Falcon Motorsports Logo

Falcon Motorsports LLC

The Falcon Motorsports identity reflects the sharp, aerodynamic character of the Falcon F7 and its American supercar positioning. Its dark, performance-led visual presence gives the marque a focused and technical impression rooted in low-volume craftsmanship.

Available as PNG and WebP from a stable Motomarks CDN URL at /img/falcon-motorsports.

Logo
Falcon Motorsports logo
Founded
2009
Country
United States
Company
Falcon Motorsports LLC
Headquarters
Holly, Michigan, United States
Official website

Updated Sep 7, 2026

Live logo URL

The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Falcon Motorsports full

This preview uses a placeholder token until an API key is available.

Add an API key before using this URL

Create or manage a key, then return here to copy a working URL.

Choose the right Falcon Motorsports asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

How to use the Falcon Motorsports logo in an app

Add the published Falcon Motorsports logo to a product with a Motomarks CDN URL, then keep the same asset across sizes, formats, and frameworks.

  1. 1

    Copy the CDN URL

    Start from https://motomarks.io/img/falcon-motorsports. That slug stays stable as Motomarks updates the published Falcon Motorsports assets.

  2. 2

    Choose type, size, and format

    Set type to full, badge, or wordmark when that variant exists. Add size (xs through xl) and format (png or webp) as query parameters.

  3. 3

    Add a publishable API key

    Append your pk_ key for production CDN requests. Secret sk_ keys stay on the server for JSON API calls.

  4. 4

    Drop the URL into your UI

    Use the URL in an img, Image, or native image loader. Keep alt text specific, such as "Falcon Motorsports logo".

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/falcon-motorsports?token=YOUR_API_KEY"3  alt="Falcon Motorsports logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/falcon-motorsports
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Falcon Motorsports.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Falcon Motorsports is a low-volume American supercar manufacturer best known for the Falcon F7, a hand-built performance car introduced to the public in the early 2010s. Publicly available information about formal logo revisions is limited, but the brand identity has generally centered on the Falcon name and a performance-oriented visual language tied to the F7.

The branding emphasizes speed, lightness, and American exotic-car engineering rather than a long sequence of heritage marks. Founder Jeff Lemke's background in design, composites, and coachbuilding shaped both the car and the brand's visual presentation.

First color in the reference palette

Motomarks records #000000 as the primary Falcon Motorsports reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Falcon Motorsports logo in use today.

Origins

Falcon Motorsports was established in Michigan by Jeff Lemke, a designer and builder with experience in composite bodywork and specialty vehicle construction. The company developed the Falcon F7 as a hand-built American supercar using lightweight construction, a mid-engine layout, and V8 power. The car was shown publicly in the early 2010s and positioned Falcon as a boutique manufacturer rather than a mass-market automaker.

Falcon F7

The Falcon F7 became the company's defining product and the main carrier of the Falcon Motorsports identity. Its design combined carbon fiber and aluminum construction with aggressive body surfacing, scissor-style doors, and a performance image aimed at buyers seeking a rare American exotic car. Because production was limited, the brand's recognition is closely tied to specialist automotive media coverage, show appearances, and the F7 nameplate.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2009

Falcon Motorsports performance identity

The brand identity was built around the Falcon Motorsports name and the F7 model designation, using a restrained performance style that suited a boutique American supercar maker.

Reason for redesign: The identity supported the launch and promotion of the Falcon F7 as the company's core vehicle.

What to preserve in production

Shape, color, and type cues that keep Falcon Motorsports recognizable at app scale.

Composition

Falcon Motorsports branding is typically presented as a direct performance marque identity, with the company name and F7 model association carrying most of the recognition.

Symbol

The falcon name suggests speed, precision, and predatory focus, qualities that align with the F7's low-slung supercar shape and performance positioning.

Lettering

Public-facing brand applications favor a technical, motorsport-oriented tone rather than ornate luxury styling, supporting the car's engineered and specialist character.

Color

Black is a practical primary identity color for the marque, reinforcing a performance-focused and understated visual personality.

Shape

The identity works alongside the angular, aerodynamic forms of the F7, so the brand impression is closely linked to the vehicle's wedge-like stance and exotic proportions.

Heritage

Falcon Motorsports does not have the century-long emblem history of older manufacturers. Its heritage is tied to modern American specialty manufacturing and the personal vision of founder Jeff Lemke.

Market context

The brand represents a niche chapter in American supercar production, where small manufacturers and builders pursued exotic performance outside the traditional Detroit mass-production model.

Design logic

The identity favors clarity, rarity, and performance credibility, matching the company's focus on a limited-production, hand-built sports car.

Where teams place it

Common product surfaces where Falcon Motorsports assets need to stay clear, consistent, and fast.

Vehicle identification

Vehicle owners and collectors

Falcon Motorsports branding is used in connection with the Falcon F7 nameplate, vehicle badging, and presentation materials for the car.

Specialist automotive coverage

Automotive media

The brand identity appears in supercar articles, show coverage, and reference materials discussing the Falcon F7.

Digital vehicle databases

Product teams

The logo and brand name may be used to identify Falcon Motorsports within make and model listings for low-volume manufacturers.

Common questions about the Falcon Motorsports logo

Format, usage, attribution, and history notes for the Falcon Motorsports logo.

What does the Falcon Motorsports logo mean?

The Falcon Motorsports identity is built around the falcon name, which naturally suggests speed, focus, and precision. Those ideas fit the company's main product, the Falcon F7, a low-volume American supercar designed around lightweight construction and strong performance. Public sources do not document a detailed official symbolism statement for the logo.

What does the current Falcon Motorsports logo look like?

Public brand use for Falcon Motorsports is primarily associated with the company name and the Falcon F7 model identity. The visual presentation is performance-oriented and understated, often relying on dark monochrome treatment rather than a complex historic crest. Exact artwork should be verified against current official materials before production use.

Has the Falcon Motorsports logo changed over time?

There is limited public documentation of formal Falcon Motorsports logo redesigns. The brand's identity has remained closely tied to the Falcon F7 launch era and to the presentation of that specific vehicle. Unlike long-established manufacturers, Falcon Motorsports does not have a widely documented sequence of historic emblems or major redesign milestones.

How should product teams use the Falcon Motorsports logo in digital products?

Product teams should use the Falcon Motorsports mark only as a brand identifier for accurate vehicle make and model representation. The artwork should be kept legible, not recolored in a way that changes brand recognition, and matched to current official references. Motomarks can support logo asset delivery and API integration where licensed or otherwise permitted.

Where can I find official Falcon Motorsports trademark guidance?

Falcon Motorsports does not appear to publish extensive public brand guidelines in the same way as large global automakers. Teams using the name or logo should check the manufacturer's official website and any direct trademark notices, then obtain appropriate permission where required. A logo file alone should not be treated as legal permission to use the trademark.

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