electric SUVs.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/icar.

Logo
iCAR logo
Founded
2023
Country
China
Company
Chery Automobile Co., Ltd.
Headquarters
Wuhu, Anhui, China
Parent
Chery Automobile Co., Ltd.
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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iCAR full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right iCAR asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the iCAR logo in an app

Add the published iCAR logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/icar. That slug stays stable as Motomarks updates the published iCAR assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "iCAR logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/icar?token=YOUR_API_KEY"3  alt="iCAR logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/icar
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about iCAR.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

iCAR is a new energy vehicle brand introduced by Chery Automobile in 2023, aimed at younger buyers and electric lifestyle vehicles. The brand identity uses a clean lowercase and uppercase wordmark, typically written as iCAR, giving the name a technology-led visual tone.

Its logo history is short, with the current wordmark established at launch as part of Chery's expansion into dedicated electric vehicle sub-brands. The branding has been used on models such as the iCAR 03, where the minimalist badge contrasts with rugged, squared-off vehicle styling.

First color in the reference palette

Motomarks records #000000 as the primary iCAR reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the iCAR logo in use today.

Origins

iCAR was launched by Chery Automobile in 2023 as part of the company's broader new energy vehicle strategy. The brand was positioned around electric mobility, youthful styling, and lifestyle-oriented vehicle use rather than as a conventional sedan or mass-market sub-line.

Early products

The iCAR 03 became the brand's best-known early model, using a compact electric SUV format with squared bodywork and an outdoor-oriented design language. The vehicle helped establish the brand's public identity by pairing the restrained iCAR wordmark with a more assertive product silhouette.

Brand positioning

Within Chery's portfolio, iCAR has been presented as a dedicated electric vehicle brand for younger and more design-conscious customers. Its identity emphasizes digital simplicity, energy transition, and a more personal, lifestyle-led approach to electric cars.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2023

Launch wordmark

The iCAR launch identity used a modern wordmark with a distinctive lowercase i followed by uppercase CAR lettering. The mark is generally presented in black or white, giving it a minimal and technology-oriented appearance.

Reason for redesign: The wordmark was created for the introduction of Chery's iCAR electric vehicle brand.

What to preserve in production

Shape, color, and type cues that keep iCAR recognizable at app scale.

Composition

The iCAR logo is a compact wordmark rather than a pictorial crest or shield. Its visual strength comes from the contrast between the lowercase initial and the uppercase CAR lettering.

Symbol

The lowercase i suggests intelligence, internet-era products, and personal mobility, while CAR states the automotive focus directly. The combined name reinforces a smart electric vehicle positioning.

Lettering

The typography is clean, geometric, and modern, with a technology-led character. The lettercase contrast gives the mark a recognizable rhythm without relying on a separate emblem.

Color

The brand is most commonly represented in black or white applications, supporting a premium digital look and easy placement on bodywork, screens, and marketing material.

Shape

The wordmark uses a horizontal structure, making it suitable for vehicle badging, websites, app interfaces, and dealership signage. Its simple silhouette remains legible at small sizes.

Heritage

Because iCAR is a young brand, its logo does not draw on a long historical crest. Its heritage is instead tied to Chery's transition into more specialized electric vehicle brands.

Market context

The name and mark reflect a broader Chinese automotive trend toward short, technology-like brand names for electric vehicles. The identity is built to feel native to connected mobility rather than traditional car manufacturing.

Design logic

The design philosophy favors clarity, digital usability, and direct association with electric cars. It avoids decorative elements so the mark can work across vehicles, software interfaces, and retail environments.

Where teams place it

Common product surfaces where iCAR assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle buyers

The iCAR wordmark is used on production vehicles as a concise identifier for the brand and model family.

Official brand website

Online shoppers

The logo appears in digital navigation, promotional pages, and model information on the official iCAR website.

Dealership and retail environments

Dealers

The mark can be applied to signage, sales materials, and showroom graphics where Chery presents iCAR products.

Mobile and connected vehicle interfaces

Product teams

The simple wordmark suits app icons, splash screens, and connected services where clear recognition at small sizes is important.

Common questions about the iCAR logo

Format, usage, attribution, and history notes for the iCAR logo.

What does the iCAR logo mean?

The iCAR logo is a direct wordmark built around the brand name. The lowercase i suggests smart, connected, and individual mobility, while CAR clearly identifies the automotive purpose. The minimal styling supports Chery's positioning of iCAR as a modern electric vehicle brand.

What does the current iCAR logo look like?

The current iCAR logo is a simple horizontal wordmark, usually shown in black or white. It uses a lowercase i followed by uppercase CAR lettering. The design is restrained and digital-friendly, which makes it practical for vehicle badges, websites, mobile interfaces, and retail branding.

When was the iCAR logo introduced?

The iCAR logo was introduced with Chery's iCAR electric vehicle brand in 2023. Because the brand is relatively new, there is not a long sequence of historic redesigns. The launch wordmark remains the key reference point for the brand's visual identity.

Can product teams use the iCAR logo in digital applications?

Product teams can display the iCAR logo in contexts such as vehicle listings, comparison tools, and connected car interfaces when they have appropriate rights and follow brand usage requirements. Motomarks can help with structured logo asset delivery, but teams should still check Chery or iCAR trademark guidance.

What should teams know about iCAR logo trademark use?

The iCAR name and logo function as brand identifiers for Chery's electric vehicle business. They should not be altered, used to imply endorsement, or combined with other marks without permission. Teams should consult official iCAR or Chery brand and trademark guidance before public or commercial use.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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