Trumpchi Logo & Brand Assets

Guangzhou Automobile Group Motor Co., Ltd.

The Trumpchi emblem carries GAC Motor's polished, rounded marque identity, pairing a metallic vehicle badge with a direct, contemporary wordmark. Its visual character reflects the brand's rise from a domestic Chinese passenger-car line into a broader portfolio of sedans, SUVs, MPVs, hybrids, and electrified models.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/trumpchi.

Logo
Trumpchi logo
Founded
2010
Country
China
Company
Guangzhou Automobile Group Motor Co., Ltd.
Headquarters
Guangzhou, Guangdong, China
Parent
Guangzhou Automobile Group Co., Ltd.
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
Trumpchi full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Trumpchi asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Trumpchi logo in an app

Add the published Trumpchi logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/trumpchi. That slug stays stable as Motomarks updates the published Trumpchi assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Trumpchi logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/trumpchi?token=YOUR_API_KEY"3  alt="Trumpchi logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/trumpchi
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Trumpchi.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Trumpchi is the passenger vehicle marque of GAC Motor, a subsidiary of Guangzhou Automobile Group, and was launched with the Trumpchi GA5 sedan in 2010. The brand has used GAC Motor's stylized chrome emblem on vehicles, a rounded, three-dimensional badge that visually centers the marque within GAC's broader automotive identity.

In Chinese, the brand is known as Chuanqi, written as 传祺, while the international name Trumpchi has been used for export-facing identity and model communications. Its branding has generally emphasized a clean metallic vehicle emblem, modern sans-serif wordmarks, and GAC's corporate red in communications rather than frequent public logo changes.

First color in the reference palette

Motomarks records #E60012 as the primary Trumpchi reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Trumpchi logo in use today.

Origins

GAC Motor was established as the self-owned passenger vehicle arm of Guangzhou Automobile Group. The Trumpchi marque was introduced to the market in 2010 with the GA5 sedan, marking GAC's move to build and sell vehicles under its own brand rather than only through joint ventures.

Expansion of the Trumpchi line

After its early sedan models, Trumpchi expanded into SUVs and MPVs, including nameplates such as GS and M series vehicles. The brand became closely associated with GAC Motor's domestic passenger-car growth and later added hybrid and new-energy variants as China's vehicle market shifted toward electrification.

International identity

Trumpchi has been presented internationally through the GAC Motor name, especially in export markets and global motor shows. This approach ties the Trumpchi product identity to the broader GAC Motor corporate mark and helps create a consistent global-facing brand system.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2010

Trumpchi launch identity

The launch-era identity connected the new Trumpchi marque with GAC Motor's rounded, metallic vehicle emblem and a straightforward wordmark. The badge was designed to work on grilles, steering wheels, wheels, dealer signage, and printed materials.

Reason for redesign: The identity supported GAC's move into self-owned passenger vehicles and gave the new marque a distinct presence within the group's portfolio.

2010s

Modern GAC Motor brand presentation

As Trumpchi products expanded, the visual system increasingly paired the vehicle emblem with cleaner GAC Motor and Trumpchi wordmarks across digital, exhibition, and dealer environments. The core metallic badge remained consistent on vehicles.

Reason for redesign: The broader presentation supported international communication, a larger model range, and more consistent dealer and digital branding.

What to preserve in production

Shape, color, and type cues that keep Trumpchi recognizable at app scale.

Composition

Trumpchi vehicles typically use GAC Motor's centered, chrome-finished emblem, supported by simple wordmark typography in communications. The composition is compact and symmetrical, making it suitable for grille placement and small-format use.

Symbol

The emblem functions as a group-linked identity mark for GAC Motor's self-owned passenger vehicles. Its polished metallic finish communicates manufacturing quality, modern engineering, and a premium-leaning mass-market position.

