Faraday Future was founded in California in 2014 and named for Michael Faraday, the scientist associated with electromagnetic induction. The brand introduced its futuristic FF identity during its early concept and FF 91 launch period, using a geometric monogram built from the initials of Faraday Future.
The logo has remained centered on the stylized FF mark, typically presented in monochrome applications that suit digital interfaces, vehicle badging, and investor communications. Its visual identity has been closely tied to the company's positioning around intelligent electric mobility and the FF 91 luxury electric vehicle.
First color in the reference palette
Motomarks records #000000 as the primary Faraday Future reference color, with any alternate swatches listed in the color reference and API response.