Weichai Logo & Brand Assets

Weichai Holding Group Co., Ltd.

The Weichai emblem projects the authority of a Chinese powertrain and commercial vehicle group with deep industrial roots. Its bold red wordmark gives the brand a direct, mechanical character tied to engines, heavy duty transport, and manufacturing scale.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/weichai.

Logo
Weichai logo
Founded
1946
Country
China
Company
Weichai Holding Group Co., Ltd.
Headquarters
Weifang, Shandong, China
Parent
Shandong Heavy Industry Group Co., Ltd.
Official website

Updated Sep 8, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
Weichai full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Weichai asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Weichai logo in an app

Add the published Weichai logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/weichai. That slug stays stable as Motomarks updates the published Weichai assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Weichai logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/weichai?token=YOUR_API_KEY"3  alt="Weichai logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/weichai
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Weichai.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Weichai traces its roots to 1946, when the original enterprise was established in Weifang, Shandong, and later developed into a major Chinese manufacturer of diesel engines, powertrains, commercial vehicles, and industrial equipment.

Its contemporary branding is built around the WEICHAI name, usually presented in a strong red wordmark that emphasizes industrial strength, visibility, and Chinese manufacturing heritage. Publicly documented logo history is limited, but the current identity reflects the company’s transition from a regional engine factory into a global powertrain and commercial vehicle group.

First color in the reference palette

Motomarks records #E60012 as the primary Weichai reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Weichai logo in use today.

Origins

Weichai began in 1946 in Weifang, Shandong, as an engine manufacturing enterprise. Its early identity was tied to diesel engines and industrial power, which became the foundation for the modern Weichai brand.

Growth as a powertrain group

Over later decades, Weichai expanded from engine production into complete powertrain systems, including engines, transmissions, axles, hydraulics, and related components. This broadened the meaning of the Weichai name from a factory mark into a corporate identity used across transport, construction, agriculture, and marine applications.

Commercial vehicle presence

Through its relationship with Shandong Heavy Industry Group and associated businesses such as Shaanxi Heavy Duty Automobile, Weichai became closely linked with heavy trucks and commercial transport in China. The brand is most visible on engines, powertrain products, corporate facilities, motorsport sponsorships, and commercial vehicle related communications.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1946

Engine factory identity

The earliest Weichai identity was associated with its role as an engine manufacturing enterprise in Weifang rather than a consumer-facing automotive marque. Public logo documentation from this period is limited.

Reason for redesign: The original identity served a state industrial manufacturer focused on engines and mechanical production.

2000s

Modern WEICHAI corporate wordmark

The modern Weichai identity uses a bold Latin wordmark, commonly in red, paired in many applications with Chinese company naming or group-level text. The simplified corporate presentation supports international recognition across engines, vehicles, and industrial markets.

Reason for redesign: The updated identity aligned with Weichai’s expansion into global markets, listed-company communications, and multi-sector powertrain businesses.

What to preserve in production

Shape, color, and type cues that keep Weichai recognizable at app scale.

Composition

The current Weichai identity is primarily wordmark-led, using the company name as the central visual element. This gives the logo a practical industrial tone suitable for engines, trucks, factory signage, and corporate communications.

Symbol

The WEICHAI name functions as the main symbol, linking the brand to Weifang and to its long-standing specialization in diesel power and heavy equipment. The direct wordmark avoids decorative imagery and emphasizes dependability, scale, and mechanical capability.

Lettering

The Latin lettering is typically bold, upright, and highly legible, designed for visibility on machinery, parts, vehicles, and industrial environments. Its weight and spacing communicate engineering solidity rather than luxury or lifestyle positioning.

Color

Red is the dominant brand color in many Weichai applications, giving the identity a strong and energetic presence. It also aligns with the visual language of many Chinese industrial brands, where red can signal confidence, progress, and national manufacturing strength.

Shape

The identity is based on rectangular wordmark geometry rather than a shield, roundel, or animal emblem. This makes it easy to apply across product labels, engine covers, fleet graphics, exhibition stands, and digital interfaces.

Heritage

Weichai’s logo heritage is connected to its development from a 1946 engine works into a diversified powertrain and commercial vehicle group. The brand’s visual restraint reflects its roots in industrial manufacturing rather than passenger-car styling.

Market context

In China, Weichai is associated with heavy industry, diesel power, and commercial transport. Its branding carries the image of a large state-linked manufacturing group with international ambitions and a strong base in Shandong.

Design logic

The design philosophy is functional, bold, and export-ready. The identity favors clear name recognition and consistent industrial application over complex symbolism.

Where teams place it

Common product surfaces where Weichai assets need to stay clear, consistent, and fast.

Engine and powertrain branding

Fleet operators, service teams, distributors, and industrial customers

The Weichai wordmark is used on engines, powertrain components, technical documentation, and product identification plates.

Commercial vehicle communications

Truck buyers, dealers, logistics companies, and fleet managers

The logo appears in commercial vehicle related marketing, trade shows, dealer materials, and heavy-duty transport applications connected to Weichai group businesses.

Corporate and investor communications

Investors, partners, media, and institutional customers

Weichai uses its brand identity across company websites, annual reports, exhibitions, sponsorships, and international business presentations.

Digital product interfaces

Developers, fleet software teams, and parts platforms

Applications that reference engine specifications, fleet maintenance, parts catalogs, or commercial vehicle data may use the Weichai logo to identify manufacturer information.

Common questions about the Weichai logo

Format, usage, attribution, and history notes for the Weichai logo.

What does the Weichai logo mean?

The Weichai logo is primarily a wordmark, so its meaning comes from the company name and its industrial reputation rather than a pictorial symbol. It represents a Chinese manufacturer rooted in diesel engines, powertrains, and commercial vehicle technology, with the red color reinforcing strength, visibility, and manufacturing confidence.

What does the current Weichai logo look like?

The current Weichai logo is commonly presented as a bold WEICHAI wordmark in red, sometimes accompanied by Chinese company text depending on the market or corporate context. Its simple, heavy lettering is designed to remain legible on engines, industrial equipment, trade show displays, documents, and commercial vehicle related materials.

How has the Weichai logo changed over time?

Detailed public records of Weichai logo revisions are limited, especially for the company’s early factory period after 1946. The modern identity reflects the company’s growth from an engine works in Weifang into an international powertrain and commercial vehicle group, using a cleaner and more export-friendly wordmark.

Can the Weichai logo be used in apps or vehicle databases?

The Weichai logo can be referenced in digital products to identify the manufacturer when the use is accurate and not misleading. Teams should use current, high-quality assets, preserve the logo’s proportions and colors, and check Weichai’s official trademark or brand guidance before public release. Motomarks can support asset delivery and developer integration workflows.

Where should teams check official Weichai logo and trademark guidance?

Teams should start with Weichai’s official website and corporate communications channels for current identity, company naming, and trademark context. If a project involves marketing, sponsorship, resale, or prominent brand display, the safest approach is to confirm usage with Weichai or the relevant regional representative before publishing.

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