Landwind Logo

Jiangling Motor Holding Co., Ltd.

The Landwind emblem presents a red oval badge with a stylized central mark, projecting a direct and energetic identity for the Chinese SUV brand. Its visual character reflects the brand's mid-2000s push into passenger vehicles, export markets, and value-focused crossover design.

Official website
Live logo URL
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Landwind full

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Choose the right Landwind asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Landwind logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/landwind?token=YOUR_API_KEY"3  alt="Landwind logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/landwind
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Landwind.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Landwind was introduced in the mid-2000s as a Chinese passenger-vehicle brand under Jiangling Motor Holding, a company associated with Jiangling Motors and Changan Automobile. Its identity used the English Landwind name alongside the Chinese name Lufeng, with a red oval badge and a stylized internal mark that gave the brand a compact, export-oriented appearance.

The badge was applied to SUVs, MPVs, and crossovers during the brand's most visible period, including models such as the X6, X7, and X8. Public information on formal logo redesigns is limited, so the brand is best recognized by its red oval emblem and bold Latin wordmark.

First color in the reference palette

Motomarks records #D71920 as the primary Landwind reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Landwind logo in use today.

Origins

Landwind, known in Chinese as Lufeng, emerged as a passenger-vehicle brand under Jiangling Motor Holding Co., Ltd. in the mid-2000s. The brand built on Jiangling's manufacturing background while targeting the growing Chinese market for SUVs and multi-purpose passenger vehicles.

Early export attention

Landwind became known outside China when its SUVs were promoted in overseas markets, particularly in Europe. This gave the brand visibility beyond its domestic base, although its international presence remained limited compared with larger Chinese automakers.

SUV-focused lineup

The brand's lineup centered on SUVs and crossovers, including models such as the Landwind X6, X8, and X7. This positioning made the red oval Landwind badge strongly associated with practical, value-led utility vehicles rather than sedans or performance cars.

Later years

Landwind's market activity declined after the 2010s as China's passenger-vehicle sector consolidated and competition intensified. Public brand activity became limited, and the marque is most often referenced today in relation to its historical SUV models and its role within Jiangling Motor Holding.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2004

Red oval Landwind badge

Landwind used a red oval emblem containing a stylized internal symbol, commonly paired with a bold Landwind wordmark. The compact badge format suited grille, wheel, and steering-wheel applications on SUVs and MPVs.

Reason for redesign: The mark supported the launch of Landwind as a distinct passenger-vehicle brand under Jiangling Motor Holding.

2010

Expanded vehicle applications

During the brand's SUV and crossover expansion, the red oval emblem continued to appear on model ranges such as the X-series. The visual identity stayed broadly consistent, with emphasis on recognizability across front grilles and dealer materials.

Reason for redesign: The consistent badge helped unify Landwind's growing SUV-focused product range.

What to preserve in production

Shape, color, and type cues that keep Landwind recognizable at app scale.

Composition

The Landwind logo is organized around a horizontal oval, a common automotive badge shape that reads well on a vehicle grille. The central stylized form creates a compact symbol that can function separately from the wordmark.

Symbol

The red oval gives the emblem a sense of motion, energy, and visibility. The inner mark is often interpreted as an abstract brand initial or directional motif rather than a literal object.

Lettering

The Landwind wordmark has typically been rendered in a strong, simple Latin type style, supporting recognition in export markets while sitting alongside the Chinese Lufeng name in domestic contexts.

Color

Red is the dominant identity color and helps the badge stand out against chrome, black grille elements, and painted bodywork. Metallic or silver treatments have also been used in physical vehicle badging.

Shape

The oval outline is practical for automotive use because it scales cleanly from bonnet badges to wheel centers. Its rounded shape softens the harder geometry of SUV front ends.

Heritage

Landwind's identity reflects a period when Chinese manufacturers were building independent passenger-car brands with export-facing names and compact, easily reproduced badges.

Market context

The brand's Chinese name, Lufeng, and English name, Landwind, show the dual-market strategy common among Chinese automakers of the 2000s. The identity connected domestic recognition with an international-sounding badge.

Design logic

The logo favors simplicity, high contrast, and direct vehicle-badge usability over elaborate storytelling. Its main function is quick recognition on practical SUVs and crossovers.

Where teams place it

Common product surfaces where Landwind assets need to stay clear, consistent, and fast.

Vehicle grille badges

Vehicle owners and buyers

The red oval emblem was used as the primary front identity marker on Landwind SUVs and crossovers.

Dealer and sales materials

Dealers

Landwind branding appeared in brochures, dealership signage, and model literature to identify the marque separately from its parent manufacturing groups.

Model listings and parts catalogs

Catalog teams

The Landwind name and badge are used to distinguish model families such as the X6, X7, and X8 in vehicle databases and aftermarket references.

Digital automotive databases

Product teams

A simplified Landwind logo treatment helps identify the brand in app interfaces, vehicle selectors, and historical model archives.

Answers before you ship

Format, usage, attribution, and history notes for the Landwind logo.

Browse the logo library →API docsPricing