XEV Logo and Brand Assets

The XEV logo presents a concise electric-mobility wordmark built around clarity, speed, and urban technology. Its sharp, minimal visual character reflects the brand’s focus on compact EVs, digital manufacturing, and city-friendly transport.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/xev.

Logo
XEV logo
Founded
2018
Country
Italy
Headquarters
Turin, Piedmont, Italy
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
XEV full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right XEV asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the XEV logo in an app

Add the published XEV logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/xev. That slug stays stable as Motomarks updates the published XEV assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "XEV logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/xev?token=YOUR_API_KEY"3  alt="XEV logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/xev
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about XEV.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

XEV, short for X Electrical Vehicle, is an electric mobility brand founded in Turin, Italy, with a focus on compact urban electric vehicles. The brand identity has generally centered on a clean XEV wordmark, using a technological, minimal letterform style rather than a traditional crest or pictorial badge.

Its branding became more visible with the launch of the YOYO city EV, where the simple mark supports a modern, lightweight image suited to urban electric mobility. Publicly documented information on formal logo redesigns is limited, so the brand is best understood through its contemporary wordmark-led identity.

First color in the reference palette

Motomarks records #FF6600 as the primary XEV reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the XEV logo in use today.

Origins

XEV was founded in Turin, Italy, in 2018 by Lou Tik with the goal of developing compact electric vehicles for dense urban environments. The brand name is commonly understood as a shortened form of X Electrical Vehicle, aligning the company directly with battery-electric mobility from the outset.

YOYO city car

XEV gained broader recognition through the YOYO, a small electric city car designed for urban use. The YOYO project emphasized lightweight construction, a compact footprint, and simplified ownership, helping define XEV’s public brand personality around practical electric city mobility.

Wordmark-led identity

Unlike older automotive manufacturers that rely on heraldic badges or heritage symbols, XEV uses a modern wordmark as its primary brand identifier. This approach supports a technology-oriented image and works effectively across vehicle badging, digital interfaces, charging-related communication, and international marketing.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2018

XEV wordmark identity

The brand identity is based on a concise XEV wordmark, using simple geometric letterforms and a modern automotive technology feel rather than a traditional emblem.

Reason for redesign: The identity supported the launch of a new electric vehicle company with a clear, scalable nameplate for cars, websites, displays, and promotional material.

2021

YOYO-era brand application

With the market introduction of the YOYO city EV, the XEV mark became more closely associated with compact urban electric mobility and was applied across vehicle badging and digital brand touchpoints.

Reason for redesign: The broader use of the logo reflected the commercial visibility of the YOYO model and the need for a consistent identity across customer-facing channels.

What to preserve in production

Shape, color, and type cues that keep XEV recognizable at app scale.

Composition

The XEV identity is composed as a direct wordmark, placing the three-letter brand name at the center of recognition. Its compact structure gives it strong readability at small sizes, which is useful for vehicle badges, mobile interfaces, and charging or ownership apps.

Symbol

The name itself carries the main symbolism: X suggests a technical, future-facing variable or crossover point, while EV clearly signals electric vehicle technology. The absence of a separate animal, shield, or mechanical icon keeps the emphasis on electrification rather than legacy motoring cues.

Lettering

The typography is modern and simplified, with a functional automotive technology character. The short all-capital name helps the mark stay legible on small urban vehicles and in digital environments.

Color

XEV’s public-facing identity commonly uses high-contrast neutral branding with orange accents. The orange tone gives the brand warmth and energy while helping distinguish it from the blue and green palettes often used by electric vehicle brands.

Shape

The wordmark approach produces a horizontal, badge-friendly shape. Its proportions suit front and rear vehicle placement, website headers, and compact digital brand marks.

Heritage

Because XEV is a young electric vehicle manufacturer, its identity is not built around long-established motorsport or national heraldry. Its heritage is instead tied to the rise of urban EVs, small-format mobility, and technology-led car production.

Market context

XEV reflects a newer generation of European-linked electric mobility brands that prioritize compact vehicles for cities rather than large conventional cars. Its branding fits the culture of shared mobility, low-emission urban access, and digitally managed ownership.

Design logic

The design philosophy is minimal, direct, and technology-oriented. XEV’s logo works as a clear nameplate first, supporting a brand impression of simplicity, efficiency, and electric urban practicality.

Where teams place it

Common product surfaces where XEV assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners

The XEV wordmark is used as a compact manufacturer identifier on vehicles such as the YOYO, where space and readability are important.

Dealer and distributor websites

Dealers

Retail and importer sites use the XEV identity to present the brand, electric vehicle specifications, local availability, and service information.

Electric mobility platforms

Product teams

The logo can identify XEV vehicles in comparison tools, EV directories, fleet dashboards, and urban mobility product listings.

Marketing and launch materials

Marketing teams

The wordmark supports promotional use for the YOYO and other compact electric mobility communications, especially where a modern technology tone is needed.

Common questions about the XEV logo

Format, usage, attribution, and history notes for the XEV logo.

What does the XEV logo mean?

The XEV logo is primarily a wordmark based on the brand name, which is associated with X Electrical Vehicle. Its meaning comes from the name itself: X gives the identity a technical, future-oriented feel, while EV directly identifies the company with electric vehicles and urban electric mobility.

What does the current XEV logo look like?

The current XEV identity is built around a short, modern wordmark rather than a traditional automotive crest. It is designed to be simple, compact, and readable across vehicle badging, websites, model communications, and digital interfaces related to XEV’s compact electric cars.

Has the XEV logo changed over time?

Public information about formal XEV logo redesigns is limited. Since the company is relatively young, its visible identity has largely remained wordmark-led, with greater public exposure arriving through the YOYO electric city car and its associated vehicle, retail, and digital branding.

How should product teams use the XEV logo in digital products?

Product teams should use the XEV logo in a way that preserves legibility, spacing, contrast, and the original proportions of the wordmark. For developer integration or asset delivery, services such as Motomarks can help provide consistent logo formats, but teams should still verify usage against official brand requirements.

Is the XEV logo a trademark?

The XEV name and logo function as brand identifiers for the manufacturer and should be treated as trademarks or protected brand assets. Anyone using the logo in commercial, editorial, or software contexts should check XEV’s official brand, legal, or trademark guidance and avoid implying endorsement without permission.

More logos from Italy

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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