JAC Logo and Brand Identity

Anhui Jianghuai Automobile Group Corp., Ltd.

The JAC emblem presents a direct red wordmark that reflects the manufacturer’s practical Chinese engineering roots and international market ambitions. Its visual identity favors clarity, motion, and industrial confidence across passenger cars, commercial vehicles, and electric mobility.

Official website
Live logo URL
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JAC full

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Choose the right JAC asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the JAC logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/jac?token=YOUR_API_KEY"3  alt="JAC logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/jac
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about JAC.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

JAC is the international brand name of Anhui Jianghuai Automobile Group Corp., Ltd., a Chinese vehicle manufacturer whose roots trace to the Hefei Jianghuai Automobile Factory founded in 1964.

The company historically used the Jianghuai name and a star-based emblem associated with its Chinese corporate identity before the Latin-letter JAC branding became more prominent for export and passenger-vehicle markets. Modern JAC branding is built around a clean uppercase JAC wordmark, commonly presented in red, giving the marque a simple and export-friendly identity across cars, commercial vehicles, and new energy vehicles.

First color in the reference palette

Motomarks records #E60012 as the primary JAC reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the JAC logo in use today.

Origins

JAC traces its origins to the Hefei Jianghuai Automobile Factory, established in 1964 in Anhui Province, China. The business developed from commercial-vehicle production and became associated with buses, trucks, and chassis engineering before expanding into passenger vehicles and exports. The Jianghuai name comes from the region between the Yangtze River and Huai River, linking the company identity to its Anhui base.

Corporate development

The company evolved into Anhui Jianghuai Automobile Group Corp., Ltd. and became publicly listed on the Shanghai Stock Exchange under stock code 600418. Its JAC abbreviation helped create a concise international identity for overseas markets, where Latin-letter branding was easier to recognize than the full Jianghuai Automobile name. The brand later broadened into passenger cars, SUVs, MPVs, pickup trucks, electric vehicles, and commercial vehicles.

New energy and global branding

JAC has used its modern wordmark identity across export markets and new energy vehicle communication, aligning the brand with clean transport, urban mobility, and commercial fleet applications. The red JAC mark is especially common in international marketing, dealer signage, vehicle badging, and digital channels. Its simple letterform approach supports multilingual use across regions where the company sells vehicles under the JAC name.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1964

Jianghuai industrial identity

The company began under the Jianghuai name, with early identity tied to a regional Chinese manufacturer rather than a global consumer-facing car brand.

Reason for redesign: The original identity reflected the company’s factory and commercial-vehicle origins in Anhui Province.

1990s

Star-based corporate badge

JAC and Jianghuai vehicles have been associated with a star-style emblem used as a corporate and vehicle badge in earlier branding periods.

Reason for redesign: The star motif gave the expanding manufacturer a recognizable badge for vehicles and corporate communication as its product range grew.

2000s

JAC Latin-letter wordmark

The JAC abbreviation became a central part of the marque’s international identity, typically appearing as bold uppercase letters in red or within simple badge treatments.

Reason for redesign: The abbreviated wordmark improved recognition in export markets and provided a simpler identity for passenger cars, commercial vehicles, and global dealer networks.

2010s

Modern red brand presentation

The contemporary JAC identity emphasizes a clean red wordmark with minimal supporting ornamentation, making the brand easier to reproduce across digital, signage, and vehicle applications.

Reason for redesign: The simplified presentation supports global marketing consistency and better legibility across websites, showrooms, vehicle badging, and new energy vehicle communication.

What to preserve in production

Shape, color, and type cues that keep JAC recognizable at app scale.

Composition

The current JAC identity is centered on a compact uppercase wordmark. Its short three-letter structure gives the logo a practical, direct composition suited to vehicle badges, dealer fascia, export literature, and small digital placements.

Symbol

The JAC letters stand for Jianghuai Automobile Company in international usage and connect the modern brand to the Jianghuai regional and corporate name. Earlier star-based marks supported ideas of ambition, precision, and industrial achievement, while the current wordmark prioritizes recognition.

Lettering

The lettering is bold, geometric, and uppercase, with a straightforward industrial character. The typography avoids decorative detail, which makes it easier to read across multilingual markets and across both passenger and commercial-vehicle contexts.

Color

Red is the dominant JAC brand color in public-facing global branding. It creates high visibility and communicates energy, motion, and confidence, while also aligning with a color widely used in Chinese corporate and national visual culture.

Shape

The modern mark relies primarily on letter shape rather than a complex symbol. Earlier oval and star badge treatments gave the brand a more emblematic automotive look, while the simplified wordmark is more flexible for digital and export use.

Heritage

JAC’s identity reflects a transition from a regional Chinese factory and commercial-vehicle producer to a diversified global manufacturer. The shift toward the Latin JAC mark mirrors the company’s expansion from domestic industrial branding into export-ready automotive branding.

Market context

The Jianghuai name anchors the company in Anhui Province and the area associated with the Yangtze and Huai rivers. The use of red in the international identity reinforces a Chinese manufacturing origin while remaining simple enough for global recognition.

Design logic

JAC’s brand design philosophy is functional and direct. The identity favors legibility, manufacturing credibility, and broad application over luxury ornamentation, matching a product portfolio that spans family vehicles, electric mobility, trucks, buses, and fleet use.

Where teams place it

Common product surfaces where JAC assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and buyers

The JAC mark appears on vehicle grilles, tailgates, steering wheels, and wheel centers, where the short wordmark remains legible at compact sizes.

Dealer signage

Dealers

Dealers use the red JAC identity on exterior fascia, showroom graphics, service areas, and sales materials to create consistent recognition across local markets.

Export market websites

Importers and distributors

International distributors use the JAC name and logo in localized websites, product listings, specifications, and aftersales communication.

Commercial fleet communication

Fleet operators

The logo is used on trucks, pickups, buses, and fleet collateral, where a simple, durable wordmark suits business-to-business purchasing and service environments.

Digital product interfaces

Product teams

The compact three-letter logo is suitable for brand selectors, vehicle databases, comparison tools, and marketplace listings when displayed with adequate contrast and spacing.

Answers before you ship

Format, usage, attribution, and history notes for the JAC logo.

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