Opel

Opel's visual identity has long featured the stylized lightning bolt known as the 'Blitz', which was introduced in the 1960s as a symbol of dynamism and modernity. The Blitz has typically been set within or across a circular ring since the 1970s, and the badge has been refined several times (notably in the 1990s, 2000s and 2010s) to simplify shapes and improve legibility across media. Historic early Opel badges (late 19th and early 20th centuries) used wordmarks and heraldic or wheel motifs before the Blitz became the enduring emblem of the brand. Recent updates have emphasized a cleaner, two-dimensional rendition suitable for digital use while retaining the iconic lightning motif.