HiPhi Logo and Brand Identity

Human Horizons Technology Co., Ltd.

The HiPhi emblem expresses a technology-led luxury identity through a precise, modern visual language. Its dark, minimal presentation reinforces the brand's advanced electric vehicles and high-end digital mobility positioning.

Official website
Live logo URL
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HiPhi full

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Choose the right HiPhi asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the HiPhi logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/hiphi?token=YOUR_API_KEY"3  alt="HiPhi logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/hiphi
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about HiPhi.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

HiPhi is the premium electric vehicle brand created by Chinese mobility company Human Horizons, which was founded in 2017 by Ding Lei. The HiPhi brand was introduced in 2019 as Human Horizons moved from smart mobility research into production vehicles, beginning with the HiPhi X.

Its logo has been used as a clean, high-contrast wordmark and emblem system, matching the brand's focus on digital luxury, connected mobility, and futuristic electric vehicle design. Publicly documented logo history is limited, so the brand identity is best understood through its early emphasis on technology, symmetry, and premium minimalism.

First color in the reference palette

Motomarks records #000000 as the primary HiPhi reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the HiPhi logo in use today.

Origins

Human Horizons was founded in 2017 by Ding Lei, a Chinese automotive executive with prior leadership experience in the car industry and local government. The company was created around smart mobility, vehicle connectivity, autonomous driving, and future transport systems. HiPhi was introduced as the company's premium electric vehicle brand in 2019, positioning Human Horizons in the high-end EV market.

HiPhi X and the public launch of the brand

The HiPhi X was presented as the brand's first production model and became central to HiPhi's early public identity. Its unusual door architecture, digital lighting, and connected cabin helped define the brand's visual direction: technology-first, premium, and deliberately futuristic. The logo appeared within a wider identity system built around black, white, metallic finishes, and clean digital presentation.

Expansion into a luxury EV range

HiPhi later expanded its product range with models including the HiPhi Z grand tourer and HiPhi Y SUV. These vehicles continued the brand's identity themes of intelligent lighting, software-defined functions, and high-end electric performance. Across its vehicles, the badge and wordmark have been used sparingly, supporting a premium impression rather than decorative branding.

Recent business developments

In 2024, Human Horizons faced serious financial difficulty and HiPhi operations were widely reported to have been suspended while restructuring options were explored. The brand remains associated with Human Horizons and its earlier luxury EV portfolio. Any commercial use of the HiPhi identity should be checked against current company communications and trademark records.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2019

HiPhi brand identity introduced

HiPhi entered the market with a minimal premium identity built around a modern wordmark and compact emblem usage. The visual style favored dark monochrome presentation, precise spacing, and a technology-oriented appearance.

Reason for redesign: The identity was introduced to launch Human Horizons' premium electric vehicle brand and distinguish it from the parent company's broader mobility business.

2021

Expanded use across production vehicles

As HiPhi production vehicles reached customers, the brand mark was applied to vehicle badging, digital interfaces, press materials, retail environments, and online product communications. The identity remained restrained and monochrome, consistent with luxury technology branding.

Reason for redesign: The broader application supported the transition from concept and launch branding to customer-facing vehicle and retail use.

What to preserve in production

Shape, color, and type cues that keep HiPhi recognizable at app scale.

Composition

The HiPhi identity uses a compact, modern mark supported by a clean wordmark. Its overall composition is sparse and balanced, reflecting the brand's premium EV positioning rather than a traditional automotive crest or heraldic badge.

Symbol

HiPhi's name is commonly associated with a high-fidelity, high-technology interpretation of mobility. The visual identity reinforces that idea through precision, symmetry, and a digital-first character rather than through literal animal, shield, or national symbols.

Lettering

The wordmark uses a contemporary sans serif treatment with simple geometric forms. The styling supports readability in vehicle badging, digital screens, and marketing materials while maintaining a futuristic tone.

Color

HiPhi branding is most often presented in black, white, and metallic finishes. The black primary reference color gives the logo a premium, technical, and high-contrast appearance across digital and physical applications.

Shape

The logo system avoids ornate outlines and favors compact, engineered forms. This helps the identity sit naturally on smooth EV bodywork, illuminated interfaces, and minimalist product photography.

Heritage

Because HiPhi is a young electric vehicle brand, its logo does not draw on a century of motorsport or manufacturing heritage. Its heritage is instead linked to Human Horizons' smart mobility ambitions and China's fast-developing premium EV sector.

Market context

HiPhi represents a wave of Chinese luxury EV brands designed to compete on software, cabin technology, and advanced user experience. Its identity reflects this cultural shift from conventional automotive symbolism toward connected digital mobility.

Design logic

The design philosophy is restrained, technical, and premium. It uses minimal contrast, clean geometry, and a dark luxury palette to support vehicles that are marketed around intelligence, electric performance, and future mobility.

Where teams place it

Common product surfaces where HiPhi assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and retail customers

HiPhi branding appears on exterior and interior vehicle surfaces in restrained monochrome or metallic finishes.

Digital interfaces

Digital product teams

The logo is used in online product pages, vehicle displays, launch materials, and connected mobility presentations.

Retail and launch environments

Retail and event teams

HiPhi identity elements have been used in showrooms, press events, and brand experience spaces to support a premium EV image.

Automotive media and data platforms

Publishers and automotive platforms

The mark is used to identify HiPhi models in EV databases, vehicle listings, reviews, and specification pages.

Answers before you ship

Format, usage, attribution, and history notes for the HiPhi logo.

Browse the logo library →API docsPricing