ARCFOX Logo and Brand Identity

Beijing Electric Vehicle Co., Ltd.

The ARCFOX emblem uses a sharp fox-inspired form to express intelligence, agility, and a high-tech electric character. Its monochrome visual identity gives the Chinese premium EV brand a precise, futuristic impression.

Official website
Live logo URL
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ARCFOX full

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Choose the right ARCFOX asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the ARCFOX logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/arcfox?token=YOUR_API_KEY"3  alt="ARCFOX logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/arcfox
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about ARCFOX.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

ARCFOX is a premium electric vehicle brand created by BAIC Group through its new energy vehicle business, with the name derived from the arctic fox. The brand appeared publicly in the mid-2010s with concept vehicles such as the ARCFOX-7, using an angular fox-head emblem and a clean uppercase wordmark to signal a technology-led EV identity.

As ARCFOX moved into production models such as the Alpha-T and Alpha-S, its branding retained the sharp, geometric animal motif while emphasizing a more refined premium appearance.

First color in the reference palette

Motomarks records #000000 as the primary ARCFOX reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the ARCFOX logo in use today.

Origins

ARCFOX was established by BAIC Group as a premium new energy vehicle brand as the Chinese market accelerated toward electric mobility. The brand was developed through BAIC BJEV, the electric vehicle arm of BAIC, and positioned above conventional mass-market EV products.

International Debut

ARCFOX received broader international exposure at the 2019 Geneva International Motor Show, where BAIC presented the ARCFOX-GT electric supercar concept and related brand direction. That debut helped associate the name with performance-oriented electric design and a more global premium image.

Production EV Lineup

After its concept and show-car phase, ARCFOX moved into production electric passenger vehicles for the Chinese market. Models such as the Alpha T SUV and Alpha S sedan established the brand's current road-car identity, using the fox-head emblem and ARCFOX wordmark across vehicles, retail environments, and digital platforms.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2017

ARCFOX brand identity introduced

The early ARCFOX identity centered on a stylized fox motif and uppercase ARCFOX wordmark, reflecting the brand name and its premium electric vehicle ambitions.

Reason for redesign: The identity was created to launch BAIC's dedicated premium EV brand and distinguish it from BAIC's existing vehicle lines.

2019

International show-car presentation

ARCFOX used a cleaner, high-contrast presentation of its fox-inspired emblem and wordmark during its Geneva Motor Show exposure, aligning the badge with performance EV concept vehicles.

Reason for redesign: The visual system needed to support an international premium positioning and concept-car launch communications.

2020

Production vehicle identity

The current production-era identity emphasizes a minimal monochrome fox-head emblem, paired with a restrained uppercase wordmark across vehicles and brand touchpoints.

Reason for redesign: The brand moved from concept visibility into market-facing production vehicles, requiring a simplified and scalable identity for badges, screens, retail, and digital use.

What to preserve in production

Shape, color, and type cues that keep ARCFOX recognizable at app scale.

Composition

The ARCFOX identity is built around a geometric animal-head symbol and a separate uppercase wordmark. The emblem is compact, symmetrical, and suitable for vehicle badging, while the wordmark provides a technical, premium tone.

Symbol

The fox reference comes directly from the ARCFOX name, commonly associated with the arctic fox. The animal symbolism suggests alertness, intelligence, adaptability, and movement, qualities that fit a connected electric vehicle brand.

Lettering

The wordmark uses uppercase Latin lettering with a clean, modern construction. Its simple spacing and straight-edged forms keep the focus on precision rather than decorative heritage cues.

Color

ARCFOX most commonly presents its identity in black, white, and metallic finishes. This restrained palette supports a premium EV image and allows the badge to work across bodywork, illuminated interfaces, and digital applications.

Shape

The emblem relies on sharp angles and mirrored geometry to suggest a fox face without using a detailed illustration. The simplified shape makes it legible at small sizes and easy to reproduce on vehicle surfaces.

Heritage

Unlike older automotive marques with decades of badge revisions, ARCFOX's heritage is tied to the recent rise of Chinese electric vehicle brands. Its logo reflects a startup-era EV identity within a large state-owned automotive group.

Market context

ARCFOX represents the move by established Chinese manufacturers into premium electric mobility. Its English brand name and animal-based emblem are intended to work in both domestic and international contexts.

Design logic

The design philosophy favors clarity, technological restraint, and symbolic speed. Rather than using complex crests or traditional automotive ornament, ARCFOX uses a concise animal mark to communicate a modern EV character.

Where teams place it

Common product surfaces where ARCFOX assets need to stay clear, consistent, and fast.

Vehicle badges

Vehicle owners and buyers

The fox-head emblem is used on ARCFOX production vehicles as a front, rear, and steering-wheel identity element.

Official website and apps

Customers and digital product teams

The ARCFOX wordmark and emblem appear in digital product interfaces, official model pages, and brand communications.

Retail and event branding

Dealers and event teams

The monochrome logo system is used in showroom signage, launch events, and vehicle displays to support the premium EV positioning.

Charging and connected vehicle touchpoints

Owners and software teams

The simplified mark can be applied to in-car screens, mobile services, and electric vehicle ownership touchpoints where small-size legibility matters.

Answers before you ship

Format, usage, attribution, and history notes for the ARCFOX logo.

Browse the logo library →API docsPricing