AITO Logo

Seres Group Co., Ltd.

The AITO emblem uses a restrained uppercase wordmark to express intelligent mobility, precision, and a modern electric vehicle character. Its minimal visual language connects the brand with connected cabins, software-led driving experiences, and the premium technology positioning of the Wenjie vehicle family.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/aito.

Logo
AITO logo
Founded
2021
Country
China
Company
Seres Group Co., Ltd.
Headquarters
Chongqing, China
Parent
Seres Group Co., Ltd.
Official website

Updated Aug 6, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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AITO full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right AITO asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the AITO logo in an app

Add the published AITO logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/aito. That slug stays stable as Motomarks updates the published AITO assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "AITO logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/aito?token=YOUR_API_KEY"3  alt="AITO logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/aito
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about AITO.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

AITO was introduced in 2021 as a new energy vehicle brand associated with Seres and Huawei's mobility collaboration in China. The name is commonly expanded as “Adding Intelligence to Auto,” reflecting the brand's emphasis on connected, software-defined vehicles.

Its identity has centered on a clean uppercase AITO wordmark, a minimal typographic approach that suits digital interfaces, showrooms, vehicle badging, and Huawei-linked retail environments. Because the brand is relatively young, its public logo history is short and is closely tied to the launch of the AITO M5 and the later growth of the Wenjie model family in China.

First color in the reference palette

Motomarks records #000000 as the primary AITO reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the AITO logo in use today.

Origins

AITO was launched in China in 2021 as a new energy vehicle brand connected to the cooperation between Seres and Huawei. The brand name is widely presented as “Adding Intelligence to Auto,” which reflects its positioning around electrification, intelligent cockpits, connected services, and software-enabled driving features.

Early model launch

The AITO M5 was the first major production model associated with the brand and helped establish the AITO identity in the premium intelligent electric SUV market. The vehicles became closely associated with Huawei's HarmonyOS cockpit and sales channels, giving the logo exposure in both automotive and consumer technology retail environments.

Wenjie identity in China

In the Chinese market, AITO is also strongly associated with the Wenjie name, used for the model family known in Chinese as 问界. This dual naming environment gives the brand an identity that connects an English technology-focused mark with a Chinese market name used in product communication, retail, and media coverage.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2021

AITO launch wordmark

The early AITO identity used a simple uppercase wordmark with clean geometric letterforms. The mark emphasized clarity, digital readability, and compatibility with vehicle badging, showroom signage, apps, and connected cockpit interfaces.

Reason for redesign: The launch identity was created to introduce a new intelligent electric vehicle brand and to distinguish it from conventional automotive marques.

What to preserve in production

Shape, color, and type cues that keep AITO recognizable at app scale.

Composition

The AITO identity is based on a horizontally arranged uppercase wordmark. Its composition is simple and compact, making it suitable for vehicle tailgates, steering wheel details, digital screens, retail signage, and app-based brand touchpoints.

Symbol

The wordmark communicates technology and directness rather than relying on an animal, shield, or heritage crest. The name itself carries the main meaning, “Adding Intelligence to Auto,” linking the logo to smart mobility and software-enhanced vehicles.

Lettering

The typography is modern, sans serif, and geometric in character. The uppercase treatment gives the brand a technical and controlled appearance, while the even spacing supports legibility across small digital placements and physical badges.

Color

AITO is most commonly represented with a black wordmark on light backgrounds or a light wordmark on dark backgrounds. This monochrome approach reinforces a premium technology aesthetic and keeps the mark adaptable across vehicle surfaces and user interfaces.

Shape

The logo is typographic rather than pictorial, so its shape is defined by the proportions of the letters. The wordmark's rectangular footprint helps it sit cleanly in automotive grille areas, rear badging, dealership signs, and digital navigation bars.

Heritage

Unlike long-established carmakers with decades of crest or badge changes, AITO's heritage is recent and rooted in China's new energy vehicle and smart device ecosystem. Its identity reflects the shift from mechanical brand symbolism toward software, connectivity, and user experience.

Market context

AITO represents a contemporary Chinese approach to automotive branding, where vehicle identity is closely linked with consumer technology, intelligent cabins, and digital retail channels. Its Chinese market association with Wenjie also gives it a local naming layer beyond the English wordmark.

Design logic

The design philosophy is minimal, technology-led, and interface-friendly. Rather than using decorative heritage cues, the logo prioritizes recognition, flexibility, and alignment with intelligent electric mobility.

Where teams place it

Common product surfaces where AITO assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle buyers

The AITO wordmark is used on vehicle exteriors and model presentation areas to identify the brand within the new energy SUV market.

Retail and showroom environments

Dealers and retail teams

The identity appears in customer-facing sales environments connected with the brand's technology-led positioning and smart vehicle retail experience.

Digital cockpit and app surfaces

Product teams

The minimal logo style suits infotainment screens, mobile services, owner apps, and connected vehicle interfaces where clarity at small sizes is important.

Automotive media and listings

Publishers

The wordmark is used in model listings, reviews, specifications, and comparison tools to distinguish AITO and Wenjie vehicles from other Chinese new energy brands.

Common questions about the AITO logo

Format, usage, attribution, and history notes for the AITO logo.

What does the AITO logo mean?

The AITO logo is built around the brand name, which is widely expanded as “Adding Intelligence to Auto.” Its meaning is therefore tied to intelligent mobility, connected vehicle systems, and software-enhanced driving rather than a pictorial symbol or historical crest.

What does the current AITO logo look like?

The current AITO logo is a clean uppercase wordmark. It is typically presented in black on light backgrounds or reversed in white on dark backgrounds, giving it a technology-focused appearance that works across vehicle badges, showroom signage, apps, and cockpit displays.

When was the AITO logo introduced?

The AITO identity appeared with the brand's public launch in 2021, when Seres and Huawei's vehicle collaboration began promoting the AITO name and its first major model, the AITO M5. Public logo history is limited because the brand is relatively young.

How should product teams display the AITO logo in digital products?

Product teams should use a clear monochrome AITO wordmark, preserve sufficient contrast, and avoid distorting or redrawing the letters. For developer integration, Motomarks-style asset delivery should retain the original proportions and provide suitable light and dark variants for interface use.

Can the AITO logo be used in commercial applications?

AITO is a vehicle brand and its name and logo should be treated as protected brand assets. Teams planning commercial use, advertising, marketplace listings, or co-branded material should check official brand or trademark guidance from the manufacturer and use the mark only in an accurate, non-misleading context.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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