Aiways Logo

Aiways Automobile Co., Ltd.

The Aiways logo presents the Chinese EV maker through a precise, uppercase wordmark built around clarity and technology. Its restrained visual character supports a clean electric-vehicle identity with an international, startup-driven impression.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/aiways.

Founded
2017
Country
China
Company
Aiways Automobile Co., Ltd.
Headquarters
Shanghai, China
Official website

Updated Jun 29, 2026

Live logo URL
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Aiways full

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Create or manage a key, then return here to copy a working URL.

Choose the right Aiways asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Aiways logo in an app

Add the published Aiways logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/aiways. That slug stays stable as Motomarks updates the published Aiways assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Aiways logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/aiways?token=YOUR_API_KEY"3  alt="Aiways logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/aiways
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Aiways.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Aiways was founded in China in 2017 as a new energy vehicle company focused on battery electric passenger cars. Its branding has centered on a clean AIWAYS wordmark and a compact geometric emblem, reflecting the company's technology-led positioning and the "AI" in its name.

Public logo use has generally favored a simple, modern treatment in dark neutral tones, often paired with blue accent color in digital and product communications. Because the brand is relatively young, its logo history is defined more by launch-era consistency than by a long sequence of public redesigns.

First color in the reference palette

Motomarks records #000000 as the primary Aiways reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Aiways logo in use today.

Origins

Aiways was founded in 2017 by Fu Qiang, a former Volvo Cars China executive, and Gu Feng, a former SAIC finance executive. The company was created to develop battery electric vehicles for both China and overseas markets, with early attention on European exports. Its first production model, the Aiways U5 electric SUV, became the main vehicle associated with the brand's early public identity.

European Market Entry

Aiways built much of its public brand recognition through the U5, which was promoted in several European markets as a competitively priced electric SUV. The brand's visual identity used a simple, technology-led wordmark suited to digital retail, vehicle badging, and international marketing. This helped separate Aiways from traditional Chinese domestic-market naming systems and positioned it as a global EV startup.

Branding Character

The Aiways name combines a reference to artificial intelligence with the idea of routes, travel, and mobility. Its logo follows that concept with a direct typographic approach rather than an ornate shield, crest, or heritage emblem. The result is a contemporary mark that aligns with electric mobility, connected technology, and a relatively young corporate history.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2017

Launch wordmark

Aiways introduced a clean uppercase wordmark for its new electric vehicle brand. The mark emphasizes the brand name itself, with a technical and minimal appearance suitable for vehicle badges, digital interfaces, and export-market communication.

Reason for redesign: The identity was created for the launch of a new EV manufacturer and for positioning the company as a modern mobility technology brand.

What to preserve in production

Shape, color, and type cues that keep Aiways recognizable at app scale.

Composition

The Aiways identity is primarily a horizontal uppercase wordmark. Its composition is simple and direct, making the brand name the central recognition device rather than relying on a separate pictorial emblem.

Symbol

The name and mark point toward artificial intelligence, electric mobility, and travel. The absence of a traditional crest or animal symbol gives the identity a technology-company character rather than a legacy automaker appearance.

Lettering

The wordmark uses geometric, uppercase letterforms with a clean technical tone. The spacing and restrained styling support legibility on vehicle tailgates, charging-related touchpoints, and digital screens.

Color

Aiways branding is commonly presented in black or dark neutral treatments, especially for the wordmark. This gives the logo flexibility across bodywork, web interfaces, documents, and high-contrast applications.

Shape

The mark is built around straight, modern letter shapes arranged on a horizontal axis. This shape language suits a young EV company because it feels engineered, functional, and easy to reproduce at different sizes.

Heritage

Unlike older manufacturers with decades of badge evolution, Aiways has a short brand history tied to China's new energy vehicle sector. Its logo reflects that origin through a modern wordmark rather than historical symbolism.

Market context

Aiways is part of a generation of Chinese EV companies that built identities for international audiences from the outset. Its branding avoids regional ornamentation and uses a globally legible visual language.

Design logic

The logo follows a minimal, digital-first philosophy: clear name recognition, high legibility, and compatibility with electric vehicle technology branding.

Where teams place it

Common product surfaces where Aiways assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and road users

The Aiways wordmark appears as exterior branding on vehicles such as the U5, where the simple horizontal form supports rear and front identification.

Digital retail and product pages

EV shoppers

The logo is used in web and app contexts where a clear, text-based mark helps identify the brand quickly in electric vehicle comparison and retail environments.

Press and investor communication

Media and business partners

The wordmark is suitable for corporate profiles, media materials, and product announcements because it reproduces clearly in monochrome.

Charging and service touchpoints

Owners and service teams

The simple logo style can be applied to service documentation, charging-related information, and aftersales materials without relying on complex illustration.

Common questions about the Aiways logo

Format, usage, attribution, and history notes for the Aiways logo.

What does the Aiways logo mean?

The Aiways logo is based on the brand name rather than a separate pictorial emblem. The name connects artificial intelligence with mobility and travel, while the clean uppercase wordmark reflects the company's technology-led electric vehicle positioning and international market focus.

What does the current Aiways logo look like?

The current Aiways logo is typically presented as a simple uppercase wordmark. It uses a modern, geometric style with strong legibility, making it practical for vehicle badging, websites, product literature, and other digital or physical brand applications.

Has the Aiways logo changed since the company was founded?

Publicly available information does not show a long history of major Aiways logo redesigns. Since the company was founded in 2017, its identity has been centered on a modern AIWAYS wordmark, consistent with a young electric vehicle brand rather than a heritage automaker with many badge generations.

What colors are used in the Aiways logo?

Aiways most commonly presents its wordmark in black or other dark neutral treatments, with white used for reversed applications on dark backgrounds. Officially published detailed color standards are not widely available, so product teams should verify current usage against Aiways materials before final implementation.

How should product teams use the Aiways logo in digital products?

Product teams should use a clean, legible Aiways wordmark, preserve its proportions, and provide enough contrast against the background. For developer integration, Motomarks can help deliver consistent logo assets, but teams should still validate trademark and brand usage requirements with Aiways or its official representatives.

Where can teams find official Aiways logo or trademark guidance?

Teams should check Aiways official websites, press materials, or direct brand contacts for the most current logo and trademark guidance. The Aiways name and logo are manufacturer identifiers, so using them in commercial products may require compliance with the company's trademark rules or written approval.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

AITO logoAITOSeres Group Co., Ltd.ARCFOX logoARCFOXBeijing Electric Vehicle Co., Ltd.Avatr logoAvatrAvatr Technology (Chongqing) Co., Ltd.BAIC logoBAICBAIC MotorBAIC Motor logoBAIC MotorBAIC Motor Corporation LimitedBaojun logoBaojunSAIC-GM-Wuling Automobile Co., Ltd.
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