JAECOO Logo

Chery Automobile Co., Ltd.

The JAECOO emblem uses a confident uppercase wordmark to express exploration, precision and modern SUV capability. Its restrained black identity gives the young Chery-backed brand a premium, technical and adventure-ready character.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
JAECOO full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right JAECOO asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the JAECOO logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/jaecoo?token=YOUR_API_KEY"3  alt="JAECOO logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/jaecoo
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about JAECOO.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

JAECOO was introduced in 2023 as a new SUV-focused brand from Chery, launched alongside OMODA for international markets. The brand name is publicly described as combining the German word "Jäger", meaning hunter, with "cool", reflecting an outdoors-oriented and contemporary positioning.

Its logo has been presented primarily as a clean uppercase wordmark, using spaced geometric lettering rather than a traditional shield or pictorial badge. Because the brand is recent, its logo history is defined less by multiple redesigns and more by the establishment of a modern, premium-looking identity for export-market SUVs.

First color in the reference palette

Motomarks records #000000 as the primary JAECOO reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the JAECOO logo in use today.

Origins

JAECOO was launched by Chery in 2023 as an international SUV brand, positioned around exploration, urban outdoor use and contemporary design. It was introduced together with OMODA as part of Chery's strategy to expand beyond China with distinct brand identities tailored for export markets. The name is described as a blend of "Jäger", German for hunter, and "cool", connecting the brand to capability, discovery and a modern lifestyle tone.

Brand positioning

JAECOO focuses on SUVs and crossovers, including petrol and electrified models in markets where the brand has been introduced. Its identity is more premium and outdoor-oriented than a purely city-car brand, with communications often emphasizing confidence, technology and all-road ability. The logo supports that positioning through a simple, technical wordmark that can be applied consistently to vehicles, digital products, dealerships and launch materials.

Relationship with Chery

JAECOO is part of Chery Automobile, a Chinese automaker headquartered in Wuhu, Anhui. Chery has used sub-brands and export-focused nameplates to address different customer segments in global markets, and JAECOO forms part of that wider international expansion. The brand's visual identity is therefore new, but it is backed by an established Chinese manufacturer with existing vehicle engineering and distribution infrastructure.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2023

Launch wordmark

The initial JAECOO identity uses an uppercase sans-serif wordmark with wide spacing and a clean, technical appearance. The mark is commonly shown in black, white or metallic finishes depending on vehicle badging, digital use and background color.

Reason for redesign: The wordmark was created to establish JAECOO as a new Chery-backed international SUV brand with a contemporary and premium visual identity.

What to preserve in production

Shape, color, and type cues that keep JAECOO recognizable at app scale.

Composition

The JAECOO logo is a horizontal uppercase wordmark. Its composition is simple and centered, making it suitable for grille badging, tailgate lettering, app icons, dealer signage and digital headers.

Symbol

The logo does not rely on an animal, crest or abstract pictogram. Its meaning comes from the brand name, which connects hunting, exploration and coolness, and from the confident all-capital presentation.

Lettering

The lettering is geometric, modern and widely spaced, giving the mark a technical and premium impression. The uppercase treatment supports a stronger SUV identity than a casual lowercase or script-based logo would provide.

Color

Black is the most common reference color for the flat logo, supported by white reversals and metallic vehicle badging in real-world use. The restrained palette helps the brand appear modern and robust.

Shape

The logo's shape is long and rectangular because it is a wordmark. This makes it especially practical for vehicle rear badging and dealership fascia, where brand names often need to be read clearly from a distance.

Heritage

JAECOO is a young brand, so its logo has little long-term heritage compared with older automakers. Its visual heritage is instead tied to Chery's recent international expansion and the creation of new export-market identities.

Market context

The name's German and English construction gives the brand a deliberately international tone rather than a purely domestic Chinese naming style. This supports JAECOO's role as a global-market SUV brand.

Design logic

The design philosophy is minimal, technical and adaptable. By using a clean wordmark rather than a complex symbol, JAECOO can maintain consistency across vehicles, screens, advertising, showrooms and market-specific communications.

Where teams place it

Common product surfaces where JAECOO assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle customers

The JAECOO wordmark is used on vehicle exteriors, including rear badging and model presentation, where the wide uppercase lettering supports clear recognition.

Dealer signage

Dealers

The horizontal wordmark suits showroom fascia, pylon signs and sales environments where the brand must appear clean, premium and readable.

Digital product interfaces

Digital teams

The simple flat mark can be applied in website headers, market launch pages, configurators and mobile experiences with high legibility.

Marketing and launch communications

Marketing teams

The logo is used in brand campaigns and model launches to reinforce JAECOO's positioning around exploration, technology and modern SUV design.

Answers before you ship

Format, usage, attribution, and history notes for the JAECOO logo.

Browse the logo library →API docsPricing