ORA Logo

Great Wall Motor Company Limited

The ORA emblem expresses Great Wall Motor's electric sub-brand through a compact, modern identity built around clean geometry and a confident wordmark. Its visual character supports the brand's playful EV models while retaining the clarity and precision expected from a technology-focused car marque.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/ora.

Logo
ORA logo
Founded
2018
Country
China
Company
Great Wall Motor Company Limited
Headquarters
Baoding, Hebei, China
Parent
Great Wall Motor Company Limited
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
ORA full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right ORA asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the ORA logo in an app

Add the published ORA logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/ora. That slug stays stable as Motomarks updates the published ORA assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "ORA logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/ora?token=YOUR_API_KEY"3  alt="ORA logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/ora
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about ORA.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

ORA is Great Wall Motor's dedicated electric vehicle brand, launched in China in 2018 as part of the company's push into battery electric passenger cars. The brand name is commonly presented as an acronym for Open, Reliable and Alternative, which influenced a clean, technology-led identity rather than a traditional automotive crest.

ORA's branding has typically used a simple wordmark and circular emblem treatments that suit compact EVs, digital interfaces and export-market naming such as GWM ORA. As the brand expanded internationally, Great Wall Motor increasingly paired ORA with the GWM corporate name to connect the youthful EV marque with its parent company's manufacturing scale.

First color in the reference palette

Motomarks records #000000 as the primary ORA reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the ORA logo in use today.

Origins

ORA was introduced by Great Wall Motor in 2018 as a dedicated electric vehicle brand focused on small and compact battery electric passenger cars. The brand launched during a period of rapid EV growth in China and was positioned separately from Great Wall's SUV and pickup lines. Its early products included city-focused electric models, followed by the Cat series that helped define ORA's youthful and approachable identity.

Brand name and positioning

The ORA name is widely associated with the words Open, Reliable and Alternative. This positioning gave the brand a more lifestyle-led and technology-oriented identity than Great Wall Motor's established utility and SUV nameplates. ORA's branding has often emphasized friendly design, electric mobility and distinctive model personalities rather than conventional performance or luxury cues.

International expansion

As Great Wall Motor expanded ORA outside China, several markets adopted the GWM ORA presentation to make the connection with the parent company clearer. In markets such as Europe and the United Kingdom, the ORA 03 name has been used for the compact electric hatchback previously known in some contexts as the Good Cat. This international naming strategy brought the ORA identity into a more standardized global brand architecture.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2018

Launch identity

ORA launched with a minimal EV-focused identity using a clean wordmark and simple emblem styling. The design avoided heavy chrome-like heritage cues and instead favored a digital, approachable look suitable for compact electric cars.

Reason for redesign: The new identity was created to distinguish Great Wall Motor's electric passenger-car brand from its existing SUV and pickup businesses.

2020s

GWM ORA global presentation

In export markets, the ORA name has often been presented alongside the GWM parent brand. This lockup emphasizes the ORA wordmark while adding corporate recognition from Great Wall Motor.

Reason for redesign: The global presentation helped connect ORA's EV identity with Great Wall Motor's broader international brand structure.

What to preserve in production

Shape, color, and type cues that keep ORA recognizable at app scale.

Composition

The ORA identity is built around a simple wordmark and compact emblem treatments, giving it a clean and easily scalable form for vehicle badging, digital screens and retail signage.

Symbol

The name's association with Open, Reliable and Alternative supports an EV identity centered on accessibility, trust and a different approach to urban mobility.

Lettering

ORA uses a short, geometric wordmark that benefits from the brand name's three-letter structure. The typography is direct and legible, which helps the mark work clearly in small digital formats and on vehicle surfaces.

Color

Black is the most dependable reference color for the ORA wordmark and corporate presentation. It gives the playful EV brand a more grounded and premium visual base when paired with brighter campaign or model colors.

Shape

The brand's visual language favors rounded, compact and simplified forms, aligning with ORA's small EV proportions and friendly product design.

Heritage

ORA does not rely on long-established automotive heraldry. Its identity reflects Great Wall Motor's modern EV strategy and the creation of a separate marque for electric passenger cars.

Market context

ORA represents a wave of Chinese EV sub-brands created to compete in both domestic and international electric-car markets. Its Cat model naming and approachable styling made it distinct from more conventional Great Wall Motor products.

Design logic

The design philosophy is modern, minimal and lifestyle-oriented, using a simple mark to support an electric brand that emphasizes approachability and alternative mobility.

Where teams place it

Common product surfaces where ORA assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and buyers

ORA branding appears on vehicle exteriors, wheel centers, steering wheels and model identification areas, usually in a compact monochrome treatment.

Dealer and importer websites

Dealers and importers

Regional GWM ORA sites use the logo in navigation, model pages, configurators and electric-vehicle retail content.

EV charging and connected services

Owners and product teams

The ORA mark can appear in app interfaces, ownership tools and EV service touchpoints where clear recognition at small sizes is important.

Showroom signage

Retail networks

The logo is used in sales environments to separate ORA electric models from other Great Wall Motor brands and nameplates.

Common questions about the ORA logo

Format, usage, attribution, and history notes for the ORA logo.

What does the ORA logo mean?

The ORA logo represents Great Wall Motor's dedicated electric vehicle brand. The ORA name is commonly associated with Open, Reliable and Alternative, which matches the brand's positioning around accessible electric mobility. Its simple wordmark and compact emblem style avoid traditional automotive heraldry in favor of a cleaner EV-era identity.

What does the current ORA logo look like?

The current ORA identity is generally presented as a clean, modern wordmark, often in black or a single-color application. In some international contexts it appears with the GWM name to clarify the connection with Great Wall Motor. The short three-letter name makes the logo highly legible on cars, websites and small digital interfaces.

Has the ORA logo changed since the brand launched?

ORA was launched in 2018, so its logo history is shorter than that of older automotive brands. The main branding shift has been the greater use of GWM ORA in export markets, which pairs the ORA identity with Great Wall Motor's corporate name. This reflects international brand architecture more than a complete visual reinvention.

How should product teams use the ORA logo in digital products?

Product teams should use a clear, high-contrast ORA logo asset and preserve the proportions of the original mark. Monochrome use is common and works well in navigation, model listings and EV comparison interfaces. Motomarks can help deliver consistent PNG, WebP or API-based assets, but implementation should still respect ORA's official identity.

Where should teams check official ORA logo and trademark guidance?

Teams should verify usage requirements with Great Wall Motor or the relevant regional GWM ORA website before publishing the logo in commercial products. ORA is a manufacturer brand and its name and marks are trademarks of its owner. Do not assume permission from asset availability alone, especially for advertising, merchandising or endorsement-like placements.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

212 logo212Beijing Automobile Works Co., Ltd.Aion logoAionGAC Aion New Energy Automobile Co., Ltd.AITO logoAITOSeres Group Co., Ltd.Aiways logoAiwaysAiways Automobile Co., Ltd.ARCFOX logoARCFOXBeijing Electric Vehicle Co., Ltd.Avatr logoAvatrAvatr Technology (Chongqing) Co., Ltd.
Browse the logo library →API docsPricing