Venucia Logo

Dongfeng Nissan Passenger Vehicle Company

The Venucia emblem expresses the brand's Chinese name, Qichen, through a star-inspired identity associated with a new beginning and upward momentum. Its blue, modern visual character gives the marque a technology-focused impression within Dongfeng Nissan's China-market lineup.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/venucia.

Founded: 2010
Country: China
Company: Dongfeng Nissan Passenger Vehicle Company
Headquarters: Guangzhou, Guangdong, China
Parent: Dongfeng Motor Co., Ltd.

Official website

Updated Jun 29, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.

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Size

Format

Aspect

Logo URL

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Venucia asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Venucia logo in an app

Add the published Venucia logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

1
Copy the CDN URL
Start from https://motomarks.io/img/venucia. That slug stays stable as Motomarks updates the published Venucia assets.
2
Choose type, size, and format
Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.
3
Add a publishable API key
Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.
4
Drop the URL into your UI
Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Venucia logo".

Use it in any stack

One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.

logo.html

1<img2  src="https://motomarks.io/img/venucia?token=YOUR_API_KEY"3  alt="Venucia logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/venucia
Authorization: Bearer YOUR_SECRET_KEY

Read the API docs

Reference

More about Venucia.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Venucia was introduced in China in 2010 by Dongfeng Nissan as a local passenger car brand, with the Chinese name Qichen meaning the opening or morning star.

Its badge has historically used a blue, star-led emblem, tying the identity to the brand name and to ideas of guidance, aspiration, and a new start for Chinese-market vehicles. The early identity centered on a cluster of bright stars within a shield-like or oval badge, paired with a clean Latin wordmark for international readability. As the brand expanded from conventional sedans and SUVs into electrified models, the logo remained focused on a futuristic blue visual language rather than adopting Nissan's own corporate mark.

How the mark got here

The identity shifts that explain the Venucia logo in use today.

Origins

Venucia was announced in September 2010 as a local Chinese brand created by Dongfeng Nissan Passenger Vehicle Company. The brand was developed to serve the Chinese market with vehicles positioned separately from Nissan-branded products, using local naming, styling, and market identity. Its Chinese name, Qichen, is commonly translated in relation to the morning star, which became the core idea behind its visual identity.

First Production Models

The first Venucia production models reached the market in the early 2010s, led by models such as the Venucia D50 sedan. These vehicles used established engineering resources from Dongfeng Nissan while carrying a distinct Venucia badge and dealer identity. The logo helped separate the new marque from Nissan while still benefiting from the manufacturing and distribution base of the joint venture.

Electrified Product Expansion

Venucia later expanded beyond conventional sedans and SUVs into electrified vehicles for China's rapidly changing market. Models such as the e30 and later electrified SUVs strengthened the technology-led interpretation of the brand's star and blue-sky identity. This shift made the logo's futuristic color palette and celestial symbolism more closely aligned with new-energy vehicle positioning.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2010

Launch star emblem

Venucia's launch identity used a blue emblem built around star imagery, matching the Qichen name and the brand's morning-star theme. The mark was paired with a straightforward Latin wordmark for use on vehicles, dealerships, and marketing materials.

Reason for redesign: The emblem was created to introduce Dongfeng Nissan's new local Chinese brand with a distinct identity separate from Nissan.

2010s

Modernized digital and vehicle applications

Later brand applications retained the star-centered concept while adapting the badge and wordmark for newer vehicles, showroom signage, and digital use. The visual system continued to emphasize blue, metallic highlights, and clean typography.

Reason for redesign: The identity was adapted for broader product coverage and for clearer use across physical vehicle badges and digital brand channels.

What to preserve in production

Shape, color, and type cues that keep Venucia recognizable at app scale.

Composition

The Venucia logo is built around a compact badge containing star forms, supported by a simple brand wordmark. Its composition is more symbolic than typographic, with the emblem carrying the main recognition value on vehicle grilles, steering wheels, and dealer signs.

