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Brand Name
HiPhi
Company Name
Human Horizons (Shanghai) Automotive Technology Co., Ltd.
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GET https://api.motomarks.io/brands/hiphiHiPhi is the premium electric vehicle brand created by Human Horizons, founded in 2017 by entrepreneur Ding Lei (William Ding). The brand positions itself on advanced EV technology, smart architecture and premium design, launching the HiPhi X production SUV in 2020 and subsequent models such as the HiPhi Z. Publicly available information about a historic logo evolution is limited; instead the brand identity has emphasized a futuristic, tech-forward visual language and product-led branding since its introduction. HiPhi and Human Horizons have highlighted connectivity, autonomous-capable systems and distinctive vehicle lighting and badge treatments as core elements of their visual identity.