Aiways Logo

Aiways Automobile Co., Ltd.

The Aiways logo presents the Chinese EV maker through a precise, uppercase wordmark built around clarity and technology. Its restrained visual character supports a clean electric-vehicle identity with an international, startup-driven impression.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
Aiways full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Aiways asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Aiways logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/aiways?token=YOUR_API_KEY"3  alt="Aiways logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/aiways
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Aiways.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Aiways was founded in China in 2017 as a new energy vehicle company focused on battery electric passenger cars. Its branding has centered on a clean AIWAYS wordmark and a compact geometric emblem, reflecting the company's technology-led positioning and the "AI" in its name.

Public logo use has generally favored a simple, modern treatment in dark neutral tones, often paired with blue accent color in digital and product communications. Because the brand is relatively young, its logo history is defined more by launch-era consistency than by a long sequence of public redesigns.

First color in the reference palette

Motomarks records #000000 as the primary Aiways reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Aiways logo in use today.

Origins

Aiways was founded in 2017 by Fu Qiang, a former Volvo Cars China executive, and Gu Feng, a former SAIC finance executive. The company was created to develop battery electric vehicles for both China and overseas markets, with early attention on European exports. Its first production model, the Aiways U5 electric SUV, became the main vehicle associated with the brand's early public identity.

European Market Entry

Aiways built much of its public brand recognition through the U5, which was promoted in several European markets as a competitively priced electric SUV. The brand's visual identity used a simple, technology-led wordmark suited to digital retail, vehicle badging, and international marketing. This helped separate Aiways from traditional Chinese domestic-market naming systems and positioned it as a global EV startup.

Branding Character

The Aiways name combines a reference to artificial intelligence with the idea of routes, travel, and mobility. Its logo follows that concept with a direct typographic approach rather than an ornate shield, crest, or heritage emblem. The result is a contemporary mark that aligns with electric mobility, connected technology, and a relatively young corporate history.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2017

Launch wordmark

Aiways introduced a clean uppercase wordmark for its new electric vehicle brand. The mark emphasizes the brand name itself, with a technical and minimal appearance suitable for vehicle badges, digital interfaces, and export-market communication.

Reason for redesign: The identity was created for the launch of a new EV manufacturer and for positioning the company as a modern mobility technology brand.

What to preserve in production

Shape, color, and type cues that keep Aiways recognizable at app scale.

Composition

The Aiways identity is primarily a horizontal uppercase wordmark. Its composition is simple and direct, making the brand name the central recognition device rather than relying on a separate pictorial emblem.

Symbol

The name and mark point toward artificial intelligence, electric mobility, and travel. The absence of a traditional crest or animal symbol gives the identity a technology-company character rather than a legacy automaker appearance.

Lettering

The wordmark uses geometric, uppercase letterforms with a clean technical tone. The spacing and restrained styling support legibility on vehicle tailgates, charging-related touchpoints, and digital screens.

Color

Aiways branding is commonly presented in black or dark neutral treatments, especially for the wordmark. This gives the logo flexibility across bodywork, web interfaces, documents, and high-contrast applications.

Shape

The mark is built around straight, modern letter shapes arranged on a horizontal axis. This shape language suits a young EV company because it feels engineered, functional, and easy to reproduce at different sizes.

Heritage

Unlike older manufacturers with decades of badge evolution, Aiways has a short brand history tied to China's new energy vehicle sector. Its logo reflects that origin through a modern wordmark rather than historical symbolism.

Market context

Aiways is part of a generation of Chinese EV companies that built identities for international audiences from the outset. Its branding avoids regional ornamentation and uses a globally legible visual language.

Design logic

The logo follows a minimal, digital-first philosophy: clear name recognition, high legibility, and compatibility with electric vehicle technology branding.

Where teams place it

Common product surfaces where Aiways assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and road users

The Aiways wordmark appears as exterior branding on vehicles such as the U5, where the simple horizontal form supports rear and front identification.

Digital retail and product pages

EV shoppers

The logo is used in web and app contexts where a clear, text-based mark helps identify the brand quickly in electric vehicle comparison and retail environments.

Press and investor communication

Media and business partners

The wordmark is suitable for corporate profiles, media materials, and product announcements because it reproduces clearly in monochrome.

Charging and service touchpoints

Owners and service teams

The simple logo style can be applied to service documentation, charging-related information, and aftersales materials without relying on complex illustration.

Answers before you ship

Format, usage, attribution, and history notes for the Aiways logo.

Browse the logo library →API docsPricing