Symbol

The star motif reflects the Chinese name Qichen, associated with the morning star and the idea of a new beginning. It also supports the brand's positioning as a forward-looking local marque created for China's passenger vehicle market.

Lettering

The Latin Venucia wordmark uses a clean, modern sans-serif style that keeps attention on the emblem. The letterforms are practical for dealership signage, digital interfaces, and export-style model presentation, even though the brand is primarily China-focused.

Color

Blue has been central to Venucia's identity, suggesting technology, clarity, and a sky or celestial connection. Metallic and white highlights often accompany the badge in vehicle applications to give the star forms a bright, illuminated character.

Shape

The badge format gives the mark a contained automotive presence suitable for grille and wheel-cap placement. Its curved outline contrasts with the sharp points of the stars, balancing softness with directional energy.

Heritage

Unlike older Chinese automotive marks tied to state industrial symbols, Venucia's identity reflects its 2010 creation as a joint-venture local brand. The logo's heritage is therefore tied to Dongfeng Nissan's China strategy and the development of domestic-market sub-brands.

Market context

The Qichen name and star imagery connect the logo to a Chinese-language idea of dawn, guidance, and starting forward. This made the identity culturally legible for Chinese buyers while the Latin Venucia name gave it a more global automotive tone.

Design logic

Venucia's design philosophy favors an optimistic, technology-oriented mark rather than an industrial or founder-based crest. The star emblem communicates aspiration and new-market energy, which fits the brand's role as a China-focused marque born from an international joint venture.

Where teams place it

Common product surfaces where Venucia assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and shoppers

The Venucia emblem is used on grilles, tailgates, steering wheels, wheel centers, and model identification points to distinguish Venucia vehicles from Nissan-branded products.

Dealer signage

Dealers

The logo appears on showroom fascia, sales materials, service reception areas, and local dealer websites in China.

Digital product listings

Automotive platforms

Automotive marketplaces and catalog systems use the Venucia mark to identify the manufacturer in trim selectors, vehicle comparison tools, and ownership records.

New-energy vehicle marketing

EV shoppers

The blue star identity supports Venucia's promotion of electric and plug-in hybrid models by reinforcing a clean, technology-led visual tone.

Common questions about the Venucia logo

Format, usage, attribution, and history notes for the Venucia logo.

What does the Venucia logo mean?

The Venucia logo is based on star imagery that reflects the brand's Chinese name, Qichen, commonly associated with the morning star or a new beginning. The symbol supports the brand's identity as a China-market marque created by Dongfeng Nissan, with blue coloring reinforcing a modern, technology-focused impression.

What does the current Venucia logo look like?

Venucia's identity is centered on a blue automotive badge with star-inspired forms, usually paired with the Venucia wordmark. On vehicles it is most often seen as a grille, steering-wheel, or tailgate emblem, where metallic highlights and the compact badge shape give it a conventional manufacturer-mark appearance.

When was the Venucia logo introduced?

The Venucia brand and its star-based identity were introduced in 2010, when Dongfeng Nissan announced the marque for the Chinese passenger car market. The logo was created to give the new local brand its own visual identity while remaining separate from Nissan's global corporate badge.

Why does the Venucia logo use stars?

Stars connect directly to the Qichen name and its morning-star association. This symbolism gives the brand a theme of guidance, dawn, and forward movement, which was appropriate for a new local brand launched inside China's growing passenger vehicle market in the early 2010s.

How should the Venucia logo be used in digital products?

Product teams should display the Venucia logo as a manufacturer identifier only, keeping the badge legible and avoiding altered colors, distorted proportions, or unofficial redraws. For asset delivery or developer integration, Motomarks-style structured logo assets should still be checked against the manufacturer's official branding and trademark guidance.

Is the Venucia logo a protected trademark?

The Venucia name and emblem function as automotive brand trademarks associated with Dongfeng Nissan and Dongfeng Motor Co., Ltd. Teams planning commercial use should not assume permission from availability of an image online and should check official brand, dealer, or trademark guidance before using the mark.

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.