Aion was introduced by GAC Group's new energy vehicle business in 2018, with the Aion S sedan becoming one of its first major production models. The brand identity has centered on a clean AION wordmark and a geometric emblem that emphasizes electric mobility, technology, and a more premium position within GAC's passenger vehicle portfolio.
After GAC New Energy was renamed GAC Aion New Energy Automobile Co., Ltd. in 2020, the Aion branding became the main public identity for the company's battery electric vehicles.
First color in the reference palette
Motomarks records #000000 as the primary Aion reference color, with any alternate swatches listed in the color reference and API response.