XPENG Logo

XPeng Inc.

The XPENG emblem uses a sharp geometric X to express exploration, intelligence, and electric mobility. Its clean black-and-white identity gives the brand a technical, future-facing character suited to smart EVs.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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XPENG full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right XPENG asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the XPENG logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/xpeng?token=YOUR_API_KEY"3  alt="XPENG logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/xpeng
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about XPENG.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

XPENG was founded in 2014 as a Chinese smart electric vehicle company and built its visual identity around a stylized X emblem. The mark has traditionally used a geometric, symmetrical form that supports the brand name and its emphasis on technology, exploration, and intelligent mobility.

In 2021, XPENG introduced a refreshed brand identity with a cleaner, more angular X symbol and updated wordmark, aligning the logo more closely with its global smart EV positioning.

First color in the reference palette

Motomarks records #000000 as the primary XPENG reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the XPENG logo in use today.

Origins

XPENG was established in 2014 in China by Xia Heng and He Tao, with a focus on intelligent electric vehicles and connected mobility. He Xiaopeng, a technology entrepreneur whose name is reflected in the brand, became a major backer and later chairman and chief executive officer. The company developed from China’s emerging EV sector into a publicly listed manufacturer with models such as the G3, P7, G9, and X9.

Smart EV positioning

From its early years, XPENG positioned itself as a technology-led automaker rather than only a vehicle manufacturer. Its brand identity supports this positioning with a precise X-shaped emblem, minimalist typography, and a visual system that works across vehicle badging, digital interfaces, charging services, retail environments, and investor communications.

Public company era

XPeng Inc. listed American depositary shares on the New York Stock Exchange in 2020 under the ticker XPEV and later completed a Hong Kong listing under stock code 9868. As the company expanded globally, its branding became more standardized, with the XPENG name and X emblem used consistently across corporate, product, and international market communications.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2014

Original XPENG X identity

The early XPENG identity centered on a stylized X symbol paired with the XPENG name, reflecting the company’s technology-led electric vehicle positioning. The emblem used a symmetrical, geometric construction suitable for vehicle badging and digital use.

Reason for redesign: The original identity established the brand as a new Chinese smart EV manufacturer.

2021

Refreshed XPENG logo

XPENG introduced a refined logo with a cleaner X emblem and updated wordmark. The revised identity used sharper geometry and a more minimal presentation, improving consistency across vehicles, software interfaces, retail displays, and international communications.

Reason for redesign: The redesign supported XPENG’s broader smart mobility strategy and global brand expansion.

What to preserve in production

Shape, color, and type cues that keep XPENG recognizable at app scale.

Composition

The XPENG logo is built around a centered X symbol, usually paired with a clean uppercase wordmark. The composition is symmetrical and compact, which makes it effective as a vehicle badge, app icon, showroom sign, and digital interface element.

Symbol

The X shape is closely tied to the XPENG name and suggests exploration, technology, crossing boundaries, and future mobility. Its split, angular construction gives the emblem a mechanical and digital character rather than a traditional automotive crest style.

Lettering

The XPENG wordmark uses uppercase sans-serif lettering with a technical, restrained appearance. The letterforms are clean and modern, supporting the company’s position as a smart EV and technology brand.

Color

The primary presentation is black or white, allowing the emblem to work across vehicle paint, glass, illuminated signage, software screens, and corporate documents. The limited palette keeps the focus on the geometry of the X mark.

Shape

The emblem is angular, balanced, and mirrored around its center. Its shape reads quickly at small sizes and is well suited to metallic badging, monochrome printing, and digital rendering.

Heritage

XPENG’s logo heritage is relatively recent compared with legacy automakers, so its identity is rooted in startup-era EV design rather than motorsport, heraldry, or industrial family emblems. The branding reflects China’s modern smart vehicle sector and the company’s software-driven positioning.

Market context

The XPENG identity represents a generation of Chinese EV brands that use minimalist, technology-oriented marks to compete in domestic and global markets. Its English-language brand name and simple X emblem also support recognition outside China.

Design logic

The logo follows a minimalist technology design philosophy: reduce the mark to a strong geometric sign, pair it with a direct wordmark, and keep the color system flexible for vehicles, apps, charging infrastructure, and retail environments.

Where teams place it

Common product surfaces where XPENG assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and shoppers

The X emblem and XPENG wordmark appear on vehicle exteriors, interiors, steering wheels, and model presentation materials.

Digital interfaces

Drivers and digital product teams

The simple monochrome logo is suitable for infotainment screens, mobile apps, investor communications, and connected vehicle services.

Retail and charging environments

Retail customers and partners

XPENG uses its mark across showrooms, service centers, charging communications, and market launch materials to create a consistent smart EV identity.

Dealer and market websites

Dealers and distributors

Regional XPENG sites and authorized sales channels use the brand name and logo to identify official vehicles, services, and customer support information.

Answers before you ship

Format, usage, attribution, and history notes for the XPENG logo.

Browse the logo library →API docsPricing