Hyundai Trucks Logo

Hyundai Motor Company

The Hyundai Trucks emblem carries the slanted H inside an oval, a mark associated with partnership, mobility and modern Korean engineering. Its crisp blue and chrome visual language gives Hyundai commercial vehicles a dependable, fleet-ready identity across light, medium and heavy-duty applications.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/hyundai-trucks.

Logo
Hyundai Trucks logo
Founded
1967
Country
South Korea
Company
Hyundai Motor Company
Headquarters
Seoul, South Korea
Parent
Hyundai Motor Group
Official website

Updated Sep 8, 2026

Live logo URL

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Hyundai Trucks full

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Choose the right Hyundai Trucks asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Hyundai Trucks logo in an app

Add the published Hyundai Trucks logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/hyundai-trucks. That slug stays stable as Motomarks updates the published Hyundai Trucks assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Hyundai Trucks logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/hyundai-trucks?token=YOUR_API_KEY"3  alt="Hyundai Trucks logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/hyundai-trucks
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Hyundai Trucks.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Hyundai's commercial vehicle identity uses the same slanted H emblem introduced for Hyundai Motor Company in the 1990s, adapted across trucks, buses, vans and passenger vehicles. The oval symbol represents Hyundai's initial and is widely described by the company as two people shaking hands, expressing trust between the company and its customers.

On heavy vehicles, the emblem is typically applied as a chrome badge on the grille, paired with Hyundai wordmark styling and commercial model names such as XCIENT and Mighty. Hyundai's truck branding has evolved from early domestic Korean commercial vehicles in the late 1960s and 1970s into a global Truck & Bus identity used for export, fleet and hydrogen fuel-cell programs.

First color in the reference palette

Motomarks records #002C5F as the primary Hyundai Trucks reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Hyundai Trucks logo in use today.

Origins

Hyundai Motor Company was established in 1967 by Chung Ju-yung, the founder of the wider Hyundai industrial group. The company entered commercial vehicle production early in its development, building trucks and buses for South Korea's growing industrial and infrastructure needs. Hyundai's commercial vehicles developed alongside its passenger car business and became an important part of its export strategy.

Commercial vehicle expansion

Hyundai's truck range expanded from local work vehicles into named commercial lines such as Mighty and XCIENT. The brand has used the global Hyundai identity on commercial products while applying model-specific badging, large grille placements and fleet-oriented communications. This unified approach connects Hyundai Trucks with Hyundai Motor Company's broader technology and manufacturing reputation.

Hydrogen truck identity

Hyundai has used the XCIENT Fuel Cell program to position its truck business within zero-emission commercial transport. The hydrogen-powered heavy-duty truck carries the Hyundai emblem while highlighting fuel-cell technology developed within Hyundai Motor Group. This has made the commercial vehicle identity more closely associated with alternative powertrains and fleet decarbonization.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1967

Early Hyundai commercial vehicle badging

Early Hyundai trucks used Hyundai name badging consistent with the company's developing automotive identity. The focus was practical manufacturer identification rather than a distinct truck-only emblem.

Reason for redesign: Hyundai was establishing itself as a vehicle manufacturer and used straightforward badging across its early vehicle lines.

1990

Adoption of the oval H emblem

Hyundai introduced the slanted H inside an oval as the company's global corporate vehicle mark. The emblem became the core badge on Hyundai passenger and commercial vehicles, including trucks.

Reason for redesign: The redesign supported Hyundai's international expansion with a more unified and memorable global vehicle identity.

2010

Modern Truck & Bus identity

Hyundai's commercial vehicle communications increasingly used a dedicated Truck & Bus presentation while retaining the core Hyundai emblem and blue corporate color system. Product names such as Mighty, County, Universe and XCIENT were paired with the Hyundai marque.

Reason for redesign: The approach helped separate commercial vehicle marketing from passenger car messaging while preserving Hyundai brand recognition.

2020

XCIENT Fuel Cell era

Hyundai applied its corporate emblem to hydrogen fuel-cell heavy trucks, often with clean blue and white communications tied to zero-emission transport. The truck badge remained Hyundai rather than a new standalone hydrogen marque.

Reason for redesign: The branding emphasized continuity between Hyundai's commercial vehicle heritage and its fuel-cell technology strategy.

What to preserve in production

Shape, color, and type cues that keep Hyundai Trucks recognizable at app scale.

