212 Logo

Beijing Automobile Works Co., Ltd.

The 212 emblem is built around a stark numeric wordmark that reflects the brand's functional off-road roots. Its visual character carries the plain-spoken durability of the classic BJ212 into a modern Chinese 4x4 identity.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/212.

Logo
212 logo
Founded
1965
Country
China
Company
Beijing Automobile Works Co., Ltd.
Headquarters
Beijing, China
Parent
Beijing Automobile Works Co., Ltd.
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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212 full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right 212 asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the 212 logo in an app

Add the published 212 logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/212. That slug stays stable as Motomarks updates the published 212 assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "212 logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/212?token=YOUR_API_KEY"3  alt="212 logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/212
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about 212.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

The 212 identity traces its name to the Beijing BJ212, a Chinese light off-road vehicle developed in the 1960s by Beijing Automobile Works. Its branding has historically centered on the simple numeric 212 designation, reflecting the vehicle's utilitarian military and work-vehicle origins rather than a decorative emblem.

In the modern relaunch of 212 as an off-road-focused marque, the logo continues to use a bold numeric wordmark, linking new products to the long-running BJ212 heritage.

First color in the reference palette

Motomarks records #000000 as the primary 212 reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the 212 logo in use today.

Origins

The 212 name comes from the Beijing BJ212, a rugged Chinese off-road vehicle introduced in the 1960s by Beijing Automobile Works. The model became closely associated with official, military, agricultural and utility use in China, giving the 212 number strong recognition in the domestic off-road segment.

Modern 212 Brand

In the 2020s, 212 was repositioned as a dedicated off-road brand rather than only a historic model designation. The modern identity keeps the numeric name at the center of the brand, using it to connect new 4x4 products with the long-running BJ212 lineage.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1965

BJ212 Numeric Identity

The early identity was tied to the BJ212 model name, with the numeric 212 designation functioning as the key recognition element on vehicles and in public references.

Reason for redesign: The simple model number reflected the practical naming conventions used for utility vehicles and state-backed industrial products of the period.

2020s

Modern 212 Wordmark

The modern brand uses a bold 212 wordmark with a direct, mechanical appearance suited to an off-road marque.

Reason for redesign: The update supports 212's repositioning from a historic model name into a standalone off-road brand identity.

What to preserve in production

Shape, color, and type cues that keep 212 recognizable at app scale.

Composition

The 212 logo is primarily a numeric wordmark, using the three digits as the complete brand identifier. The composition is compact, direct and easy to apply on grilles, tailgates, digital interfaces and dealer materials.

Symbol

The number 212 symbolizes continuity with the BJ212, a vehicle strongly associated with Chinese off-road utility and durability. Rather than relying on an animal, shield or abstract icon, the mark uses the historic model code as the brand's core signifier.

Lettering

The typography is typically bold and geometric, giving the digits a mechanical, engineered character. This supports the brand's positioning around strength, simplicity and off-road capability.

Color

Black is the clearest and most common reference color for the 212 identity, giving the logo a rugged, utilitarian tone. Monochrome application also helps the mark adapt across bodywork, badges, signage and digital use.

Shape

The logo's shape is defined by the repeated curves and vertical strokes of the numerals. Its horizontal form works well as a vehicle badge and emphasizes the compact memorability of the three-character name.

Heritage

The identity is inseparable from the BJ212 lineage, which dates to the 1960s and occupies a distinctive place in Chinese automotive history. The modern logo preserves that heritage by keeping the numeric name central.

Market context

In China, the 212 name is associated with early domestic off-road manufacturing and long service in utilitarian roles. The mark carries a nostalgic connection for audiences familiar with classic Chinese 4x4 vehicles.

Design logic

The design philosophy favors function, recognition and continuity. By keeping the brand mark minimal and numeric, 212 presents itself as practical, durable and rooted in off-road tradition.

Where teams place it

Common product surfaces where 212 assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners

The numeric 212 identity is suited to grille, tailgate and body badging where quick recognition and robust visual weight are important.

Dealer websites

Dealers

Dealers can use the 212 wordmark to identify off-road vehicle listings, model pages and local sales communications.

Automotive data platforms

Product teams

The concise numeric logo works well in vehicle databases, configurators and comparison tools where space is limited.

Common questions about the 212 logo

Format, usage, attribution, and history notes for the 212 logo.

What does the 212 logo mean?

The 212 logo refers to the historic BJ212 off-road vehicle developed by Beijing Automobile Works in the 1960s. The number functions as the brand's main identity, connecting modern 212 vehicles with a long-running Chinese 4x4 name known for practical, utility-focused use.

What does the current 212 logo look like?

The current 212 logo is centered on a bold numeric wordmark. Its direct, geometric character fits the brand's off-road positioning and avoids decorative symbolism. The mark is commonly treated in monochrome, which makes it adaptable for vehicle badges, digital interfaces and dealership communications.

How has the 212 logo changed over time?

The 212 identity began as a model designation for the BJ212 rather than as a separate lifestyle-style marque. As the name was repositioned for modern off-road vehicles, the branding became more deliberate, with the numeric 212 wordmark acting as the central visual link to the historic vehicle.

Can I use the 212 logo in a vehicle app or website?

Automotive apps and websites commonly display manufacturer logos for identification, but teams should use accurate, current artwork and avoid implying endorsement. Motomarks can help with asset delivery and developer integration, while any trademark-sensitive use should be checked against 212 or Beijing Automobile Works guidance.

Where should teams check official 212 logo and trademark guidance?

Teams should start with the official 212 website and communications from Beijing Automobile Works for brand, dealer or trademark guidance. If no public brand manual is available, use the logo conservatively for identification only and confirm permissions directly with the manufacturer or its authorized representatives.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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