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Brand Information
Brand Name
Roewe
Company Name
SAIC Motor Corporation Limited
API Usage
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GET https://api.motomarks.io/brands/roeweAbout the Roewe logo
Roewe is a Chinese automotive marque launched by SAIC Motor in 2006 to market mid- to premium-range passenger cars. The brand was created after SAIC acquired technology and engineering assets related to the Rover 75 platform; Roewe's early models (notably the Roewe 750) were directly derived from that platform. The name Roewe (Chinese: 荣威, Róngwēi) was chosen to evoke prestige and capability in place of the Rover name, which SAIC could not secure rights to. Since launch Roewe has expanded into gasoline, hybrid and electric vehicles as part of SAIC's strategy for upmarket and new-energy vehicles.