Keating Logo

Keating Supercars Ltd

The Keating identity is built around a direct, performance-focused wordmark that reflects the marque’s specialist British supercar roots. Its restrained visual character lets the engineering story, low-volume production and extreme-speed ambitions carry the brand impression.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/keating.

Founded
2006
Country
United Kingdom
Company
Keating Supercars Ltd
Headquarters
Bolton, Greater Manchester, England
Official website

Updated Jun 29, 2026

Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Keating full

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Create or manage a key, then return here to copy a working URL.

Choose the right Keating asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Keating logo in an app

Add the published Keating logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/keating. That slug stays stable as Motomarks updates the published Keating assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Keating logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/keating?token=YOUR_API_KEY"3  alt="Keating logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/keating
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Keating.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Keating is a low-volume British supercar marque established in the 2000s by designer and engineer Anthony Keating. Public information about formal logo redesigns is limited, and the brand has generally used a straightforward name-led identity built around the Keating name rather than a widely documented pictorial emblem.

The branding has been closely tied to its hand-built performance cars, including the TKR, SKR, ZKR, Bolt and Berus, and to its British specialist-manufacturer character.

First color in the reference palette

Motomarks records #000000 as the primary Keating reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Keating logo in use today.

Origins

Keating Supercars was founded in 2006 by Anthony Keating, a British designer and engineer with an interest in building very high-performance, low-volume sports cars. The company became associated with Bolton and the Greater Manchester area, positioning itself as a specialist British supercar maker rather than a mass-production manufacturer.

Early models and performance focus

The Keating name gained attention through models such as the SKR, TKR and ZKR, which were promoted around lightweight construction, powerful engines and extreme performance targets. The TKR in particular was widely reported in automotive media for its claimed very high top-speed potential, helping the small marque build recognition beyond the United Kingdom.

Bolt and Berus era

Keating later developed further supercar projects including the Bolt and Berus. These cars continued the company’s emphasis on hand-built construction, dramatic styling and high-output performance, keeping the brand identity tied to engineering ambition and niche British craftsmanship.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2006

Keating name-led marque identity

Keating’s public identity has generally centered on the brand name, presented as a clean wordmark associated with its supercar projects and manufacturer communications.

Reason for redesign: The identity supported the launch of a new specialist manufacturer and placed emphasis on the founder’s surname as the marque name.

What to preserve in production

Shape, color, and type cues that keep Keating recognizable at app scale.

Composition

The Keating identity is primarily wordmark-led, relying on the manufacturer name rather than a complex heraldic or abstract symbol. This suits a small specialist marque where the founder’s name is central to recognition.

Symbol

The logo’s main symbolic value comes from the Keating surname itself, connecting the vehicles to Anthony Keating and to the tradition of founder-led British performance car companies.

Lettering

The wordmark approach communicates a direct, technical tone. Its visual effect is more functional and performance-oriented than decorative, matching the brand’s low-volume engineering positioning.

Color

Black is the safest primary reference for the marque’s public wordmark usage, giving the identity a serious, mechanical and high-performance character. Red accents have also appeared in some Keating-related presentation contexts, reinforcing speed and motorsport associations.

Shape

The identity is not defined by a single widely documented badge shape. Its wordmark format makes it adaptable for vehicle presentation, web use and promotional material.

Heritage

Keating’s branding reflects a modern chapter of British specialist car building, where small manufacturers use founder names, hand-built construction and extreme performance claims to establish credibility.

Market context

The marque represents the niche British supercar scene of the 2000s and 2010s, where independent builders sought attention through ambitious speed targets and limited-production engineering.

Design logic

The branding is simple and name-focused, allowing the cars’ performance specifications and hand-built character to carry much of the emotional and technical message.

Where teams place it

Common product surfaces where Keating assets need to stay clear, consistent, and fast.

Vehicle badging and presentations

Customers and automotive media

The Keating name is used to identify the marque on supercar projects, launch material and model communications.

Automotive databases and catalogues

Publishers and data platforms

The logo and wordmark help distinguish Keating from other low-volume British sports car manufacturers in model listings and reference applications.

Digital product interfaces

Product teams

A compact Keating wordmark or text treatment can be used where a manufacturer identity is needed for vehicle selection, comparison or archive interfaces, subject to trademark review.

Common questions about the Keating logo

Format, usage, attribution, and history notes for the Keating logo.

What does the Keating logo mean?

The Keating logo is best understood as a founder-name identity rather than a symbol with a separately documented meaning. It carries the surname of Anthony Keating, linking the cars to their designer and to the tradition of small British performance manufacturers built around a founder’s engineering vision.

What does the current Keating logo look like?

Keating’s public branding is primarily wordmark-based, using the Keating name to identify the supercar marque. Unlike many larger manufacturers, there is no widely documented official history of a complex crest or pictorial emblem, so digital implementations should treat the name-led mark as the core identifier.

Has the Keating logo changed over time?

There is little public documentation of major Keating logo redesigns. Since the company’s emergence in the mid-2000s, recognition has focused more on the Keating name, founder Anthony Keating and the company’s supercar projects than on a heavily publicized sequence of logo revisions.

How should product teams display the Keating logo?

Product teams should use a clean, legible Keating manufacturer mark and avoid inventing unofficial symbols or decorative badges. If integrating through Motomarks or another asset pipeline, keep spacing, contrast and sizing consistent with the source asset and verify that the mark represents Keating Supercars accurately.

Can the Keating logo be used commercially?

The Keating name and logo should be treated as manufacturer trademarks or brand assets. Teams planning commercial use, merchandising, advertising or prominent app placement should check Keating’s official communications or contact the company for brand and trademark guidance before publishing.

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