Voyah Logo

Voyah Automobile Technology Co., Ltd.

The Voyah emblem uses a poised, wing-like form to express upward movement, premium confidence, and new-energy mobility. Its restrained black identity and uppercase wordmark give the Dongfeng-backed marque a refined, technology-focused visual character.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/voyah.

Logo
Voyah logo
Founded
2020
Country
China
Company
Voyah Automobile Technology Co., Ltd.
Headquarters
Wuhan, Hubei, China
Parent
Dongfeng Motor Corporation
Official website

Updated Aug 6, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
Voyah full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Voyah asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Voyah logo in an app

Add the published Voyah logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/voyah. That slug stays stable as Motomarks updates the published Voyah assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Voyah logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/voyah?token=YOUR_API_KEY"3  alt="Voyah logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/voyah
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Voyah.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Voyah is the premium new-energy vehicle brand of Dongfeng Motor Corporation, publicly launched in 2020 after Dongfeng began developing the project in 2018. The brand is known in China as Lantu, written 岚图, and was created to move Dongfeng into higher-end electric and plug-in hybrid vehicles.

Its emblem has been presented from launch as a wing-like, upward form, commonly associated with flight, ambition, and the Chinese mythical Kunpeng bird. The visual identity pairs this symbol with a clean uppercase VOYAH wordmark, giving the young brand a premium, technology-led appearance.

First color in the reference palette

Motomarks records #000000 as the primary Voyah reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Voyah logo in use today.

Origins

Dongfeng Motor Corporation began developing its high-end new-energy vehicle project in 2018, aiming to create a separate premium marque for electric and electrified passenger vehicles. The brand was publicly unveiled in 2020 as Voyah internationally and Lantu in China. Its headquarters and manufacturing base are in Wuhan, Hubei, where Dongfeng has long been based.

Brand Launch

Voyah entered the market with a premium positioning rather than as a simple model line within Dongfeng. The brand introduced the Voyah Free as its first production vehicle, followed by products such as the Dream MPV and the Passion sedan in selected markets. From the start, its identity emphasized electric mobility, comfort, technology, and a more refined design language than Dongfeng's mass-market offerings.

Name and Identity

The English name Voyah evokes the idea of a voyage, linking the brand to travel, progress, and exploration. The Chinese name Lantu, 岚图, is used domestically and supports a premium Chinese identity for the marque. Its wing-like logo has remained central to the brand, giving Voyah a symbol that can work on vehicle noses, steering wheels, digital interfaces, and dealer signage.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2020

Launch emblem and VOYAH wordmark

Voyah introduced a symmetrical, wing-inspired emblem above or alongside a widely spaced uppercase VOYAH wordmark. The mark uses clean lines, a central peak, and outstretched side forms to suggest flight and forward motion.

Reason for redesign: The identity was created for Dongfeng's new premium electric vehicle brand and was intended to separate Voyah from Dongfeng's established mass-market branding.

What to preserve in production

Shape, color, and type cues that keep Voyah recognizable at app scale.

Composition

The Voyah logo is built around a balanced horizontal emblem with a central upward point and two extended wing-like sections. Its symmetry makes it suitable for vehicle badges and digital lockups, while the simple outline helps it remain legible at small sizes.

Symbol

The emblem is widely associated with wings and upward flight, reflecting progress, freedom, and aspiration. References to the Kunpeng, a mythological Chinese bird, connect the form to ambition and large-scale movement rather than purely mechanical speed.

Lettering

The VOYAH wordmark uses uppercase Latin letters with generous spacing and a clean geometric feel. This restrained typography supports the brand's premium electric positioning and avoids decorative details that would compete with the emblem.

Color

Voyah most often uses black, white, and metallic finishes for its brand mark. Black gives the identity a premium, formal presence, while chrome or bright finishes on vehicles allow the wing emblem to read clearly against painted bodywork.

Shape

The logo's shape is aerodynamic and horizontal, with a central vertical emphasis that creates a sense of lift. The wing structure gives the badge a recognizable silhouette without relying on a circular shield or traditional automotive crest.

Heritage

Because Voyah is a young brand, its logo heritage is tied less to decades of redesigns and more to Dongfeng's strategic move into premium new-energy vehicles. The identity was designed to signal a new chapter within a long-established Chinese automotive group.

Market context

The wing and Kunpeng associations give the logo a Chinese cultural reference while remaining understandable in export markets as a symbol of motion and freedom. This dual reading supports Voyah's domestic identity and its international ambitions.

Design logic

Voyah's design philosophy favors clean technology, calm premium cues, and aspirational movement. The logo reflects that approach through a simple emblem, limited color use, and a wordmark that feels modern rather than ornamental.

Where teams place it

Common product surfaces where Voyah assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and prospective buyers

The wing-like emblem appears on vehicle front ends, steering wheels, wheels, and rear badging, often in metallic or high-contrast finishes.

Dealer and showroom identity

Dealers and retail customers

Voyah's emblem and wordmark are used on showroom signage, sales materials, configurators, and point-of-sale environments to distinguish the premium Dongfeng marque.

Digital product interfaces

Product teams and developers

The simplified emblem and uppercase wordmark can be used in app icons, vehicle connectivity experiences, media galleries, and marketplace listings when official assets and trademark rules are followed.

Common questions about the Voyah logo

Format, usage, attribution, and history notes for the Voyah logo.

What does the Voyah logo mean?

The Voyah logo is a wing-like emblem associated with upward flight, progress, and premium mobility. It is often linked with the Kunpeng, a large bird from Chinese mythology, which supports the brand's themes of ambition and expansive travel. The symbol also works internationally as a simple sign of motion and aspiration.

What does the current Voyah logo look like?

The current Voyah logo combines a symmetrical wing-shaped emblem with a clean uppercase VOYAH wordmark. The emblem has a central upward peak and extended side forms, giving it a balanced horizontal silhouette. In most brand and vehicle applications it appears in black, white, chrome, or other high-contrast finishes.

When was the Voyah logo introduced?

Voyah introduced its current brand identity when Dongfeng publicly launched the premium new-energy brand in 2020. The logo was created for the new marque rather than inherited from Dongfeng's older passenger car branding. No widely documented major redesign has replaced the launch emblem since the brand's introduction.

Who owns the Voyah brand and logo?

Voyah is owned by Dongfeng Motor Corporation through Voyah Automobile Technology Co., Ltd. The brand is marketed as Voyah internationally and Lantu in China. Its trademarks, logo, and related identity assets are part of Dongfeng's premium new-energy vehicle business.

Can I use the Voyah logo in a digital product?

Digital teams should use an official Voyah logo asset where possible and check the manufacturer's trademark or brand guidance before publication. The logo should not be redrawn, recolored, distorted, or used in a way that suggests endorsement. Motomarks can help with consistent asset delivery and integration workflows when rights and source assets are already confirmed.

What colors are used in the Voyah logo?

Voyah commonly presents its logo in black, white, and metallic vehicle finishes. Black is the safest primary reference for a monochrome digital logo because it matches the restrained premium identity used in many official-style applications. Vehicle badges may appear in chrome or bright metal depending on trim and placement.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

212 logo212Beijing Automobile Works Co., Ltd.Aion logoAionGAC Aion New Energy Automobile Co., Ltd.AITO logoAITOSeres Group Co., Ltd.Aiways logoAiwaysAiways Automobile Co., Ltd.ARCFOX logoARCFOXBeijing Electric Vehicle Co., Ltd.Avatr logoAvatrAvatr Technology (Chongqing) Co., Ltd.
Browse the logo library →API docsPricing