AVATR Logo

Avatr Technology (Chongqing) Co., Ltd.

The AVATR emblem is a precise, geometric wordmark that reflects the brand’s premium electric mobility focus. Its restrained black identity, sharp letterforms, and digital character communicate advanced technology, intelligence, and a clean future-facing design language.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/avatr.

Logo
Avatr logo
Founded
2018
Country
China
Company
Avatr Technology (Chongqing) Co., Ltd.
Headquarters
Chongqing, China
Parent
Avatr Technology is backed by Changan Automobile and CATL, with Huawei as a key technology partner.
Official website

Updated Aug 6, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
Avatr full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Avatr asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Avatr logo in an app

Add the published Avatr logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/avatr. That slug stays stable as Motomarks updates the published Avatr assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Avatr logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/avatr?token=YOUR_API_KEY"3  alt="Avatr logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/avatr
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Avatr.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

AVATR is a Chinese premium electric vehicle brand that began as Changan NIO, a joint venture established by Changan Automobile and NIO in 2018. The brand was repositioned and renamed AVATR in 2021, with Changan Automobile, CATL, and Huawei becoming closely associated with its vehicle development ecosystem.

Its current identity uses a minimalist uppercase AVATR wordmark with sharp, geometric letterforms, reflecting a technology-led premium EV positioning rather than a heritage automotive crest. Because the marque is young, its logo history is mainly tied to the 2021 relaunch and the creation of a clean digital-first brand system.

First color in the reference palette

Motomarks records #000000 as the primary Avatr reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Avatr logo in use today.

Origins

AVATR traces its origins to Changan NIO New Energy Automotive Technology Co., Ltd., formed in 2018 by Changan Automobile and NIO. The venture was created during a period of rapid growth in China’s premium electric vehicle market, with the intention of developing connected, intelligent new energy vehicles.

Relaunch as AVATR

The company was renamed Avatr Technology in 2021 as the brand moved away from its original Changan NIO identity. The relaunch introduced AVATR as a premium smart EV marque, associated with Changan’s vehicle manufacturing base, CATL’s battery expertise, and Huawei’s intelligent vehicle systems.

Premium Smart EV Identity

AVATR’s public brand identity emphasizes intelligence, emotional connection, and high-end electric mobility. Its vehicle names, such as AVATR 11 and AVATR 12, use a simple numerical system that supports a clean technology brand image rather than a traditional model-family naming strategy.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2018

Changan NIO corporate origin

The original company identity was tied to the Changan NIO joint venture rather than the current AVATR consumer-facing wordmark. This phase is important historically, but it did not establish the present AVATR visual identity.

Reason for redesign: The later change reflected a strategic repositioning from a joint venture name to an independent premium smart EV brand.

2021

AVATR wordmark identity

The AVATR brand launch introduced a minimalist uppercase wordmark with angular, geometric forms. The mark relies on sharp letter construction and a restrained monochrome presentation to support a technology-focused premium image.

Reason for redesign: The new identity accompanied the company’s renaming as Avatr Technology and its relaunch as a smart electric vehicle brand backed by Changan Automobile, CATL, and Huawei’s technology ecosystem.

What to preserve in production

Shape, color, and type cues that keep Avatr recognizable at app scale.

Composition

The AVATR logo is primarily a horizontal uppercase wordmark. Its composition is compact, balanced, and designed for flexible use on vehicle badging, digital interfaces, charging touchpoints, and corporate communications.

Symbol

The mark does not use a traditional shield, animal, or heritage crest. Its meaning comes from the constructed letterforms, which signal precision, advanced mobility, and a technology-native identity.

Lettering

The typography is geometric and highly stylized, with sharp angles and simplified uppercase forms. This gives the brand a technical and premium character while keeping the name readable at vehicle and screen scale.

Color

AVATR’s logo is most commonly presented in black, white, or monochrome applications. The restrained palette supports a premium EV image and allows the mark to sit cleanly on bodywork, digital UI, and high-contrast marketing materials.

Shape

The visual language favors straight edges, angular cuts, and a wide wordmark profile. This avoids the visual weight of a conventional automotive badge and aligns the identity with contemporary electric and digital product design.

Heritage

Because AVATR is a young brand, its logo heritage is not based on decades of emblem redesigns. Its key historical moment is the 2021 transition from the Changan NIO corporate origin to a standalone AVATR brand identity.

Market context

AVATR represents a new generation of Chinese premium EV brands built around partnerships between established automakers, battery suppliers, and intelligent technology companies. Its identity reflects China’s shift from manufacturing-led automotive branding to software, battery, and user-experience-led mobility branding.

Design logic

The design philosophy is minimal, digital, and premium. Instead of communicating tradition through ornament, the logo communicates confidence through reduction, symmetry, sharpness, and a monochrome system suited to smart electric vehicles.

Where teams place it

Common product surfaces where Avatr assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and prospective buyers

The AVATR wordmark is used on production vehicles as exterior branding, supporting a clean premium EV appearance without a traditional hood crest.

Digital interfaces

Product teams and EV users

The monochrome identity works effectively in app screens, infotainment systems, configurators, and connected vehicle touchpoints where clarity at small sizes is important.

Retail and launch communications

Dealers, media, and customers

AVATR uses the wordmark across showrooms, event displays, press imagery, and model launches to reinforce a consistent premium smart mobility identity.

Common questions about the Avatr logo

Format, usage, attribution, and history notes for the Avatr logo.

What does the AVATR logo mean?

The AVATR logo is a geometric uppercase wordmark rather than a pictorial emblem. Its meaning is tied to the brand’s premium smart EV positioning, using sharp, minimalist letterforms to communicate precision, intelligence, and a technology-led mobility experience.

What does the current AVATR logo look like?

The current AVATR logo is a clean horizontal wordmark spelling AVATR in stylized uppercase letters. It is usually shown in black, white, or other monochrome treatments, which makes it suitable for vehicle badging, digital screens, showroom signage, and high-contrast brand applications.

When did the AVATR logo first appear?

The AVATR consumer brand identity appeared with the company’s relaunch as Avatr Technology in 2021. Before that, the business was known as Changan NIO, a joint venture formed in 2018 by Changan Automobile and NIO, so the current AVATR wordmark belongs to the newer standalone brand phase.

Who owns the AVATR brand?

AVATR is operated by Avatr Technology (Chongqing) Co., Ltd. The brand is backed by Changan Automobile and CATL, while Huawei is a major technology partner for intelligent vehicle systems. Huawei is publicly described as a partner rather than the owner of the brand.

How should product teams display the AVATR logo in apps or websites?

Product teams should use the official AVATR wordmark with sufficient contrast, clear spacing, and no distortion, recoloring, or decorative effects unless permitted by official guidance. For developer integration or asset delivery, services such as Motomarks should still preserve the manufacturer’s trademark presentation and avoid implying endorsement.

Can the AVATR logo be used freely in commercial products?

The AVATR logo is a brand trademark, so commercial use should not be assumed to be free. Teams should check Avatr Technology’s official brand, media, or trademark guidance and obtain permission when required, especially for advertising, resale, marketplace, or endorsement-like uses.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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