Xiaomi Logo and Car Brand Identity

Xiaomi Automobile Co., Ltd.

The Xiaomi emblem brings the company's familiar orange technology identity into the electric vehicle market with a soft, rounded visual character. Its refined geometry and minimalist wordmark express a smart mobility brand rooted in consumer electronics, connected devices, and modern industrial design.

Official website

No public logo assets are ready for this brand yet.

Implementation

Use the Xiaomi logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/xiaomi?token=YOUR_API_KEY"3  alt="Xiaomi logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/xiaomi
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Xiaomi.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Xiaomi's automotive identity uses the wider Xiaomi corporate brand, whose best-known orange MI mark was introduced with the company in 2010. In 2021, Xiaomi updated its logo under a design system led by Kenya Hara, replacing the sharper square app-like container with a softer superellipse form described through the concept of being "Alive.

" Xiaomi entered the electric vehicle market after announcing its smart EV business in 2021, carrying the renewed Xiaomi identity into cars such as the SU7. The automotive branding typically pairs the refined Xiaomi wordmark and symbol with a clean, technology-led presentation.

First color in the reference palette

Motomarks records #FF6900 as the primary Xiaomi reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Xiaomi logo in use today.

Origins

Xiaomi was founded in Beijing in 2010 by Lei Jun and a group of co-founders with backgrounds in software, internet services, and consumer electronics. The company first became known for MIUI and smartphones, using a compact orange MI logo that helped establish a consistent digital-first identity across devices and services.

Entry into electric vehicles

In March 2021, Xiaomi announced that it would enter the smart electric vehicle business, with Lei Jun leading the initiative. The company later established its automotive operation and developed the Xiaomi SU7, presenting the car as part of a broader connected ecosystem that links smartphones, smart home devices, and vehicles.

Xiaomi SU7 launch

Xiaomi publicly presented the SU7 electric sedan as its first production vehicle, applying the Xiaomi name to a high-profile passenger car for the first time. The car's branding emphasizes the company's existing identity rather than creating a separate legacy-style automotive marque, helping connect the vehicle to Xiaomi's established technology reputation.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2010

Original Xiaomi MI logo

The early Xiaomi identity used a compact orange square with rounded corners and a white stylized MI monogram. The mark was designed for digital products, smartphone packaging, app environments, and online retail.

Reason for redesign: The original logo supported Xiaomi's launch as a mobile internet and smartphone company with a simple mark suitable for small screens and device branding.

2021

Kenya Hara refined Xiaomi logo

Xiaomi introduced a softened version of its logo with a superellipse outline, smoother curves, and refined internal letter geometry. The orange and white color relationship remained central, preserving continuity with the earlier identity.

Reason for redesign: The redesign was introduced as Xiaomi expanded from smartphones into a wider smart ecosystem. The company described the new identity through the concept of being "Alive," giving the mark a warmer and more organic visual presence.

2023

Xiaomi identity applied to vehicles

With the reveal of Xiaomi's first EV, the company applied the Xiaomi name and refined corporate identity to automotive surfaces, launch materials, digital interfaces, and vehicle communications.

Reason for redesign: Rather than replacing the corporate identity, Xiaomi extended the established technology brand into smart electric vehicles to reinforce ecosystem continuity.

What to preserve in production

Shape, color, and type cues that keep Xiaomi recognizable at app scale.

Composition

The Xiaomi logo is built around a compact rounded container and a simplified MI monogram. In automotive use, it is often paired with the Xiaomi wordmark, creating a restrained identity that feels closer to technology hardware than to traditional heraldic car badges.

Symbol

The MI monogram has long been associated with Xiaomi's mobile internet origins. The softened 2021 form adds a more approachable and human character, which supports Xiaomi's move from handheld devices into larger connected products, including electric vehicles.

Lettering

The wordmark uses clean, geometric letterforms with rounded details that match the smoothness of the symbol. Its simplicity helps it scale across vehicle badging, screens, websites, charging interfaces, and retail communications.

Color

Xiaomi Orange is the central brand color and creates strong continuity with the company's consumer electronics heritage. White, black, and metallic applications are commonly used where the logo appears on vehicle bodies, screens, or premium launch materials.

Shape

The current symbol is based on a superellipse rather than a conventional square. This gives the mark a softer perimeter while retaining the compact, app-like recognition that has been associated with Xiaomi since its smartphone era.

Heritage

Xiaomi's logo heritage is relatively young compared with older automakers, but it is closely tied to the rise of Chinese consumer technology brands in the 2010s. Its automotive identity deliberately preserves that digital heritage instead of adopting a separate classic car emblem.

Market context

The Xiaomi EV identity reflects China's shift from electronics manufacturing and internet services into advanced electric mobility. The same brand that became familiar on smartphones now appears on vehicles, linking personal technology culture with transportation.

Design logic

The identity favors continuity, softness, clarity, and ecosystem recognition. The 2021 logo refinement avoided a radical break, choosing small geometric changes that made the mark feel more fluid while keeping immediate Xiaomi recognition.

Where teams place it

Common product surfaces where Xiaomi assets need to stay clear, consistent, and fast.

Vehicle badging

Automotive product teams

The Xiaomi name is applied to vehicles and launch photography as a clean technology-led marque rather than a traditional shield or crest.

Digital interfaces

App and web teams

The logo and wordmark are used across Xiaomi's websites, product pages, vehicle software contexts, and connected ecosystem touchpoints.

Retail and launch communications

Marketing teams

Xiaomi uses the orange brand system and minimalist wordmark style in product presentations, online retail, and EV marketing materials.

Charging and smart mobility services

Mobility service teams

The brand identity can appear in navigation, charging, service, and account experiences where the vehicle is connected to Xiaomi's broader ecosystem.

Answers before you ship

Format, usage, attribution, and history notes for the Xiaomi logo.

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