Dayun Logo

Dayun Automobile Co., Ltd.

The Dayun emblem uses a strong red visual identity to express a Chinese manufacturer rooted in industry, transport, and practical mobility. Its compact mark and straightforward wordmark give the brand a functional, manufacturing-led character across trucks, buses, and electric vehicles.

Official website
Live logo URL
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Dayun full

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Choose the right Dayun asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Dayun logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/dayun?token=YOUR_API_KEY"3  alt="Dayun logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/dayun
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Dayun.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Dayun, known in Chinese as Dayun or Dayun Auto, grew out of Dayun Group, a Shanxi-based industrial group founded in 1987. Its automotive identity became more prominent after the group entered vehicle manufacturing in the 2000s, first with commercial vehicles and later with new energy passenger vehicles.

The brand logo has generally used a red corporate mark with a compact geometric emblem and Latin or Chinese Dayun wordmark, reflecting the company’s Chinese manufacturing base and its focus on practical transport products. Public information on dated logo redesigns is limited, so the logo history is best understood through the brand’s expansion from trucks into electric mobility.

First color in the reference palette

Motomarks records #E60012 as the primary Dayun reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Dayun logo in use today.

Origins

Dayun Group was founded in 1987 in Shanxi, China, by Yuan Qinshan. The group initially developed as a diversified manufacturing business before becoming associated with motorcycles, commercial vehicles, and later new energy vehicles. Its name, Dayun, is commonly rendered from the Chinese 大运, often associated with the idea of great movement or major transport.

Expansion into vehicle manufacturing

Dayun expanded into automotive manufacturing in the 2000s, building a presence in heavy trucks and commercial vehicles. The brand became associated with practical transport products for logistics, construction, and regional mobility in China. Its visual identity on vehicles typically emphasizes a red emblem and clear Dayun naming rather than decorative luxury cues.

New energy vehicle development

As China’s new energy vehicle market grew, Dayun added electric passenger vehicles and other electrified products to its manufacturing activities. This broadened the meaning of the Dayun identity from a commercial-vehicle badge into a wider mobility brand. The logo remained grounded in the company’s existing red industrial identity while appearing across newer electric vehicle applications.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1987

Dayun Group identity

The early corporate identity centered on the Dayun name in Chinese industrial use, before the automotive business became the most visible public face of the brand.

Reason for redesign: The group needed a recognizable corporate name as it expanded from regional manufacturing into larger industrial operations.

2000s

Automotive badge adoption

Dayun vehicle branding adopted a red emblem and Dayun wordmark presentation suitable for truck grilles, body panels, dealership signage, and corporate communications.

Reason for redesign: The identity had to function as a durable vehicle badge and as a recognizable manufacturer mark in the commercial vehicle market.

2010s

New energy vehicle applications

As Dayun entered electric passenger and new energy vehicle segments, the logo was applied in cleaner digital, showroom, and vehicle interface contexts while retaining the established red brand color.

Reason for redesign: The brand needed to appear consistent across both traditional commercial vehicles and newer electric mobility products.

What to preserve in production

Shape, color, and type cues that keep Dayun recognizable at app scale.

Composition

Dayun’s identity is compact and industrial, usually combining a red symbol with the Dayun name in Latin or Chinese form. The arrangement is simple enough for vehicle badges, parts labels, dealer signs, and digital use.

Symbol

The red emblem connects the brand with energy, movement, and Chinese manufacturing identity. Its geometric treatment supports the idea of machinery, transport, and forward motion rather than ornament.

Lettering

The Dayun wordmark is typically presented in direct, sans-serif lettering or in Chinese characters, prioritizing legibility and practical recognition. This suits a manufacturer with roots in commercial vehicles and industrial production.

Color

Red is the dominant brand signal and creates high visibility on white, silver, black, and chrome vehicle surfaces. Supporting black, white, and metallic finishes are commonly used for contrast in real vehicle applications.

Shape

The mark is designed to work as a contained badge, which is important for grilles, steering wheels, wheel centers, printed documentation, and dealership architecture.

Heritage

The identity reflects Dayun’s background as a Chinese industrial group that moved into automotive manufacturing. It is less focused on luxury symbolism and more connected with durability, transport, and production scale.

Market context

The use of red aligns with a common Chinese corporate color associated with energy, good fortune, and public visibility. For Dayun, it also helps tie the brand to its domestic market identity.

Design logic

Dayun’s logo system favors clarity, manufacturability, and consistent recognition across different vehicle categories. The design supports practical brand identification rather than complex decorative storytelling.

Where teams place it

Common product surfaces where Dayun assets need to stay clear, consistent, and fast.

Vehicle badging

Vehicle owners and fleet operators

The Dayun mark appears on vehicle fronts, steering-wheel centers, rear badging, and product identification plates across trucks and electric vehicles.

Dealer signage

Dealers

Dealers and service locations use the red Dayun identity on exterior signs, showroom graphics, and customer-facing service materials.

Digital product listings

Developers and product teams

Marketplace, fleet, and automotive data products use the Dayun logo to distinguish Dayun vehicles from other Chinese commercial and electric vehicle brands.

Corporate communications

Media and business partners

The brand mark is used in company presentations, news materials, product brochures, and trade-show displays for vehicle and group-level communications.

Answers before you ship

Format, usage, attribution, and history notes for the Dayun logo.

Browse the logo library →API docsPricing