Fang Cheng Bao Logo

Shenzhen Fangchengbao Automobile Sales Co., Ltd.

The Fang Cheng Bao emblem expresses a balance of formula-like precision and leopard-inspired force. Its dark, angular visual character gives BYD’s personalized NEV brand a technical, adventurous and assertive identity.

Official website
Live logo URL
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Fang Cheng Bao full

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Choose the right Fang Cheng Bao asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Implementation

Use the Fang Cheng Bao logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/fangchengbao?token=YOUR_API_KEY"3  alt="Fang Cheng Bao logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/fangchengbao
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Fang Cheng Bao.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Fang Cheng Bao, written in Chinese as 方程豹, was introduced by BYD in 2023 as a new brand for personalized new-energy vehicles. Its name combines “fangcheng,” meaning formula, with “bao,” meaning leopard, giving the identity a mix of technical precision and animal agility.

The brand identity has used a sharp, geometric emblem and bilingual wordmark from launch, visually separating it from BYD’s mainstream passenger-car identity. Because the marque is recent, its logo history is mainly defined by the 2023 launch identity rather than a long sequence of redesigns.

First color in the reference palette

Motomarks records #000000 as the primary Fang Cheng Bao reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Fang Cheng Bao logo in use today.

Origins

Fang Cheng Bao was launched by BYD in 2023 as part of a broader multi-brand strategy that also includes BYD Auto, Denza and Yangwang. The brand was created to serve customers looking for more individualized new-energy vehicles, especially SUVs and off-road-capable models. Its first production model, the Bao 5, introduced the brand’s identity to the market and used BYD’s Dual Mode Off-road platform technology.

Name Meaning

The Chinese name 方程豹 combines 方程, meaning formula, with 豹, meaning leopard. BYD has described the name as expressing a meeting point between technical logic and instinctive power. That naming idea carries into the logo system, which uses a structured, angular visual language rather than a soft or decorative badge.

Launch Identity

The brand’s launch identity paired a geometric emblem with the Chinese wordmark 方程豹 and the English name FANGCHENGBAO. The look was developed to stand apart from BYD’s mass-market branding and to suit vehicles marketed around exploration, performance and user personalization. Since the marque is new, the 2023 identity remains the key reference point for its logo history.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2023

Fang Cheng Bao launch identity

The original Fang Cheng Bao identity introduced a compact, angular emblem with bilingual Chinese and English naming. The visual system emphasized sharp geometry, dark monochrome presentation and a technical character aligned with BYD’s new personalized NEV strategy.

Reason for redesign: The logo was created for the launch of BYD’s new Fang Cheng Bao brand and its first model family.

What to preserve in production

Shape, color, and type cues that keep Fang Cheng Bao recognizable at app scale.

Composition

The logo system is built around a compact geometric mark supported by Chinese and English wordmarks. Its composition favors symmetry, hard edges and a controlled visual rhythm, which helps the identity read as engineered rather than ornamental.

Symbol

The brand name links mathematical formula with the leopard, so the logo language suggests both technical order and animal energy. The angular construction supports the idea of precision, while the name and model positioning connect it to speed, confidence and off-road strength.

Lettering

The English FANGCHENGBAO wordmark is typically presented in a clean, uppercase style, while the Chinese 方程豹 name carries the strongest native-market recognition. The typography is straightforward and modern, allowing the emblem and unusual name to carry most of the identity meaning.

Color

The core public identity is most often seen in black or monochrome applications. Black gives the young brand a premium, technical and rugged impression suitable for SUVs and off-road-oriented new-energy vehicles.

Shape

The emblem uses sharp, compact geometry rather than a traditional shield or roundel. This shape language supports the brand’s engineered positioning and gives the mark enough strength for vehicle badging, digital interfaces and dealership signage.

Heritage

Fang Cheng Bao does not have a legacy logo lineage because it was launched in 2023. Its heritage is instead tied to BYD’s rapid expansion in new-energy vehicles and the company’s move into more specialized lifestyle and performance segments.

Market context

The Chinese name is central to the brand identity. By combining a technical word with an animal character, Fang Cheng Bao uses a naming style that is easy to communicate in China while also signaling a distinct position within BYD’s portfolio.

Design logic

The design philosophy is based on controlled engineering and expressive capability. The logo avoids decorative complexity and instead uses a restrained, angular identity that can support high-tech, outdoor, premium and personalized vehicle themes.

Where teams place it

Common product surfaces where Fang Cheng Bao assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and shoppers

The Fang Cheng Bao emblem and naming appear on production vehicles such as the Bao model line, where the mark needs to work on exterior surfaces and interior trim.

Official website and digital channels

Online customers

The logo is used in a clean monochrome style across official digital touchpoints to support navigation, model presentation and brand recognition.

Retail and event environments

Dealers and event visitors

The identity appears in dealership, launch and product-display contexts where the angular mark reinforces a technical and adventure-oriented brand impression.

Developer integrations

Product teams

Applications that reference Fang Cheng Bao should use an accurate current logo asset, preserve the mark’s proportions and avoid recoloring unless an approved monochrome treatment is intended.

Answers before you ship

Format, usage, attribution, and history notes for the Fang Cheng Bao logo.

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