OMODA Logo

Chery Automobile Co., Ltd.

The OMODA logo uses a sharp uppercase wordmark to express the brand's modern crossover identity and technology-led character. Its minimal black treatment gives the marque a fashion-oriented, global visual presence aligned with Chery's new-generation export strategy.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/omoda.

Founded
2022
Country
China
Company
Chery Automobile Co., Ltd.
Headquarters
Wuhu, Anhui, China
Parent
Chery Automobile Co., Ltd.
Official website

Updated Jun 29, 2026

Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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OMODA full

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Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right OMODA asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the OMODA logo in an app

Add the published OMODA logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/omoda. That slug stays stable as Motomarks updates the published OMODA assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "OMODA logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/omoda?token=YOUR_API_KEY"3  alt="OMODA logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/omoda
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about OMODA.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

OMODA is a Chery Automobile brand introduced internationally in 2022 with the OMODA 5 crossover as its first global model. Its branding was created for a younger, export-focused audience and uses a clean uppercase wordmark rather than a traditional shield or pictorial emblem.

The logo has been presented mainly as a spaced, geometric sans-serif wordmark, supporting Chery's stated positioning around futuristic crossover design, technology, and fashion-led mobility. Because the brand is recent, its logo history is largely defined by the original launch identity rather than a long sequence of redesigns.

First color in the reference palette

Motomarks records #000000 as the primary OMODA reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the OMODA logo in use today.

Origins

OMODA was launched by Chery Automobile as a new global brand for crossovers and new-energy vehicles. The brand appeared publicly with the OMODA 5, a compact crossover developed for international markets and younger buyers. Its identity was built around a futuristic, fashion-influenced positioning rather than Chery's established corporate badge.

Global Expansion

After its launch, OMODA was rolled out across multiple export markets under Chery's international strategy. In several regions it has been marketed alongside JAECOO, another Chery brand, while retaining its own OMODA wordmark and product positioning. The branding emphasizes urban mobility, digital technology, and crossover styling.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2022

Launch wordmark

OMODA's launch identity used an all-capital wordmark with clean geometric letterforms and wide spacing. The mark is typically applied in black, white, or metallic finishes depending on vehicle badging, marketing, and digital placement.

Reason for redesign: The identity was created for the launch of OMODA as a separate Chery-owned global brand with a distinct, youth-oriented market position.

What to preserve in production

Shape, color, and type cues that keep OMODA recognizable at app scale.

Composition

The OMODA logo is a horizontal wordmark, giving the brand a direct and minimal identity suitable for vehicle badging, dealer signage, and digital interfaces. Its balanced letter spacing helps it read as a premium technology marque rather than a conventional mass-market nameplate.

Symbol

The logo does not rely on an animal, crest, or abstract icon. Its meaning comes from the brand name and its modern presentation, supporting OMODA's positioning around crossover vehicles, digital lifestyles, and future-facing mobility.

Lettering

The typography is uppercase, geometric, and highly simplified. The clean strokes and open spacing create a contemporary appearance that aligns with fashion and consumer-technology branding more than traditional automotive heraldry.

Color

Black is the most consistent core reference color for the OMODA identity, especially in digital wordmark use. White and metallic finishes are also common in practical applications where contrast or vehicle trim materials require them.

Shape

The logo's shape is a long rectangular wordmark. This format works well across tailgate badges, grille elements, website headers, and advertising layouts without requiring a separate emblem.

Heritage

OMODA has a short heritage compared with older automotive marques, so its identity is tied to Chery's recent global expansion rather than historic motorsport, founder crests, or national heraldic symbols.

Market context

OMODA represents a newer wave of Chinese automotive brands created specifically for global export markets. Its visual identity reflects the tendency of recent EV and crossover brands to use clean, technology-oriented wordmarks.

Design logic

The design philosophy is minimal, digital-first, and internationally legible. It avoids decorative detail so the brand can appear consistent across vehicles, apps, web platforms, showrooms, and market-specific communications.

Where teams place it

Common product surfaces where OMODA assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and prospective buyers

The OMODA wordmark is used on vehicle exteriors, including rear badging and model presentation, where its wide uppercase form remains legible at a distance.

Dealer websites

Dealers

Dealers use the OMODA logo to identify brand pages, vehicle inventory, finance offers, and showroom materials for Chery's OMODA range.

Digital product interfaces

Product teams

The simple wordmark can be displayed in navigation bars, vehicle selectors, configurators, and ownership apps with minimal scaling issues.

Marketing and launch events

Marketing teams

OMODA branding appears in vehicle launches, international motor shows, market-entry campaigns, and social media content focused on crossover design and technology.

Common questions about the OMODA logo

Format, usage, attribution, and history notes for the OMODA logo.

What does the OMODA logo mean?

The OMODA logo is primarily a modern wordmark rather than a symbolic crest or pictorial emblem. Its meaning is tied to the brand's positioning as a youthful, technology-led crossover marque owned by Chery Automobile. The clean uppercase lettering supports a global, fashion-conscious identity.

What does the current OMODA logo look like?

The current OMODA logo is an all-caps wordmark with clean geometric letterforms and spaced typography. It is most often shown in black, white, or metallic finishes depending on background and vehicle application. The design is horizontal, simple, and optimized for both vehicle badging and digital use.

When was the OMODA logo introduced?

The OMODA logo was introduced with the launch of the OMODA brand and the OMODA 5 crossover in the early 2020s, with 2022 widely used as the brand launch year. Because OMODA is a recent Chery brand, its public logo history is centered on this original launch wordmark.

Can the OMODA logo be used in apps or vehicle comparison tools?

Product teams can display the OMODA logo in vehicle databases, comparison interfaces, and inventory tools when they have the appropriate rights and follow brand presentation rules. For asset delivery or developer integration, services such as Motomarks can help standardize sizing and formats, but trademark permission should be checked separately.

What official guidance applies to using the OMODA logo?

Teams should check OMODA, Chery Automobile, or the relevant national distributor for current brand and trademark guidance before publishing the logo. The mark should not be redrawn, distorted, recolored outside approved usage, or presented in a way that implies endorsement without authorization.

More logos from China

Nearby manufacturer pages in the Motomarks index, useful when a product needs more than one mark.

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