Voyah Logo

Voyah Automobile Technology Co., Ltd.

The Voyah emblem uses a poised, wing-like form to express upward movement, premium confidence, and new-energy mobility. Its restrained black identity and uppercase wordmark give the Dongfeng-backed marque a refined, technology-focused visual character.

Official website

No public logo assets are ready for this brand yet.

Implementation

Use the Voyah logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/voyah?token=YOUR_API_KEY"3  alt="Voyah logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/voyah
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Voyah.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Voyah is the premium new-energy vehicle brand of Dongfeng Motor Corporation, publicly launched in 2020 after Dongfeng began developing the project in 2018. The brand is known in China as Lantu, written 岚图, and was created to move Dongfeng into higher-end electric and plug-in hybrid vehicles.

Its emblem has been presented from launch as a wing-like, upward form, commonly associated with flight, ambition, and the Chinese mythical Kunpeng bird. The visual identity pairs this symbol with a clean uppercase VOYAH wordmark, giving the young brand a premium, technology-led appearance.

First color in the reference palette

Motomarks records #000000 as the primary Voyah reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Voyah logo in use today.

Origins

Dongfeng Motor Corporation began developing its high-end new-energy vehicle project in 2018, aiming to create a separate premium marque for electric and electrified passenger vehicles. The brand was publicly unveiled in 2020 as Voyah internationally and Lantu in China. Its headquarters and manufacturing base are in Wuhan, Hubei, where Dongfeng has long been based.

Brand Launch

Voyah entered the market with a premium positioning rather than as a simple model line within Dongfeng. The brand introduced the Voyah Free as its first production vehicle, followed by products such as the Dream MPV and the Passion sedan in selected markets. From the start, its identity emphasized electric mobility, comfort, technology, and a more refined design language than Dongfeng's mass-market offerings.

Name and Identity

The English name Voyah evokes the idea of a voyage, linking the brand to travel, progress, and exploration. The Chinese name Lantu, 岚图, is used domestically and supports a premium Chinese identity for the marque. Its wing-like logo has remained central to the brand, giving Voyah a symbol that can work on vehicle noses, steering wheels, digital interfaces, and dealer signage.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2020

Launch emblem and VOYAH wordmark

Voyah introduced a symmetrical, wing-inspired emblem above or alongside a widely spaced uppercase VOYAH wordmark. The mark uses clean lines, a central peak, and outstretched side forms to suggest flight and forward motion.

Reason for redesign: The identity was created for Dongfeng's new premium electric vehicle brand and was intended to separate Voyah from Dongfeng's established mass-market branding.

What to preserve in production

Shape, color, and type cues that keep Voyah recognizable at app scale.

Composition

The Voyah logo is built around a balanced horizontal emblem with a central upward point and two extended wing-like sections. Its symmetry makes it suitable for vehicle badges and digital lockups, while the simple outline helps it remain legible at small sizes.

Symbol

The emblem is widely associated with wings and upward flight, reflecting progress, freedom, and aspiration. References to the Kunpeng, a mythological Chinese bird, connect the form to ambition and large-scale movement rather than purely mechanical speed.

Lettering

The VOYAH wordmark uses uppercase Latin letters with generous spacing and a clean geometric feel. This restrained typography supports the brand's premium electric positioning and avoids decorative details that would compete with the emblem.

Color

Voyah most often uses black, white, and metallic finishes for its brand mark. Black gives the identity a premium, formal presence, while chrome or bright finishes on vehicles allow the wing emblem to read clearly against painted bodywork.

Shape

The logo's shape is aerodynamic and horizontal, with a central vertical emphasis that creates a sense of lift. The wing structure gives the badge a recognizable silhouette without relying on a circular shield or traditional automotive crest.

Heritage

Because Voyah is a young brand, its logo heritage is tied less to decades of redesigns and more to Dongfeng's strategic move into premium new-energy vehicles. The identity was designed to signal a new chapter within a long-established Chinese automotive group.

Market context

The wing and Kunpeng associations give the logo a Chinese cultural reference while remaining understandable in export markets as a symbol of motion and freedom. This dual reading supports Voyah's domestic identity and its international ambitions.

Design logic

Voyah's design philosophy favors clean technology, calm premium cues, and aspirational movement. The logo reflects that approach through a simple emblem, limited color use, and a wordmark that feels modern rather than ornamental.

Where teams place it

Common product surfaces where Voyah assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and prospective buyers

The wing-like emblem appears on vehicle front ends, steering wheels, wheels, and rear badging, often in metallic or high-contrast finishes.

Dealer and showroom identity

Dealers and retail customers

Voyah's emblem and wordmark are used on showroom signage, sales materials, configurators, and point-of-sale environments to distinguish the premium Dongfeng marque.

Digital product interfaces

Product teams and developers

The simplified emblem and uppercase wordmark can be used in app icons, vehicle connectivity experiences, media galleries, and marketplace listings when official assets and trademark rules are followed.

Answers before you ship

Format, usage, attribution, and history notes for the Voyah logo.

Browse the logo library →API docsPricing