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GET https://api.motomarks.io/brands/xpengXPeng was founded in 2014 by He Xiaopeng, He Tao and Henry Xia (Xia Heng) as an electric vehicle company focused on smart, connected EVs. The brand identity centers on a stylized "X" mark that evokes motion, technology and forward momentum; XPeng's logo has remained relatively simple and modern, using smooth, flowing lines to communicate innovation and aerodynamic efficiency. Over time XPeng's branding has emphasized clean, minimalist design consistent with many EV startups while incorporating graphic motifs suggestive of connectivity and autonomous driving capabilities. The company's visual identity ties closely to its positioning as a technology-first automaker emerging from China's new energy vehicle sector.