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Brand Name
WEY
Company Name
WEY (brand of Great Wall Motor Company Limited)
Get brand details
GET https://api.motomarks.io/brands/weyWhat does the WEY logo mean?
WEY is a premium SUV-focused marque launched by Great Wall Motor in 2016 and named after GWM chairman Wei Jianjun; the brand name stylizes his surname as 'WEY' (pronounced like 'way').
The brand identity centers on a shield-shaped emblem rendered in metallic/golden tones to convey premium positioning, safety and authority, and the logo has been used consistently to emphasize a luxury SUV image distinct from GWM's mainstream marques. The visual branding has favored a clean, emblematic shield with minimal text treatments and metallic finishes across vehicle badging and marketing to reinforce a premium aspirational look.
What color is the WEY logo?
The primary color of the WEY logo is #0A2240. This color is used across the brand's official logo, emblem, and wordmark assets.