ROX Logo

Shanghai Rox Motor Tech Co., Ltd.

The ROX emblem is a restrained uppercase wordmark that projects precision, confidence, and a technology-focused premium character. Its minimal black identity supports the brand’s positioning in electrified adventure SUVs with a clean, contemporary visual language.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
View code examples
ROX full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right ROX asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the ROX logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/rox?token=YOUR_API_KEY"3  alt="ROX logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/rox
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about ROX.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

ROX is a Chinese new energy vehicle brand associated with Rox Motor, the automotive venture founded by Roborock founder Chang Jing. The brand entered public view in the early 2020s with the ROX 01, also known in some markets through the Polestones identity.

Its current logo uses a clean uppercase wordmark, reflecting a modern technology-led positioning rather than a long heritage badge tradition. Because the brand is young, its logo history is best understood as part of its launch identity for premium electrified SUVs.

First color in the reference palette

Motomarks records #000000 as the primary ROX reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the ROX logo in use today.

Origins

Rox Motor was founded in China in 2021 by Chang Jing, who is also known as the founder of Roborock. The company was created during a period of rapid growth in China’s new energy vehicle market, with a focus on electrified SUVs that combine long-distance usability with technology-rich cabins. The ROX identity appeared as the company brought its first production vehicle, the ROX 01, to market.

ROX 01 launch identity

The ROX 01 introduced the brand’s public-facing design language. The vehicle was positioned as a premium range-extended electric SUV, and the brand identity used a minimal wordmark suited to digital interfaces, vehicle badging, charging experiences, and international marketing. In some contexts, the vehicle has also been connected with the Polestones name, creating overlap between the ROX model identity and export-market branding.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2023

ROX launch wordmark

The current ROX logo is a simple uppercase wordmark with wide, geometric letterforms. It avoids a traditional shield, animal, or mechanical emblem, instead using a direct typographic identity suitable for a young technology-oriented car brand.

Reason for redesign: The wordmark was introduced as part of the brand’s public launch and vehicle identity, aligning the marque with modern new energy vehicle branding.

What to preserve in production

Shape, color, and type cues that keep ROX recognizable at app scale.

Composition

The ROX logo is built as a compact horizontal wordmark. Its three-letter structure creates immediate readability and works well across vehicle badging, screens, mobile interfaces, and dealership signage.

Symbol

The mark does not rely on a pictorial symbol. Its meaning comes from the short name, the strong uppercase treatment, and the association with the brand’s electrified SUV products.

Lettering

The lettering is modern, geometric, and assertive. The uppercase characters give the logo a technical and premium impression, while the short word length helps it remain legible at small sizes.

Color

ROX primarily uses black in its public logo presentation, a common choice for premium automotive identities. The neutral color allows the wordmark to sit clearly on vehicle paint, digital interfaces, and monochrome brand applications.

Shape

The visual form is linear and horizontal, with no enclosing frame. This makes the logo flexible and reduces visual complexity, especially on vehicle surfaces and screens.

Heritage

ROX has a short brand history compared with legacy manufacturers, so its logo does not reference a historic family crest, city emblem, or motorsport symbol. Its identity is instead tied to China’s recent new energy vehicle movement.

Market context

The brand reflects a newer generation of Chinese automotive companies that use concise Latin-letter naming and minimal visual systems to support international recognition.

Design logic

The logo follows a digital-first philosophy: simple, scalable, monochrome-friendly, and adaptable to both automotive hardware and software environments.

Where teams place it

Common product surfaces where ROX assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and shoppers

The ROX wordmark appears as a vehicle identity mark on the brand’s SUV products and related model communications.

Official website and digital interfaces

Customers and digital product teams

The compact wordmark supports use in website headers, mobile layouts, vehicle configurators, and digital product touchpoints.

Dealer and showroom signage

Dealers and distributors

The minimal black logo can be reproduced clearly on exterior signage, interior retail displays, and sales materials.

Answers before you ship

Format, usage, attribution, and history notes for the ROX logo.

Browse the logo library →API docsPricing