Composition

The Hyundai Trucks identity is built around Hyundai's slanted H emblem inside a horizontally oriented oval. On trucks, the mark is usually centered on the grille or front panel, giving the vehicle a clear manufacturer signature at fleet and road distance.

Symbol

Hyundai describes the slanted H as symbolizing two people shaking hands, commonly understood as the company and the customer. For trucks, that symbolism aligns with long-term fleet relationships, reliability, service support and business use.

Lettering

The Hyundai wordmark uses a clean, geometric sans-serif style with distinctive letter spacing and a custom corporate appearance. In truck communications, it is often combined with model names in practical, technical typography that supports fleet specification and product clarity.

Color

Hyundai's corporate blue is the key reference color and is used to communicate trust, technology and stability. Vehicle badges often appear in chrome or silver for durability and contrast, while digital and print applications use blue, white and neutral supporting tones.

Shape

The oval creates a contained, automotive badge-like silhouette that is easy to place on grilles, bodywork and digital interfaces. The angled H adds motion and direction without requiring a separate truck-specific symbol.

Heritage

Hyundai Trucks inherits its visual identity from Hyundai Motor Company's global brand system rather than operating as an independent marque. This gives the commercial range continuity with decades of Hyundai vehicle production while still allowing truck-focused product branding.

Market context

The mark represents a South Korean manufacturer that grew from domestic industrialization into global automotive and commercial vehicle markets. In the truck sector, it connects Korean manufacturing, export ambition and modern alternative-powertrain programs.

Design logic

The identity favors clarity, consistency and corporate trust over decorative truck imagery. By using the same core Hyundai emblem across commercial products, the brand emphasizes manufacturer reliability, service network familiarity and technology transfer from the wider company.

Where teams place it

Common product surfaces where Hyundai Trucks assets need to stay clear, consistent, and fast.

Truck grille badging

Fleet operators

The oval Hyundai emblem is used on the front grille or nose of Hyundai commercial vehicles to identify the manufacturer clearly in road and fleet environments.

Commercial vehicle websites

Dealers and buyers

Hyundai Truck & Bus digital properties use the Hyundai name, blue color system and product photography to present truck specifications, technologies and regional sales information.

Fleet sales material

Commercial sales teams

Brochures, presentations and tender documents typically pair the Hyundai emblem with model names, technical data and commercial service messaging.

Hydrogen mobility programs

Logistics companies and public agencies

The Hyundai emblem appears on XCIENT Fuel Cell trucks and related communications to connect the vehicles with Hyundai's fuel-cell and zero-emission transport strategy.

Common questions about the Hyundai Trucks logo

Format, usage, attribution, and history notes for the Hyundai Trucks logo.

What does the Hyundai Trucks logo mean?

The Hyundai Trucks logo uses Hyundai's slanted H inside an oval. Hyundai explains the H as representing two people shaking hands, symbolizing trust between the company and its customers. On commercial vehicles, that meaning fits fleet relationships, service support and long-term business use.

What does the current Hyundai Trucks logo look like?

The current Hyundai Trucks identity uses the standard Hyundai oval H emblem, usually rendered as a chrome vehicle badge or in Hyundai Blue for digital and print use. It is paired with the Hyundai wordmark and model names such as Mighty or XCIENT depending on the truck line.

Has the Hyundai Trucks logo changed over time?

Hyundai's commercial vehicles originally used simpler Hyundai name badging as the company built its early truck and bus business. The modern oval H emblem became the central global Hyundai vehicle mark in the 1990s and has since been used consistently across Hyundai passenger and commercial vehicles.

Can I use the Hyundai Trucks logo in a digital product?

A product team can display the Hyundai Trucks logo for identification, comparison or catalog purposes when it has a valid use case, but the logo remains a Hyundai trademark. Teams should check Hyundai Motor Company's official brand or trademark guidance and use accurate artwork, colors and spacing. Motomarks can help deliver properly formatted assets via API.

What official color is used for the Hyundai Trucks logo?

Hyundai's primary corporate color is Hyundai Blue, commonly specified as #002C5F in Hyundai brand identity materials. Truck applications often use chrome or silver badges on vehicles, while websites and corporate communications use the blue color system for the Hyundai mark and related branding.

Is Hyundai Trucks a separate company from Hyundai Motor Company?

Hyundai Trucks is not generally presented as a separate manufacturer from Hyundai Motor Company. It is part of Hyundai's commercial vehicle business, often branded as Hyundai Truck & Bus or Hyundai Commercial Vehicles, and it operates under Hyundai Motor Company within Hyundai Motor Group.

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