WEY Logo

Great Wall Motor Company Limited

The WEY emblem presents a tall, architectural badge that reflects Great Wall Motor's premium ambitions and the brand's Baoding roots. Its restrained black and metallic visual language gives the marque a precise, modern, and upscale character.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
WEY full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right WEY asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the WEY logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/wey?token=YOUR_API_KEY"3  alt="WEY logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/wey
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about WEY.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

WEY was launched by Great Wall Motor in 2016 as a premium SUV marque named after Great Wall chairman Wei Jianjun, whose family name is commonly rendered as Wey in the brand's English identity.

Its logo has used a tall, narrow vertical emblem with the WEY wordmark integrated into a metallic badge, giving the brand a formal and architectural visual character. The upright mark is commonly associated with Baoding, Great Wall Motor's home city, and was created to signal a Chinese premium identity rather than imitate established European luxury crests. As the brand expanded into electrified models and overseas markets, the core black, silver, and chrome-like identity has remained consistent.

First color in the reference palette

Motomarks records #000000 as the primary WEY reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the WEY logo in use today.

Origins

WEY was introduced by Great Wall Motor in 2016 as a premium Chinese SUV brand. The marque was named after Wei Jianjun, the chairman of Great Wall Motor, linking the brand directly to the company's founder-led identity and long base in Baoding, Hebei. Its first production models, including the VV7 and VV5, positioned WEY above Great Wall's mainstream Haval SUV range.

Premium SUV positioning

From launch, WEY focused on higher specification SUVs with more expressive styling, stronger cabin technology, and a more upmarket brand presentation than Great Wall's volume models. The brand's visual identity, including its tall badge and restrained black and metallic color scheme, was designed to support that premium positioning.

Electrified expansion

In the 2020s, WEY became increasingly associated with Great Wall Motor's new-energy strategy, particularly plug-in hybrid models and intelligent vehicle technology. Models such as the Coffee series in China and the European-market Coffee 01 helped present WEY as a technology-led premium alternative within Great Wall Motor's portfolio.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2016

Launch emblem

WEY launched with a slim vertical badge and a compact uppercase wordmark treatment. The emblem used a metallic, chrome-like finish on vehicles, often set against black or dark grille surfaces to create a premium contrast.

Reason for redesign: The identity was created for the launch of Great Wall Motor's new premium SUV brand and to distinguish WEY from Haval and other Great Wall nameplates.

2020

Simplified digital usage

As WEY expanded its digital marketing and new-energy vehicle communication, the logo was commonly presented in flatter black or white treatments for websites, apps, and promotional materials while retaining the same tall badge concept.

Reason for redesign: Flat color treatments improved legibility and consistency across digital interfaces, vehicle configurators, and international marketing applications.

What to preserve in production

Shape, color, and type cues that keep WEY recognizable at app scale.

Composition

The WEY logo is built around a tall, narrow vertical composition rather than a traditional roundel or shield. This gives the badge a strong centerline and makes it suitable for grille placement, hood badging, and vertical digital lockups.

Symbol

The vertical form suggests a monument, standard, or landmark, reinforcing the brand's premium and aspirational positioning. The name itself connects the marque to Wei Jianjun, making the logo both a product identity and a founder-linked signature.

Lettering

The wordmark uses uppercase Latin letters with a compact, geometric appearance. The letterforms are restrained and technical, matching the brand's emphasis on modern SUVs and intelligent vehicle technology.

Color

WEY commonly uses black, white, silver, and chrome-like metallic finishes. Black supports a premium and formal tone, while silver and chrome are used on physical vehicle badges to communicate precision and upscale detailing.

Shape

The emblem's slim vertical shape is the most distinctive feature. It contrasts with wider automotive badges and helps the mark stand out on grille centers, steering wheels, and digital brand headers.

Heritage

WEY's identity is closely tied to Great Wall Motor's home city of Baoding and to company chairman Wei Jianjun. That connection gives the brand a more personal origin story than many sub-brands created only around product categories.

Market context

WEY was launched during a period when Chinese automakers were pushing beyond value-focused positioning into premium and technology-led segments. Its logo reflects that shift by using a confident, founder-associated identity for a domestic luxury SUV brand.

Design logic

The design favors verticality, restraint, and metallic precision over ornamental luxury cues. It presents WEY as a modern premium marque with a Chinese corporate origin and a technology-forward product focus.

Where teams place it

Common product surfaces where WEY assets need to stay clear, consistent, and fast.

Vehicle grille and hood badging

Vehicle designers and brand teams

The vertical WEY emblem is applied prominently at the front of vehicles, where its narrow proportions create a strong central focus on the grille or nose.

Dealer websites

Dealers

WEY dealer and market websites typically use flat black, white, or metallic-style logo treatments to identify model pages, configurators, and showroom content.

Infotainment and owner interfaces

Product and UX teams

Simplified logo treatments support startup screens, connected services, mobile apps, and owner-facing digital touchpoints where the full metallic badge may not be practical.

International market communications

Marketing teams

In export markets, WEY branding is used to identify Great Wall Motor's premium electrified SUV offering and separate it from other GWM brands.

Answers before you ship

Format, usage, attribution, and history notes for the WEY logo.

Browse the logo library →API docsPricing