Venucia Logo

Dongfeng Nissan Passenger Vehicle Company

The Venucia emblem expresses the brand's Chinese name, Qichen, through a star-inspired identity associated with a new beginning and upward momentum. Its blue, modern visual character gives the marque a technology-focused impression within Dongfeng Nissan's China-market lineup.

Official website
Live logo URL
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Venucia full

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Choose the right Venucia asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Venucia logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/venucia?token=YOUR_API_KEY"3  alt="Venucia logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/venucia
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Venucia.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Venucia was introduced in China in 2010 by Dongfeng Nissan as a local passenger car brand, with the Chinese name Qichen meaning the opening or morning star.

Its badge has historically used a blue, star-led emblem, tying the identity to the brand name and to ideas of guidance, aspiration, and a new start for Chinese-market vehicles. The early identity centered on a cluster of bright stars within a shield-like or oval badge, paired with a clean Latin wordmark for international readability. As the brand expanded from conventional sedans and SUVs into electrified models, the logo remained focused on a futuristic blue visual language rather than adopting Nissan's own corporate mark.

How the mark got here

The identity shifts that explain the Venucia logo in use today.

Origins

Venucia was announced in September 2010 as a local Chinese brand created by Dongfeng Nissan Passenger Vehicle Company. The brand was developed to serve the Chinese market with vehicles positioned separately from Nissan-branded products, using local naming, styling, and market identity. Its Chinese name, Qichen, is commonly translated in relation to the morning star, which became the core idea behind its visual identity.

First Production Models

The first Venucia production models reached the market in the early 2010s, led by models such as the Venucia D50 sedan. These vehicles used established engineering resources from Dongfeng Nissan while carrying a distinct Venucia badge and dealer identity. The logo helped separate the new marque from Nissan while still benefiting from the manufacturing and distribution base of the joint venture.

Electrified Product Expansion

Venucia later expanded beyond conventional sedans and SUVs into electrified vehicles for China's rapidly changing market. Models such as the e30 and later electrified SUVs strengthened the technology-led interpretation of the brand's star and blue-sky identity. This shift made the logo's futuristic color palette and celestial symbolism more closely aligned with new-energy vehicle positioning.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2010

Launch star emblem

Venucia's launch identity used a blue emblem built around star imagery, matching the Qichen name and the brand's morning-star theme. The mark was paired with a straightforward Latin wordmark for use on vehicles, dealerships, and marketing materials.

Reason for redesign: The emblem was created to introduce Dongfeng Nissan's new local Chinese brand with a distinct identity separate from Nissan.

2010s

Modernized digital and vehicle applications

Later brand applications retained the star-centered concept while adapting the badge and wordmark for newer vehicles, showroom signage, and digital use. The visual system continued to emphasize blue, metallic highlights, and clean typography.

Reason for redesign: The identity was adapted for broader product coverage and for clearer use across physical vehicle badges and digital brand channels.

What to preserve in production

Shape, color, and type cues that keep Venucia recognizable at app scale.

Composition

The Venucia logo is built around a compact badge containing star forms, supported by a simple brand wordmark. Its composition is more symbolic than typographic, with the emblem carrying the main recognition value on vehicle grilles, steering wheels, and dealer signs.

Symbol

The star motif reflects the Chinese name Qichen, associated with the morning star and the idea of a new beginning. It also supports the brand's positioning as a forward-looking local marque created for China's passenger vehicle market.

Lettering

The Latin Venucia wordmark uses a clean, modern sans-serif style that keeps attention on the emblem. The letterforms are practical for dealership signage, digital interfaces, and export-style model presentation, even though the brand is primarily China-focused.

Color

Blue has been central to Venucia's identity, suggesting technology, clarity, and a sky or celestial connection. Metallic and white highlights often accompany the badge in vehicle applications to give the star forms a bright, illuminated character.

Shape

The badge format gives the mark a contained automotive presence suitable for grille and wheel-cap placement. Its curved outline contrasts with the sharp points of the stars, balancing softness with directional energy.

Heritage

Unlike older Chinese automotive marks tied to state industrial symbols, Venucia's identity reflects its 2010 creation as a joint-venture local brand. The logo's heritage is therefore tied to Dongfeng Nissan's China strategy and the development of domestic-market sub-brands.

Market context

The Qichen name and star imagery connect the logo to a Chinese-language idea of dawn, guidance, and starting forward. This made the identity culturally legible for Chinese buyers while the Latin Venucia name gave it a more global automotive tone.

Design logic

Venucia's design philosophy favors an optimistic, technology-oriented mark rather than an industrial or founder-based crest. The star emblem communicates aspiration and new-market energy, which fits the brand's role as a China-focused marque born from an international joint venture.

Where teams place it

Common product surfaces where Venucia assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and shoppers

The Venucia emblem is used on grilles, tailgates, steering wheels, wheel centers, and model identification points to distinguish Venucia vehicles from Nissan-branded products.

Dealer signage

Dealers

The logo appears on showroom fascia, sales materials, service reception areas, and local dealer websites in China.

Digital product listings

Automotive platforms

Automotive marketplaces and catalog systems use the Venucia mark to identify the manufacturer in trim selectors, vehicle comparison tools, and ownership records.

New-energy vehicle marketing

EV shoppers

The blue star identity supports Venucia's promotion of electric and plug-in hybrid models by reinforcing a clean, technology-led visual tone.

Answers before you ship

Format, usage, attribution, and history notes for the Venucia logo.

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