TANK Logo and Brand Assets

Great Wall Motor Company Limited

The TANK emblem presents a strong, technical identity built around off-road confidence and premium utility. Its compact shield form, heavy lettering, and monochrome finish give the brand a purposeful, expedition-ready visual character.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/tank.

Logo
TANK logo
Founded
2021
Country
China
Company
Great Wall Motor Company Limited
Headquarters
Baoding, Hebei, China
Parent
Great Wall Motor Company Limited
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
TANK full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right TANK asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the TANK logo in an app

Add the published TANK logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/tank. That slug stays stable as Motomarks updates the published TANK assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "TANK logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/tank?token=YOUR_API_KEY"3  alt="TANK logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/tank
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about TANK.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

TANK was introduced by Great Wall Motor in 2021 after the Tank 300 gained attention as an off-road model within the WEY lineup. The brand was separated into its own dedicated off-road SUV marque, using a bold wordmark and shield-like emblem to distinguish it from Great Wall Motor's other passenger vehicle brands.

Its identity has consistently emphasized mechanical strength, outdoor capability, and premium ruggedness rather than a long sequence of decorative logo revisions.

First color in the reference palette

Motomarks records #000000 as the primary TANK reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the TANK logo in use today.

Origins

TANK originated from Great Wall Motor's growing focus on dedicated off-road vehicles. The Tank 300 first appeared under the WEY brand, but strong market interest led Great Wall Motor to establish TANK as a separate marque in 2021. The new brand gave Great Wall Motor a clearer identity for rugged SUVs positioned above conventional family crossovers.

Brand positioning

TANK was developed around body-on-frame SUVs, four-wheel-drive capability, and a more premium approach to outdoor mobility. Models such as the Tank 300 and Tank 500 helped define the brand's combination of off-road hardware, bold exterior design, and upscale interiors. As Great Wall Motor expanded internationally, TANK became one of its key export-facing SUV identities.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2021

Independent TANK brand identity

The launch identity used a compact geometric emblem paired with a heavy uppercase TANK wordmark. The mark visually separates the new off-road brand from WEY and other Great Wall Motor nameplates, using a more industrial and protective visual language.

Reason for redesign: The identity was introduced to support TANK's separation into a standalone off-road SUV brand within Great Wall Motor.

What to preserve in production

Shape, color, and type cues that keep TANK recognizable at app scale.

Composition

The TANK identity is built from a compact emblem and a bold uppercase wordmark. The arrangement favors visual mass, short horizontal proportions, and immediate legibility, which suit grille badges, tailgate lettering, and digital app icons.

Symbol

The emblem suggests protection, armor, and engineered strength, aligning with the brand name and its off-road positioning. Its simplified geometric construction supports the impression of durability without relying on illustrative vehicle imagery.

Lettering

The TANK wordmark uses heavy, squared uppercase letterforms with a technical character. The type style reinforces the brand's association with utility vehicles, mechanical capability, and rugged outdoor use.

Color

The identity is most commonly presented in black, white, silver, or chrome depending on context. The monochrome approach keeps the mark adaptable across vehicle badging, interiors, marketing surfaces, and digital interfaces.

Shape

The emblem's shield-like and angular shape gives the logo a compact, protective silhouette. Straight edges and symmetrical balance contribute to a disciplined, industrial appearance.

Heritage

Because TANK is a young brand, its heritage is tied less to decades of badge changes and more to Great Wall Motor's established experience with SUVs and pickup-derived off-road engineering.

Market context

TANK is part of a broader movement of Chinese automotive brands creating specialized identities for premium, electrified, and adventure-focused vehicles. Its name and design language directly communicate strength across domestic and export markets.

Design logic

The logo follows a utility-first philosophy: simple geometry, strong contrast, and an assertive wordmark. It is designed to communicate capability quickly on vehicles, retail environments, and digital channels.

Where teams place it

Common product surfaces where TANK assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners

The TANK emblem and wordmark appear on grilles, tailgates, steering wheels, wheel centers, and interior trim where the identity needs to read as durable and premium.

Dealer and distributor websites

Dealers

Retailers use the TANK logo to identify model pages, inventory listings, financing content, and local market promotions for TANK SUVs.

Connected vehicle and owner apps

Product teams

The compact emblem can be used in app icons, account screens, vehicle selection interfaces, and service touchpoints where a simplified brand mark is needed.

Motorsport and outdoor marketing

Marketing teams

The monochrome identity works well on expedition imagery, off-road event signage, accessories, apparel, and rugged lifestyle campaigns.

Common questions about the TANK logo

Format, usage, attribution, and history notes for the TANK logo.

What does the TANK logo mean?

The TANK logo is designed to communicate strength, protection, and off-road capability. Its angular emblem and bold uppercase wordmark connect directly with the brand name, while the simple monochrome treatment gives it a mechanical and premium feel suitable for rugged SUVs.

What does the current TANK logo look like?

The current TANK identity typically combines a compact geometric emblem with a heavy uppercase TANK wordmark. It is most often shown in black, white, silver, or chrome depending on the surface, with a strong focus on legibility for vehicle badging and digital use.

When did the TANK logo first appear?

The TANK brand identity appeared when Great Wall Motor established TANK as a dedicated marque in 2021. Before that, the Tank 300 was associated with the WEY brand, but the standalone TANK identity gave Great Wall Motor a clearer off-road SUV brand architecture.

Can developers use the TANK logo in apps or websites?

Developers can display TANK branding for identification, comparison, catalog, or vehicle data experiences, but should use accurate artwork and preserve the logo's proportions and contrast. Motomarks can help with asset delivery and API integration, while trademark permissions should be checked against TANK or Great Wall Motor guidance.

What should teams check before using the TANK logo commercially?

Teams should confirm the intended use against official brand or trademark guidance from TANK or Great Wall Motor. The logo is a brand identifier, so commercial use, advertising, merchandising, sponsorship materials, and dealer communications may require approved artwork, correct clear space, and permission from the rights holder.

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