Li Auto Logo

Li Auto Inc.

The Li Auto logo presents a clean L-i emblem that reflects the brand's focus on intelligent electric mobility and family-oriented premium vehicles. Its restrained monochrome identity gives the marque a precise, contemporary character across vehicles, apps, showrooms, and digital touchpoints.

Official website
Live logo URL
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Li Auto full

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Choose the right Li Auto asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Li Auto logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/li-auto?token=YOUR_API_KEY"3  alt="Li Auto logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/li-auto
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Li Auto.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Li Auto was founded in 2015 by Li Xiang in Beijing, originally operating under the Chinese name Chehejia before building its identity around the Li Auto brand and the Chinese name Lixiang.

The brand's visual identity has used a restrained, technology-focused wordmark and a compact emblem based on the letters L and i, reflecting its positioning as a smart electric vehicle maker. Its early public branding was closely associated with the Li ONE range-extended electric SUV, while later L-series and MEGA vehicles strengthened the cleaner, premium black-and-white identity. The logo history is relatively recent, with emphasis on consistency, legibility, and a modern digital-first appearance rather than frequent decorative redesigns.

First color in the reference palette

Motomarks records #000000 as the primary Li Auto reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Li Auto logo in use today.

Origins

Li Auto was founded in 2015 by entrepreneur Li Xiang in Beijing. The company was initially known as Chehejia and focused on developing smart electric mobility products before concentrating on large family vehicles. Its first major production model, the Li ONE, introduced the company to the market as a maker of range-extended electric SUVs.

Li ONE and the public brand identity

The Li ONE helped establish the public face of the Li Auto brand, pairing a simple letter-based badge with a premium, technology-led presentation. The vehicle's branding emphasized clarity and practicality, matching the company's positioning around family use, intelligent cabins, and reduced charging anxiety through range-extension technology.

Expansion of the L-series identity

After the Li ONE, Li Auto expanded with the L-series SUVs, including models such as the L7, L8, and L9. This period reinforced the company's clean visual system, with a compact emblem, simple model naming, and a largely monochrome identity suited to digital interfaces, retail stores, vehicle badging, and investor communications.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2015

Early Li Auto identity

The company adopted a modern letter-based identity connected to the Li Auto and Lixiang names. Its visual approach centered on clean typography and a simple mark rather than a traditional heraldic automotive badge.

Reason for redesign: The identity supported the launch of a new Chinese smart electric vehicle company and needed to work across digital services, vehicles, and retail environments.

2019

Li ONE production-era badge

With the Li ONE entering production, the Li Auto emblem became more visible on vehicles and commercial materials. The mark appeared as a restrained, geometric L-i form, often paired with a clean wordmark.

Reason for redesign: The production vehicle launch required a consistent automotive badge for exterior trim, interior touchpoints, marketing, and customer-facing digital platforms.

2022

Current L-series brand presentation

As the company expanded its vehicle lineup, the logo system continued in a minimalist black-and-white style with high legibility. The badge and wordmark are used in a premium, technology-oriented manner across SUVs, the MEGA MPV, showrooms, apps, and investor materials.

Reason for redesign: The broader product range called for a scalable identity that could support multiple models while keeping a coherent smart EV brand impression.

What to preserve in production

Shape, color, and type cues that keep Li Auto recognizable at app scale.

Composition

The Li Auto identity is built around a compact, geometric emblem and a clean wordmark. The composition favors simplicity, strong spacing, and easy recognition at small sizes, which suits vehicle badging, mobile apps, infotainment screens, and charging-related interfaces.

Symbol

The emblem is commonly read as a stylized treatment of the letters L and i from the Li name. Its stripped-down form suggests technology, clarity, and directness rather than traditional automotive ornament.

Lettering

The wordmark uses a modern sans-serif style with straightforward proportions. Its typography supports the company's positioning as a digital-era automaker and avoids the classic scripts, shields, or chrome-heavy treatments associated with older marques.

Color

Li Auto's public identity is most often presented in black, white, and neutral tones. This monochrome approach gives the logo a premium, technical character and allows it to adapt cleanly to vehicle surfaces, digital products, dealership signage, and investor communications.

Shape

The emblem relies on simple vertical and rounded geometric relationships, making it compact and easy to reproduce. Its shape works as both a vehicle badge and a digital app-style icon.

Heritage

Because Li Auto is a young manufacturer, the logo does not draw on long-standing motorsport or coachbuilding heritage. Its heritage is instead tied to China's new-energy vehicle market, smart cockpit technology, and the rapid rise of domestic premium EV brands.

Market context

The brand's Chinese name, Lixiang, also means ideal or aspiration in Chinese, giving the identity a local linguistic connection while the English Li Auto name remains accessible internationally. The clean mark reflects the broader visual language of China's technology-led electric vehicle sector.

Design logic

The design philosophy is functional minimalism: a mark that is easy to read, easy to scale, and aligned with software-driven mobility. The logo supports a calm premium impression rather than expressive decoration.

Where teams place it

Common product surfaces where Li Auto assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and retail customers

The Li Auto emblem appears on exterior and interior vehicle surfaces where a compact, high-contrast mark is needed.

Retail stores and service centers

Dealers, retail teams, and customers

The logo is used in signage, showroom environments, customer service areas, and branded retail communications.

Mobile apps and digital interfaces

Product teams and app users

The simplified emblem and wordmark suit app icons, vehicle control interfaces, owner services, and online customer journeys.

Investor and corporate communications

Investors, media, and analysts

Li Auto uses its corporate brand identity in financial reports, press materials, stock market profiles, and company announcements.

Answers before you ship

Format, usage, attribution, and history notes for the Li Auto logo.

Browse the logo library →API docsPricing