Delage Logo and Brand Identity

Delage Automobiles

The Delage emblem carries the elegance of a French luxury marque shaped by early Grand Prix success, coachbuilt cars and refined engineering. Its blue badge and flowing wordmark project heritage, exclusivity and a distinctly pre-war sense of automotive prestige.

Official website
Live logo URL
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Delage full

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Choose the right Delage asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Delage logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/delage?token=YOUR_API_KEY"3  alt="Delage logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/delage
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Delage.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Delage was founded in France in 1905 by Louis Delage and became known for refined luxury cars and successful competition models before production ended in the 1950s.

The historic Delage identity is closely associated with an elegant script wordmark, often presented on a blue oval or shield-like radiator badge that suited the marque's high-status grand touring image. In the modern revival, the Delage name has been reintroduced with a cleaner performance-luxury presentation while retaining the heritage value of the historic French marque.

First color in the reference palette

Motomarks records #003B7A as the primary Delage reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Delage logo in use today.

Origins

Delage was founded in 1905 by Louis Delage in France. The company first built small cars and soon developed a reputation for engineering quality, competition success and refined road cars. Delage became especially associated with luxury automobiles and elegant coachbuilt bodies during the interwar period.

Motorsport and prestige

Delage used racing as a way to demonstrate technical capability, and the marque achieved important competition results in the 1910s and 1920s. Its sporting achievements helped support a premium identity for road cars, where the Delage badge appeared on radiator grilles, hubcaps and coachbuilder-finished bodies.

Decline and revival

The original Delage business faced financial difficulties in the 1930s and became closely linked with Delahaye. Delage-branded car production eventually ended in the 1950s. The name was later revived for a modern limited-production performance car project, bringing the French marque back into contemporary automotive discussion.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

1905

Early Delage script identity

Early Delage branding used the company name as the central identifier, typically in a refined script or hand-lettered style suited to the period's luxury automobiles.

Reason for redesign: The script treatment reflected early 20th-century automotive branding, where nameplates and radiator badges communicated craftsmanship and founder-led prestige.

1920s

Classic blue Delage badge

The best-known historic Delage identity uses a blue field with the Delage name in a light, flowing script. The mark commonly appeared as an enamel-style radiator badge or grille emblem.

Reason for redesign: The richer badge format supported Delage's move toward luxury, competition reputation and coachbuilt presentation.

2019

Modern Delage revival branding

The revived marque uses the Delage name as a heritage-led luxury performance identity, preserving the value of the historic wordmark while adapting it for contemporary digital and vehicle presentation.

Reason for redesign: The revival needed to connect a new performance car project with the prestige and French provenance of the original Delage marque.

What to preserve in production

Shape, color, and type cues that keep Delage recognizable at app scale.

Composition

The Delage identity is centered on the brand name, usually treated as a flowing wordmark within a compact badge shape. Historic applications emphasize a radiator-badge composition rather than an abstract symbol.

Symbol

The script name links the marque directly to founder Louis Delage and to the personal, coachbuilt character of early luxury motoring. The badge format suggests craftsmanship, exclusivity and mechanical prestige.

Lettering

Delage typography is traditionally cursive and elegant, with a handwritten rhythm rather than a mechanical sans serif. This gives the logo a personal signature quality, appropriate for a founder-named luxury manufacturer.

Color

Blue is the dominant historic reference color, often paired with white or silver lettering. The combination gives the badge a formal, high-status character and recalls enamel radiator emblems used on classic cars.

Shape

Historic Delage marks are often seen in oval, shield or plaque-like badge forms. These shapes fit the physical requirements of radiator and grille mounting while framing the script wordmark clearly.

Heritage

The identity draws strength from Delage's early 20th-century French luxury position, racing achievements and association with elegant coachbuilt cars. Its most important asset is continuity of the Delage name itself.

Market context

Delage represents a period when French manufacturers were leaders in luxury, motorsport and bespoke automotive design. The logo carries associations with concours cars, grand touring and pre-war European refinement.

Design logic

The Delage logo favors elegance over aggression. Its heritage-led design communicates exclusivity through a signature-like wordmark, restrained color and a traditional badge structure.

Where teams place it

Common product surfaces where Delage assets need to stay clear, consistent, and fast.

Vehicle badging

Owners and collectors

The Delage name and badge are used to identify the marque on vehicle bodies, grilles, wheel centers or presentation materials.

Heritage and concours references

Collectors

Historic Delage script badges are frequently referenced in classic car documentation, concours listings and collector descriptions.

Digital brand listings

Product teams

Automotive databases and identity systems can use the Delage wordmark to distinguish the French marque from other historic luxury manufacturers.

Answers before you ship

Format, usage, attribution, and history notes for the Delage logo.

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