OMODA Logo

Chery Automobile Co., Ltd.

The OMODA logo uses a sharp uppercase wordmark to express the brand's modern crossover identity and technology-led character. Its minimal black treatment gives the marque a fashion-oriented, global visual presence aligned with Chery's new-generation export strategy.

Official website
Live logo URL
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OMODA full

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Choose the right OMODA asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the OMODA logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/omoda?token=YOUR_API_KEY"3  alt="OMODA logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/omoda
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about OMODA.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

OMODA is a Chery Automobile brand introduced internationally in 2022 with the OMODA 5 crossover as its first global model. Its branding was created for a younger, export-focused audience and uses a clean uppercase wordmark rather than a traditional shield or pictorial emblem.

The logo has been presented mainly as a spaced, geometric sans-serif wordmark, supporting Chery's stated positioning around futuristic crossover design, technology, and fashion-led mobility. Because the brand is recent, its logo history is largely defined by the original launch identity rather than a long sequence of redesigns.

First color in the reference palette

Motomarks records #000000 as the primary OMODA reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the OMODA logo in use today.

Origins

OMODA was launched by Chery Automobile as a new global brand for crossovers and new-energy vehicles. The brand appeared publicly with the OMODA 5, a compact crossover developed for international markets and younger buyers. Its identity was built around a futuristic, fashion-influenced positioning rather than Chery's established corporate badge.

Global Expansion

After its launch, OMODA was rolled out across multiple export markets under Chery's international strategy. In several regions it has been marketed alongside JAECOO, another Chery brand, while retaining its own OMODA wordmark and product positioning. The branding emphasizes urban mobility, digital technology, and crossover styling.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2022

Launch wordmark

OMODA's launch identity used an all-capital wordmark with clean geometric letterforms and wide spacing. The mark is typically applied in black, white, or metallic finishes depending on vehicle badging, marketing, and digital placement.

Reason for redesign: The identity was created for the launch of OMODA as a separate Chery-owned global brand with a distinct, youth-oriented market position.

What to preserve in production

Shape, color, and type cues that keep OMODA recognizable at app scale.

Composition

The OMODA logo is a horizontal wordmark, giving the brand a direct and minimal identity suitable for vehicle badging, dealer signage, and digital interfaces. Its balanced letter spacing helps it read as a premium technology marque rather than a conventional mass-market nameplate.

Symbol

The logo does not rely on an animal, crest, or abstract icon. Its meaning comes from the brand name and its modern presentation, supporting OMODA's positioning around crossover vehicles, digital lifestyles, and future-facing mobility.

Lettering

The typography is uppercase, geometric, and highly simplified. The clean strokes and open spacing create a contemporary appearance that aligns with fashion and consumer-technology branding more than traditional automotive heraldry.

Color

Black is the most consistent core reference color for the OMODA identity, especially in digital wordmark use. White and metallic finishes are also common in practical applications where contrast or vehicle trim materials require them.

Shape

The logo's shape is a long rectangular wordmark. This format works well across tailgate badges, grille elements, website headers, and advertising layouts without requiring a separate emblem.

Heritage

OMODA has a short heritage compared with older automotive marques, so its identity is tied to Chery's recent global expansion rather than historic motorsport, founder crests, or national heraldic symbols.

Market context

OMODA represents a newer wave of Chinese automotive brands created specifically for global export markets. Its visual identity reflects the tendency of recent EV and crossover brands to use clean, technology-oriented wordmarks.

Design logic

The design philosophy is minimal, digital-first, and internationally legible. It avoids decorative detail so the brand can appear consistent across vehicles, apps, web platforms, showrooms, and market-specific communications.

Where teams place it

Common product surfaces where OMODA assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and prospective buyers

The OMODA wordmark is used on vehicle exteriors, including rear badging and model presentation, where its wide uppercase form remains legible at a distance.

Dealer websites

Dealers

Dealers use the OMODA logo to identify brand pages, vehicle inventory, finance offers, and showroom materials for Chery's OMODA range.

Digital product interfaces

Product teams

The simple wordmark can be displayed in navigation bars, vehicle selectors, configurators, and ownership apps with minimal scaling issues.

Marketing and launch events

Marketing teams

OMODA branding appears in vehicle launches, international motor shows, market-entry campaigns, and social media content focused on crossover design and technology.

Answers before you ship

Format, usage, attribution, and history notes for the OMODA logo.

Browse the logo library →API docsPricing