JAECOO Logo

Chery Automobile Co., Ltd.

The JAECOO emblem uses a confident uppercase wordmark to express exploration, precision and modern SUV capability. Its restrained black identity gives the young Chery-backed brand a premium, technical and adventure-ready character.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/jaecoo.

Founded
2023
Country
China
Company
Chery Automobile Co., Ltd.
Headquarters
Wuhu, Anhui, China
Parent
Chery Automobile Co., Ltd.
Official website

Updated Jun 29, 2026

Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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JAECOO full

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Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right JAECOO asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the JAECOO logo in an app

Add the published JAECOO logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/jaecoo. That slug stays stable as Motomarks updates the published JAECOO assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "JAECOO logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/jaecoo?token=YOUR_API_KEY"3  alt="JAECOO logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/jaecoo
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about JAECOO.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

JAECOO was introduced in 2023 as a new SUV-focused brand from Chery, launched alongside OMODA for international markets. The brand name is publicly described as combining the German word "Jäger", meaning hunter, with "cool", reflecting an outdoors-oriented and contemporary positioning.

Its logo has been presented primarily as a clean uppercase wordmark, using spaced geometric lettering rather than a traditional shield or pictorial badge. Because the brand is recent, its logo history is defined less by multiple redesigns and more by the establishment of a modern, premium-looking identity for export-market SUVs.

First color in the reference palette

Motomarks records #000000 as the primary JAECOO reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the JAECOO logo in use today.

Origins

JAECOO was launched by Chery in 2023 as an international SUV brand, positioned around exploration, urban outdoor use and contemporary design. It was introduced together with OMODA as part of Chery's strategy to expand beyond China with distinct brand identities tailored for export markets. The name is described as a blend of "Jäger", German for hunter, and "cool", connecting the brand to capability, discovery and a modern lifestyle tone.

Brand positioning

JAECOO focuses on SUVs and crossovers, including petrol and electrified models in markets where the brand has been introduced. Its identity is more premium and outdoor-oriented than a purely city-car brand, with communications often emphasizing confidence, technology and all-road ability. The logo supports that positioning through a simple, technical wordmark that can be applied consistently to vehicles, digital products, dealerships and launch materials.

Relationship with Chery

JAECOO is part of Chery Automobile, a Chinese automaker headquartered in Wuhu, Anhui. Chery has used sub-brands and export-focused nameplates to address different customer segments in global markets, and JAECOO forms part of that wider international expansion. The brand's visual identity is therefore new, but it is backed by an established Chinese manufacturer with existing vehicle engineering and distribution infrastructure.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2023

Launch wordmark

The initial JAECOO identity uses an uppercase sans-serif wordmark with wide spacing and a clean, technical appearance. The mark is commonly shown in black, white or metallic finishes depending on vehicle badging, digital use and background color.

Reason for redesign: The wordmark was created to establish JAECOO as a new Chery-backed international SUV brand with a contemporary and premium visual identity.

What to preserve in production

Shape, color, and type cues that keep JAECOO recognizable at app scale.

Composition

The JAECOO logo is a horizontal uppercase wordmark. Its composition is simple and centered, making it suitable for grille badging, tailgate lettering, app icons, dealer signage and digital headers.

Symbol

The logo does not rely on an animal, crest or abstract pictogram. Its meaning comes from the brand name, which connects hunting, exploration and coolness, and from the confident all-capital presentation.

Lettering

The lettering is geometric, modern and widely spaced, giving the mark a technical and premium impression. The uppercase treatment supports a stronger SUV identity than a casual lowercase or script-based logo would provide.

Color

Black is the most common reference color for the flat logo, supported by white reversals and metallic vehicle badging in real-world use. The restrained palette helps the brand appear modern and robust.

Shape

The logo's shape is long and rectangular because it is a wordmark. This makes it especially practical for vehicle rear badging and dealership fascia, where brand names often need to be read clearly from a distance.

Heritage

JAECOO is a young brand, so its logo has little long-term heritage compared with older automakers. Its visual heritage is instead tied to Chery's recent international expansion and the creation of new export-market identities.

Market context

The name's German and English construction gives the brand a deliberately international tone rather than a purely domestic Chinese naming style. This supports JAECOO's role as a global-market SUV brand.

Design logic

The design philosophy is minimal, technical and adaptable. By using a clean wordmark rather than a complex symbol, JAECOO can maintain consistency across vehicles, screens, advertising, showrooms and market-specific communications.

Where teams place it

Common product surfaces where JAECOO assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle customers

The JAECOO wordmark is used on vehicle exteriors, including rear badging and model presentation, where the wide uppercase lettering supports clear recognition.

Dealer signage

Dealers

The horizontal wordmark suits showroom fascia, pylon signs and sales environments where the brand must appear clean, premium and readable.

Digital product interfaces

Digital teams

The simple flat mark can be applied in website headers, market launch pages, configurators and mobile experiences with high legibility.

Marketing and launch communications

Marketing teams

The logo is used in brand campaigns and model launches to reinforce JAECOO's positioning around exploration, technology and modern SUV design.

Common questions about the JAECOO logo

Format, usage, attribution, and history notes for the JAECOO logo.

What does the JAECOO logo mean?

The JAECOO logo is an uppercase wordmark rather than a pictorial emblem. Its meaning is tied to the brand name, which is publicly described as combining the German word "Jäger", meaning hunter, with "cool". The clean lettering supports the brand's positioning around exploration, SUV capability and a modern international identity.

What does the current JAECOO logo look like?

The current JAECOO logo is a horizontal, all-capital wordmark with a modern geometric appearance and generous letter spacing. It is commonly presented in black for flat brand use, with white reversals or metallic finishes used where appropriate on vehicles, signage and promotional materials.

When was the JAECOO logo introduced?

The JAECOO logo was introduced with the brand's launch in 2023. Because JAECOO is a recent Chery-backed brand, its public logo history is centered on the launch wordmark rather than a long sequence of redesigns or historic emblems.

Who owns the JAECOO brand?

JAECOO is owned by Chery Automobile Co., Ltd., the Chinese automaker headquartered in Wuhu, Anhui. It forms part of Chery's international brand strategy, with JAECOO positioned primarily around SUVs, crossovers and export-market growth.

How should product teams display the JAECOO logo in digital products?

Product teams should use the current JAECOO wordmark with clear spacing, strong contrast and no distortion. In asset pipelines, Motomarks can help deliver consistent logo files, but teams should still verify final usage against JAECOO or Chery brand and trademark guidance for their market.

Can the JAECOO logo be used without permission?

The JAECOO logo is a brand identifier and should be treated as a trademark of its owner. Teams should not assume permission from public availability alone. For commercial, editorial or software use, check official JAECOO or Chery trademark guidance and follow any market-specific requirements.

More logos from China

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