Deepal Logo

Deepal Automobile Technology Co., Ltd.

The Deepal emblem presents a sharp, technology-focused identity for Changan Automobile’s new energy vehicle brand. Its deep blue visual character connects the marque with electrification, digital mobility, and a clean modern impression.

Official website
Live logo URL
The preview and URL stay paired, so the asset you copy is the exact asset on screen.
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Deepal full

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Create or manage a key, then return here to copy a working URL.

Choose the right Deepal asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Deepal logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/deepal?token=YOUR_API_KEY"3  alt="Deepal logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/deepal
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Deepal.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Deepal is a new energy vehicle brand from Changan Automobile, introduced in China in 2022 under the Chinese name Shenlan, meaning deep blue. Its visual identity was created for a software-led electric vehicle brand rather than for a long-established combustion-era marque.

The logo has generally used a clean geometric emblem with the DEEPAL wordmark, emphasizing technology, electrification, and a futuristic brand tone. Because the brand is young, its public logo history is centered on the 2022 launch identity and subsequent international use of the Deepal name.

First color in the reference palette

Motomarks records #0057FF as the primary Deepal reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Deepal logo in use today.

Origins

Deepal was launched by Changan Automobile in 2022 as a dedicated new energy vehicle brand. In China, the brand is known as Shenlan, a name that translates to deep blue and reflects a technology-led, electric mobility positioning. The brand was introduced during Changan's broader push into battery-electric, range-extended, and intelligent connected vehicles.

International identity

For overseas markets, the brand uses the English name Deepal, giving the marque a concise identity that can be applied consistently across vehicles, retail, digital interfaces, and export communications. The global naming strategy keeps the idea of deep blue while making the brand easier to recognize outside China.

New energy positioning

Deepal has focused on modern electric and electrified passenger vehicles, including sedans and SUVs. Its branding is closely tied to digital technology, clean energy, and a future-oriented product image rather than to a long motorsport or mechanical heritage.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2022

Deepal launch identity

The launch identity used a geometric Deepal emblem together with a clean uppercase DEEPAL wordmark. The mark was designed to suit a new energy vehicle brand, with a simple digital-first form that works on vehicle badging, screens, websites, and retail signage.

Reason for redesign: The identity was created for the public launch of Changan's dedicated new energy vehicle brand.

2023

International Deepal branding

As the brand expanded beyond China, the English Deepal name became the primary international identifier. The visual system retained a technology-focused emblem and wordmark while adapting the brand presentation for global sales and communications.

Reason for redesign: The change supported export markets and a more globally readable brand name.

What to preserve in production

Shape, color, and type cues that keep Deepal recognizable at app scale.

Composition

Deepal's identity is built around a compact geometric emblem paired with a restrained uppercase wordmark. The composition is clean and horizontally balanced, making it suitable for vehicle fronts, rear badges, app icons, charging interfaces, and dealer signage.

Symbol

The brand name, derived from the Chinese Shenlan meaning deep blue, points to depth, technology, clean energy, and future mobility. The emblem's angular geometry reinforces a sense of precision and software-driven electric vehicle design.

Lettering

The DEEPAL wordmark uses a modern uppercase sans-serif style with simple, technical proportions. Its letterforms avoid decorative heritage cues, which supports the brand's identity as a newly created electric mobility marque.

Color

Blue is the key brand color association, linking the identity to the Deepal name, digital technology, electricity, and clean mobility. In many applications the blue is paired with black, white, or neutral backgrounds to keep the identity crisp and highly legible.

Shape

The logo language favors sharp, simplified geometry rather than organic or ornate shapes. This gives the mark a screen-friendly character and helps it translate across physical badges and digital interfaces.

Heritage

Deepal does not carry a century-old emblem tradition. Its heritage is tied to Changan Automobile's manufacturing base and to China's rapid development of new energy vehicle brands in the early 2020s.

Market context

The Chinese name Shenlan connects the brand with the color blue, a common visual shorthand for technology, intelligence, and clean energy in China's new energy vehicle market. The English Deepal identity preserves that concept for international audiences.

Design logic

The design philosophy is minimalist, electric, and technology-led. Rather than referencing historic automotive crests, the identity is built to feel native to connected vehicles, digital services, and contemporary mobility.

Where teams place it

Common product surfaces where Deepal assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and buyers

The Deepal emblem and wordmark appear on vehicle exteriors, typically on the front, rear, wheel centers, or related trim elements depending on model and market.

Dealer and market websites

Dealers and importers

The Deepal logo is used to identify the brand across official market pages, retail listings, product pages, and lead-generation experiences.

Digital cockpit and apps

Product and software teams

The simplified logo style supports use in vehicle screens, mobile apps, startup graphics, and connected service interfaces.

Charging and new energy communications

Marketing teams

The blue-led identity helps position Deepal vehicles within electric, plug-in hybrid, and range-extended mobility communications.

Answers before you ship

Format, usage, attribution, and history notes for the Deepal logo.

Browse the logo library →API docsPricing