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Brand Name
Hino
Company Name
Hino Motors, Ltd.
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GET https://api.motomarks.io/brands/hinoWhat does the Hino logo mean?
Hino's emblem has evolved from early wordmarks to the current stylized 'H' badge, introduced to convey a dynamic, forward-moving image reflecting the company's focus on commercial vehicles.
The present logo — a rounded, wing-like H enclosed in an oval — symbolizes speed, reliability and the company's commitment to transport solutions; it was standardized as Hino expanded globally in the late 20th century. Historically the brand grew out of Japan's postwar automotive industry and has retained design cues emphasizing robustness and industrial purpose across its badge and markings.
What color is the Hino logo?
The primary color of the Hino logo is #E60012. This color is used across the brand's official logo, emblem, and wordmark assets.