Leapmotor Logo

Zhejiang Leapmotor Technology Co., Ltd.

The Leapmotor emblem presents a clean, technology-focused identity for a young electric vehicle manufacturer from Hangzhou. Its restrained geometry and modern wordmark communicate efficiency, digital mobility, and a forward-looking approach to car design.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Leapmotor full

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Choose the right Leapmotor asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Leapmotor logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/leapmotor?token=YOUR_API_KEY"3  alt="Leapmotor logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/leapmotor
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Leapmotor.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Leapmotor was founded in Hangzhou in 2015 as a Chinese new energy vehicle company focused on self-developed electric vehicle technology. Its brand identity has generally used a clean wordmark paired with a compact geometric emblem, reflecting the company's technology-led positioning rather than a heritage automotive crest.

The visual system emphasizes simple black, white, and high-contrast digital presentation, consistent with a modern EV manufacturer entering global markets. As Leapmotor expanded from China into international distribution through Leapmotor International, its branding has been presented more consistently in English-language applications.

First color in the reference palette

Motomarks records #000000 as the primary Leapmotor reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Leapmotor logo in use today.

Origins

Leapmotor was established in Hangzhou in 2015 by Zhu Jiangming, an entrepreneur associated with technology and intelligent hardware. The company entered China's rapidly growing new energy vehicle sector with an emphasis on in-house development of core EV systems, including electric drive, battery, and intelligent cockpit technologies. Its early identity was built around the Chinese name 零跑 and the English name Leapmotor, both pointing to movement, speed, and a new start in mobility.

Early vehicles and EV positioning

Leapmotor's early public profile was shaped by the S01 electric coupe, followed by mass-market models such as the T03 city car and C-series vehicles. The brand positioned itself as a technology-driven EV company rather than a traditional automaker, which influenced its clean, digital-first branding. Its logo and wordmark have been used in a restrained way across vehicles, charging interfaces, mobile apps, showrooms, and investor communications.

International expansion

In 2023, Stellantis announced a strategic investment in Leapmotor and the companies created Leapmotor International for markets outside Greater China. This step gave the brand a broader global footprint and increased the importance of a consistent English-language identity. The Leapmotor name and logo are now used across international sales, media, and distribution channels alongside local market communications.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2015

Founding technology-oriented identity

Leapmotor's early branding used the Leapmotor name and a simple, geometric visual language suited to a young electric vehicle and technology company. The identity avoided traditional heraldic automotive styling in favor of a more contemporary, digital appearance.

Reason for redesign: The founding identity supported a new EV company focused on smart mobility and in-house technology development.

2020s

Current global wordmark and emblem usage

The current brand presentation commonly pairs a compact geometric emblem with the LEAPMOTOR wordmark. The logo is typically shown in black or white depending on background, giving it flexibility across vehicles, websites, apps, showrooms, and global marketing.

Reason for redesign: The simplified presentation supports consistent digital use and international recognition as the company expands beyond China.

What to preserve in production

Shape, color, and type cues that keep Leapmotor recognizable at app scale.

Composition

The Leapmotor identity is built around a compact geometric symbol and a straightforward wordmark. The composition is horizontal in most corporate and vehicle applications, giving the brand a clean and practical format for digital screens, dealer signage, and body badging.

Symbol

The name Leapmotor suggests a jump forward in mobility, and the emblem's simplified geometry supports that message through a technical, engineered character. Rather than using animals, shields, or regional heraldry, the brand relies on abstraction to signal an EV and smart-technology orientation.

Lettering

The wordmark uses a modern sans serif style with clear letterforms and even spacing. Its functional typography matches the company's focus on electric mobility, software, and accessible technology rather than luxury ornamentation.

Color

Leapmotor's logo is most commonly presented in black on light backgrounds or white on dark backgrounds. This monochrome approach gives the identity strong contrast, easy digital reproduction, and a neutral foundation for vehicle colors and marketing imagery.

Shape

The emblem uses simple rounded and geometric forms, which create a compact mark suitable for app icons, vehicle noses, wheel centers, and showroom signage. The lack of decorative detail makes the mark legible at small sizes.

Heritage

Leapmotor is a young manufacturer, so its logo does not draw from a century-old badge tradition. Its heritage is instead tied to China's new energy vehicle industry and the rise of technology-led automakers founded in the 2010s.

Market context

The Chinese name 零跑 and English name Leapmotor both support a future-mobility narrative, connecting the brand to China's fast-growing EV market. The identity reflects the country's newer generation of automakers that compete through electrification, smart features, and rapid product development.

Design logic

The design philosophy is minimal, scalable, and technology-forward. It prioritizes clarity and adaptability across software, vehicles, and international communications rather than decorative prestige cues.

Where teams place it

Common product surfaces where Leapmotor assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and prospective buyers

Leapmotor uses its emblem and wordmark on vehicle exteriors, including front, rear, and wheel-related applications depending on model and market.

Official websites and apps

Customers and digital product teams

The logo is used in digital interfaces where a high-contrast monochrome mark helps maintain legibility across screens and responsive layouts.

Showrooms and retail signage

Dealers and retail partners

The Leapmotor identity appears in dealership, experience center, and retail environments to connect the vehicle lineup with the manufacturer's technology-first positioning.

Investor and corporate communications

Investors, media, and business partners

The English company name and brand mark are used in announcements, reports, and global business materials, especially following the company's Hong Kong listing and Stellantis partnership.

Answers before you ship

Format, usage, attribution, and history notes for the Leapmotor logo.

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