JMEV is the electric vehicle brand of Jiangxi Jiangling Group Electric Vehicle Co., Ltd., established in Nanchang in 2015 by Jiangling Motors Group to focus on new energy passenger cars.
Its public identity has centered on a blue JMEV wordmark and a compact electric mobility image, reflecting the brand's role as a Chinese EV specialist. In 2019, Renault Group took a 50 percent stake in the company, bringing JMEV into a Sino-French electric vehicle joint venture structure while retaining its Chinese market positioning. Publicly documented details about the exact meaning of the logo are limited, so its branding history is best understood through the company's EV-focused launch and later Renault partnership.
First color in the reference palette
Motomarks records #0066B3 as the primary JMEV reference color, with any alternate swatches listed in the color reference and API response.