Great Wall

Great Wall Motor Company Limited

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Assets
Great Wall full

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Brand Information

Brand Name

Great Wall

Company Name

Great Wall Motor Company Limited

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API Usage

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About the Great Wall logo

Great Wall Motor was founded in 1984 and named after China’s historic Great Wall; its branding has long referenced that heritage. The company’s visual identity has historically used motifs evoking a fortified wall or shield to communicate strength and durability. Over time the logo evolved from more literal depictions of a wall and wordmarks to a simplified, stylized shield emblem used across passenger and commercial divisions, with accompanying use of the initials “GWM” in many global applications. The modern identity emphasizes a compact emblem suitable for vehicle badges and international marketing while retaining the original heritage reference.