iCAUR Logo

Chery Automobile Co., Ltd.

The iCAUR logo presents a crisp modern wordmark built around the brand's electric adventure positioning. Its stark monochrome character gives the marque a technical, youthful, and SUV-focused visual identity.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/icaur.

Logo
iCAUR logo
Founded
2023
Country
China
Company
Chery Automobile Co., Ltd.
Headquarters
Wuhu, Anhui, China
Parent
Chery Automobile Co., Ltd.
Official website

Updated Oct 27, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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iCAUR full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right iCAUR asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the iCAUR logo in an app

Add the published iCAUR logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/icaur. That slug stays stable as Motomarks updates the published iCAUR assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "iCAUR logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/icaur?token=YOUR_API_KEY"3  alt="iCAUR logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/icaur
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about iCAUR.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

iCAUR is the international identity associated with Chery's iCAR new-energy vehicle brand, which was introduced in China in 2023 as a youth-oriented electric vehicle marque. Its branding uses a clean wordmark rather than a long-established heraldic emblem, reflecting the brand's recent launch and technology-led positioning.

The current visual identity emphasizes sharp lettering, high contrast, and a compact modern nameplate suited to electric SUVs and digital retail environments.

First color in the reference palette

Motomarks records #000000 as the primary iCAUR reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the iCAUR logo in use today.

Origins

Chery introduced iCAR in China in 2023 as a new-energy vehicle brand aimed at younger buyers and electric SUV customers. The brand became known for boxy, lifestyle-oriented electric models such as the iCAR 03, and the iCAUR name has been used for international brand presentation. This makes iCAUR a recent automotive identity, with its logo history beginning in the era of digital-first EV branding rather than traditional badge-led manufacturer heritage.

Relationship with Chery

iCAUR sits within Chery Automobile's broader portfolio of passenger vehicle and new-energy brands. Chery, headquartered in Wuhu, Anhui, has used multiple marques to address different market segments, with iCAUR focused on compact and lifestyle electric SUVs. The brand identity reflects that role through a simple name-based mark suitable for export markets, show stands, vehicle badging, and online product communication.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2023

Launch-era iCAR and iCAUR wordmark identity

The launch-era identity is centered on a minimal wordmark with strong geometric letterforms and a high-contrast monochrome presentation. The mark is designed to function as a vehicle nameplate, digital logo, and corporate brand signature for an electric SUV marque.

Reason for redesign: The identity was created for the launch of Chery's new-energy brand and its international-facing presentation.

What to preserve in production

Shape, color, and type cues that keep iCAUR recognizable at app scale.

Composition

The iCAUR identity is composed primarily as a horizontal wordmark, giving the brand a compact and practical signature for vehicle tailgates, grille panels, websites, and event signage.

Symbol

The mark relies on the brand name itself rather than an animal, shield, or crest. This supports a modern EV identity, where clarity, technology, and direct recognition are more important than traditional manufacturer symbolism.

Lettering

The lettering appears technical and geometric, with a contemporary uppercase and lowercase balance that helps distinguish the name in export markets. The compact construction supports use at small sizes in digital interfaces.

Color

The most common presentation is monochrome, typically black on light backgrounds or white on dark backgrounds. This color system keeps attention on the wordmark and suits the restrained visual language used by many electric vehicle brands.

Shape

The wordmark uses a low, horizontal footprint with angular visual cues. Its shape is suitable for SUV badging, where a wide mark can sit cleanly across a tailgate, fascia, or display panel.

Heritage

Because iCAUR is a recent Chery-related EV identity, its logo does not draw heavily on historic automotive heraldry. Its heritage is instead linked to China's rapidly expanding new-energy vehicle sector and Chery's multi-brand strategy.

Market context

iCAUR reflects a wave of Chinese electric vehicle brands designed for domestic and global audiences. The name-based identity helps the marque travel across languages and markets without relying on culturally specific symbols.

Design logic

The logo philosophy is reduction and clarity: a readable wordmark, strong contrast, and adaptable digital use. It communicates a new-energy brand that prioritizes modern product positioning over decorative ornament.

Where teams place it

Common product surfaces where iCAUR assets need to stay clear, consistent, and fast.

Vehicle badging

Automotive manufacturers

The iCAUR wordmark can be applied as a compact model and brand identifier on exterior bodywork, especially on SUV tailgates and front-end panels.

Dealer websites

Dealers

Dealers and distributors can use the wordmark to identify iCAUR models, listings, test-drive pages, and launch campaigns while preserving the brand's monochrome look.

EV marketplace listings

Marketplace operators

Automotive marketplaces can display the iCAUR logo beside electric SUV specifications to help users distinguish the marque within Chery's wider brand portfolio.

Mobile and in-car interfaces

Product teams

The simple wordmark works well in app launch screens, owner portals, connected-vehicle services, and infotainment UI contexts where legibility at small sizes matters.

Common questions about the iCAUR logo

Format, usage, attribution, and history notes for the iCAUR logo.

What does the iCAUR logo mean?

The iCAUR logo is primarily a wordmark, so its meaning comes from the brand name and its electric SUV positioning rather than from a separate pictorial symbol. The minimal monochrome treatment communicates a modern, technology-focused identity connected to Chery's new-energy vehicle strategy.

What does the current iCAUR logo look like?

The current iCAUR logo is a clean horizontal wordmark usually shown in black or white. It uses compact, geometric lettering that suits vehicle badging, digital screens, and international marketing. The design avoids complex illustration, which helps the name remain readable across small UI placements and automotive surfaces.

When was the iCAUR logo introduced?

The iCAUR identity is tied to Chery's recent iCAR new-energy brand activity, which began in 2023. Because the marque is new, its logo history is short and centered on a launch-era wordmark rather than a long sequence of historic crests or badge redesigns.

Can developers use the iCAUR logo in an app or vehicle database?

Developers can display the iCAUR logo for identification in apps, vehicle databases, and comparison tools when they have appropriate rights and follow trademark requirements. Motomarks can help with asset delivery and API integration, but teams should still verify the manufacturer's latest official brand or trademark guidance.

What should teams check before using the iCAUR logo commercially?

Teams should confirm that the logo artwork is current, unmodified, and used only in ways that do not imply endorsement or partnership without permission. For commercial campaigns, dealer materials, or product branding, they should check Chery or iCAUR official trademark and brand guidance before publishing.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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