Ranz Logo

FAW Toyota Motor Co., Ltd.

The Ranz emblem represents FAW Toyota's China-focused electric vehicle identity, using a clean modern mark to separate the local marque from Toyota's global badge. Its visual character reflects the early wave of joint-venture EV branding in China, with a technical and future-oriented impression.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/ranz.

Founded: 2013
Country: China
Company: FAW Toyota Motor Co., Ltd.
Headquarters: Tianjin, China
Parent: FAW Toyota Motor Co., Ltd.

Updated Jun 29, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.

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Size

Format

Aspect

Logo URL

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Ranz asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Ranz logo in an app

Add the published Ranz logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

1
Copy the CDN URL
Start from https://motomarks.io/img/ranz. That slug stays stable as Motomarks updates the published Ranz assets.
2
Choose type, size, and format
Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.
3
Add a publishable API key
Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.
4
Drop the URL into your UI
Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Ranz logo".

Use it in any stack

One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.

logo.html

1<img2  src="https://motomarks.io/img/ranz?token=YOUR_API_KEY"3  alt="Ranz logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/ranz
Authorization: Bearer YOUR_SECRET_KEY

Read the API docs

Reference

More about Ranz.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Ranz, known in Chinese as Lang Shi, was introduced in 2013 as a China-market new-energy vehicle brand created by FAW Toyota.

Public information about its logo history is limited, but the identity was presented with a modern blue emblem and wordmark to distinguish it from Toyota's global badge while still connecting it to the joint venture's technology base. The Ranz mark appeared mainly in launch materials and concept-car presentations, especially around the Ranz EV shown at the 2013 Shanghai Auto Show. Its branding reflected the early 2010s push by foreign-Chinese joint ventures to create local electric-vehicle marques for China.

How the mark got here

The identity shifts that explain the Ranz logo in use today.

Origins

Ranz was launched in 2013 by FAW Toyota as a local Chinese new-energy vehicle brand. The name was associated with the Chinese name Lang Shi and was created during a period when joint-venture automakers in China were encouraged to develop domestic brands and electric vehicles for the local market.

Ranz EV concept

The brand became public through the Ranz EV concept displayed at the 2013 Shanghai Auto Show. The vehicle was presented as a battery-electric sedan concept linked to FAW Toyota's existing compact-car engineering base and aimed at demonstrating the joint venture's local EV capability.

Role in FAW Toyota's China strategy

Ranz functioned as a separate identity for China-market electrification rather than as a global Toyota brand. Its separate badge allowed FAW Toyota to show local compliance, product localization, and experimentation in electric mobility without replacing Toyota's established marque identity.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2013

Ranz launch identity

The Ranz launch identity used a distinct blue-toned emblem and Latin wordmark, paired with the Chinese Lang Shi name in Chinese-market communication. The mark was clean and technology-led, visually separating the marque from Toyota's oval badge.

Reason for redesign: The identity was created for the launch of FAW Toyota's domestic new-energy vehicle brand in China.

What to preserve in production

Shape, color, and type cues that keep Ranz recognizable at app scale.

Composition

The Ranz identity was built around a compact standalone emblem with a simple accompanying wordmark, giving the brand a self-contained appearance suitable for concept cars, auto-show signage, and local-market promotional material.

Symbol

Public explanations of the logo symbolism are limited. In context, the blue technical styling and separate badge positioned Ranz as an electric and locally focused marque rather than a conventional Toyota model line.

Lettering

The Ranz wordmark used clean Latin lettering, supporting an international automotive feel while remaining short and easy to pair with the Chinese Lang Shi name in domestic communication.

Color

The logo was commonly shown in blue, a color frequently associated with electric mobility, technology, and environmental positioning in automotive branding.

Shape

The emblem relied on a simple enclosed form suited to vehicle badging and auto-show display. Its compact geometry helped it function independently from the longer Ranz wordmark.

Heritage

Ranz has limited logo heritage because it was introduced as a new local brand in 2013. Its identity is historically significant as part of a wave of Chinese joint-venture sub-brands created around electrification and local production policy.

Market context

The brand reflects a specific period in China's automotive market when international joint ventures developed local names and badges to support domestic new-energy vehicle strategies.

Design logic

The design approach prioritized technical clarity and local-brand separation, presenting Ranz as a modern EV marque while retaining an indirect connection to FAW Toyota's engineering and manufacturing background.

Where teams place it

Common product surfaces where Ranz assets need to stay clear, consistent, and fast.

Auto-show displays

Auto-show visitors and automotive media

The Ranz logo was used on concept-vehicle presentations and related display material for the Ranz EV launch.

Vehicle badging

Consumers and dealers

The emblem was intended to identify Ranz-branded vehicles separately from Toyota-badged products in the China market.

Automotive databases

Product teams and data providers

The brand name and logo are used in manufacturer reference systems to identify the FAW Toyota local EV sub-brand.

Common questions about the Ranz logo

Format, usage, attribution, and history notes for the Ranz logo.

What does the Ranz logo mean?

There is no widely published official explanation of the Ranz logo's symbolism. In its launch context, the separate blue-toned emblem represented FAW Toyota's China-market electric-vehicle brand and helped distinguish Ranz from Toyota's global oval badge while signaling a technology-focused new-energy identity.

What does the current Ranz logo look like?

The Ranz identity is generally documented as a modern emblem paired with the Ranz wordmark and, in China, the Lang Shi name. The mark was most visible in 2013 launch material for the Ranz EV concept, and it was presented as a separate brand badge rather than a Toyota model logo.

When was the Ranz logo introduced?

The Ranz logo was introduced with the Ranz brand in 2013, when FAW Toyota presented the marque for China's new-energy vehicle market. Its main public exposure came through the Ranz EV concept shown at the 2013 Shanghai Auto Show.

Can product teams use the Ranz logo in digital products?

Product teams should treat the Ranz logo as a manufacturer trademark associated with FAW Toyota. For apps, databases, and vehicle-selection interfaces, use a clean, accurately labeled asset and verify usage against any available Toyota, FAW Toyota, or trademark guidance. Motomarks can help standardize delivery, but it does not grant trademark rights.

Who owns the Ranz brand?

Ranz was created by FAW Toyota Motor Co., Ltd., the joint venture between China FAW Group and Toyota Motor Corporation. It was developed as a local Chinese new-energy vehicle brand rather than as a global Toyota marque.

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.