IM Motors Logo

IM Motors Technology Co., Ltd.

The IM Motors logo presents a clean, technology-focused wordmark for a premium electric vehicle brand from China. Its minimalist black identity gives the marque a precise, digital character aligned with intelligent mobility and advanced EV design.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
IM Motors badge

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right IM Motors asset

Start with the shape that fits the slot, then tune size and format in the URL.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the IM Motors logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/im-motors?token=YOUR_API_KEY"3  alt="IM Motors logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/im-motors
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about IM Motors.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

IM Motors is a Chinese premium electric vehicle brand launched in 2020 as a joint venture backed by SAIC Motor, Zhangjiang Hi-Tech and Alibaba Group. The brand is also known in China as Zhiji Auto, a name associated with intelligence and advanced mobility.

Its visual identity has centered on a restrained IM wordmark, using simple geometric letterforms and high-contrast monochrome presentation to support a technology-led premium positioning. Because the marque is relatively young, its logo history is defined more by launch-era digital branding than by multiple long-running emblem redesigns.

First color in the reference palette

Motomarks records #000000 as the primary IM Motors reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the IM Motors logo in use today.

Origins

IM Motors was announced in 2020 as a premium intelligent electric vehicle venture formed by SAIC Motor, Zhangjiang Hi-Tech and Alibaba Group. In China the brand is known as Zhiji Auto, while IM Motors is used as its English-language brand identity. The company was created to combine SAIC's vehicle engineering and manufacturing base with Alibaba's digital ecosystem and Zhangjiang's technology and investment environment in Shanghai.

Brand launch and first vehicles

The IM Motors identity was introduced with a focus on intelligent electric mobility, connected vehicle software and premium user experience. Early production models included the L7 sedan, followed by additional electric vehicles such as the LS7 SUV and later models aimed at China's fast-growing premium EV segment. The brand's understated wordmark reflects its positioning as a modern technology-led manufacturer rather than a legacy automaker with a heraldic badge.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2020

Launch wordmark

IM Motors introduced a minimalist IM wordmark using clean, geometric letter construction and a high-contrast black or white presentation. The identity is typically applied as a modern typographic mark rather than a complex pictorial crest.

Reason for redesign: The mark was created for the launch of a new premium intelligent electric vehicle brand with a digital-first identity.

What to preserve in production

Shape, color, and type cues that keep IM Motors recognizable at app scale.

Composition

The identity is built around a compact IM lettermark that reads clearly at vehicle-badge, app-icon and digital interface sizes. Its simplicity supports consistent use across car exteriors, charging touchpoints, websites and mobile software.

Symbol

The initials identify IM Motors directly and are commonly associated with the brand's intelligent mobility positioning. The absence of decorative elements places emphasis on precision, technology and a clean premium feel.

Lettering

The lettering uses simplified geometric forms with a contemporary, engineered tone. The wordmark avoids traditional automotive ornamentation and instead resembles a technology brand identity.

Color

Black and white are the dominant identity colors, giving the logo strong contrast and flexible use on vehicle paint, digital screens and showroom materials. The monochrome approach reinforces a restrained premium impression.

Shape

The mark is linear and compact, with vertical emphasis from the I and broader structure from the M. Its balanced proportions make it suitable for both horizontal brand lockups and small badge applications.

Heritage

Because IM Motors is a young EV brand, the logo does not reference a long-established racing, family or regional emblem tradition. Its heritage is rooted in Shanghai's technology and automotive ecosystem and in the partnership between SAIC, Zhangjiang Hi-Tech and Alibaba.

Market context

The brand represents a wave of Chinese premium EV makers using minimalist, globally legible identities rather than traditional manufacturer crests. Its Chinese name, Zhiji Auto, connects the marque to intelligence and advanced mobility in its domestic market.

Design logic

The design philosophy favors clarity, digital adaptability and premium restraint. The logo is intended to communicate intelligent electric mobility with minimal visual noise.

Where teams place it

Common product surfaces where IM Motors assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and prospective buyers

The IM Motors mark is used on vehicle exteriors as a clean brand identifier suited to premium electric sedans and SUVs.

Digital interfaces

Digital product teams

The simplified wordmark works effectively in app, website and in-car screen environments where clarity at small sizes is important.

Retail and launch communications

Retail and marketing teams

The monochrome identity supports showroom signage, launch presentations and promotional material with a restrained technology-oriented look.

Answers before you ship

Format, usage, attribution, and history notes for the IM Motors logo.

Browse the logo library →API docsPricing