Lettering

Trumpchi and GAC Motor wordmarks use clean, modern sans-serif lettering. The typography is functional and international in tone, designed for vehicle badging, dealer signage, websites, and export-facing materials.

Color

The vehicle emblem is usually rendered in silver or chrome, while corporate communications commonly use GAC red with black, white, and gray. Red gives the identity visibility and a clear link to the parent group's Chinese corporate branding.

Shape

The badge relies on a rounded, contained shape rather than an open symbol. This gives it a strong application footprint on vehicle grilles and steering wheels, where recognition must work at distance and in three-dimensional form.

Heritage

Trumpchi's identity is comparatively recent, dating to GAC Motor's 2010 passenger-car launch period. Its heritage is tied to Guangzhou Automobile Group's transition from joint-venture manufacturing strength to an independently branded vehicle lineup.

Market context

The Chinese name Chuanqi, written as 传祺, carries meanings associated with legend and auspiciousness. The brand's identity reflects the growth of Chinese domestic automakers during the 2010s and their increasing move into global markets.

Design logic

The design philosophy is corporate, precise, and vehicle-first. Rather than using ornate heritage symbolism, the marque emphasizes a clean emblem, metallic finishes, and a disciplined brand system that can scale across sedans, SUVs, MPVs, and electrified vehicles.

Where teams place it

Common product surfaces where Trumpchi assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and shoppers

The emblem appears on grilles, tailgates, steering wheels, wheel centers, and model-related exterior trim.

Dealer websites

Dealers

Dealers use the Trumpchi and GAC Motor identity to label model pages, promotions, inventory listings, and aftersales information.

Auto show displays

Media and event visitors

The brand identity is used on stand signage, press materials, model plinths, and launch presentations for new vehicles.

Digital product interfaces

Product teams

Automotive marketplaces, configurators, insurance tools, and fleet platforms use the logo to identify Trumpchi vehicles in brand lists and model records.

Common questions about the Trumpchi logo

Format, usage, attribution, and history notes for the Trumpchi logo.

What does the Trumpchi logo mean?

The Trumpchi vehicle emblem is tied to GAC Motor's corporate identity and represents the group's self-owned passenger vehicle brand. Its rounded metallic badge is designed to communicate modern engineering, manufacturing confidence, and a cohesive link to Guangzhou Automobile Group rather than a long historic coat-of-arms tradition.

What does the current Trumpchi logo look like?

Current Trumpchi vehicles generally display GAC Motor's polished chrome emblem, often paired with Trumpchi or GAC Motor wordmarks in sales and digital communications. The badge is compact, rounded, and three-dimensional on cars, while marketing applications usually use flatter red, black, white, or silver brand treatments.

When did the Trumpchi logo first appear?

The Trumpchi brand appeared with GAC Motor's first Trumpchi model, the GA5 sedan, launched in 2010. Its identity was created for GAC's move into self-owned passenger cars, so the logo history is closely connected to GAC Motor's growth rather than a century-old standalone marque lineage.

How should product teams use the Trumpchi logo in apps or websites?

Product teams should use a clean, current Trumpchi or GAC Motor brand asset that remains legible at small sizes and does not alter the emblem's proportions, colors, or spacing. For developer integration, Motomarks can provide normalized automotive logo assets, but teams should still validate trademark requirements for their use case.

Is the Trumpchi logo the same as the GAC Motor logo?

Trumpchi is a brand operated by GAC Motor, so the visual identity is often presented with GAC Motor's emblem and corporate branding, especially outside China. In practical automotive databases, Trumpchi may appear as GAC Trumpchi, GAC Motor Trumpchi, or under the broader GAC Motor manufacturer identity.

Where can teams find official Trumpchi trademark guidance?

Teams should check GAC Motor or Guangzhou Automobile Group's official communications, legal notices, and brand contact channels for trademark and logo-use guidance. The Trumpchi logo is a protected automotive brand mark, so downloading an image or displaying it in a product does not automatically grant permission for commercial use.

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