Yutong Logo

Zhengzhou Yutong Bus Co., Ltd.

The Yutong logo presents a confident blue transport identity associated with buses, coaches, and electric mobility from Zhengzhou, China. Its crisp emblem and straightforward wordmark project reliability, scale, and a practical engineering character suited to public and commercial fleets.

Official website
Live logo URL
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Yutong full

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Choose the right Yutong asset

Start with the shape that fits the slot, then tune size and format in the URL.

Full logo

Best for directories, marketplace cards, comparison pages, and any surface where the complete mark has room to breathe.

Badge

Best for compact UI: filters, tables, saved vehicles, mobile lists, and favicon-like brand slots.

Wordmark

Best when the manufacturer name needs to stay legible in headers, partner lists, and editorial pages.

Implementation

Use the Yutong logo across your stack.

Copy a real CDN URL, then keep the same asset working in markup, components, native apps, and data calls.

Use it in any stack
One keyed Motomarks URL works in plain markup, component frameworks, native image loaders, and API-backed views.
logo.html
1<img2  src="https://motomarks.io/img/yutong?token=YOUR_API_KEY"3  alt="Yutong logo"4  width="128"5  height="128"6  loading="lazy"7/>

Need more than the image?

Fetch the brand record when your UI also needs metadata, ordered colors, or attribution context.

GET https://api.motomarks.io/brands/yutong
Authorization: Bearer YOUR_SECRET_KEY
Read the API docs

Reference

More about Yutong.

Brand history, logo changes, color notes, usage examples, and common questions.

What makes this mark recognizable?

Identity cues, heritage, and visual details to keep in mind before the asset lands in your UI.

Yutong traces its roots to 1963 in Zhengzhou, China, where the business began as a bus repair and manufacturing operation before developing into a dedicated bus and coach manufacturer. The modern Yutong identity is built around a clean blue wordmark and emblem used across buses, coaches, electric buses, factories, export materials, and after-sales networks.

Public brand usage has emphasized the romanized Yutong name for international markets, supporting the company's expansion beyond China into Europe, Latin America, the Middle East, Africa, and Asia-Pacific. The logo's practical, industrial character reflects the company's focus on commercial transport, fleet reliability, and large-scale public mobility.

First color in the reference palette

Motomarks records #005BAC as the primary Yutong reference color, with any alternate swatches listed in the color reference and API response.

How the mark got here

The identity shifts that explain the Yutong logo in use today.

Origins

Yutong's corporate history dates to 1963 in Zhengzhou, Henan Province, China. The company developed from a local bus repair and production enterprise into Zhengzhou Yutong Bus Co., Ltd., building its reputation around buses and coaches for public transport, tourism, intercity travel, and institutional fleets.

Public listing and scale

Zhengzhou Yutong Bus Co., Ltd. became a publicly listed company on the Shanghai Stock Exchange under ticker 600066. Its listing supported industrial expansion, larger production capacity, and broader domestic and export activity as the Yutong name became more visible on city buses, coaches, and fleet vehicles.

New energy vehicle identity

Yutong has become closely associated with new energy buses, including battery-electric models used in urban and regional transport. As electric mobility grew, the Yutong badge appeared on more zero-emission public transport fleets, strengthening the brand's connection with large-scale electrified passenger transport.

When the logo changed

A compact record of redesigns, visual turns, and the reasons the mark moved.

2000s

Modern international Yutong wordmark

Yutong's export-facing identity uses a blue roman-letter wordmark paired with a compact emblem, making the name readable in international bus and coach markets.

Reason for redesign: The identity supported wider international sales and made the Chinese manufacturer easier to recognize outside domestic markets.

2010s

Current blue fleet identity

The current Yutong presentation emphasizes a strong blue color, simple lettering, and consistent placement on vehicle fronts, sides, digital communications, and corporate material.

Reason for redesign: The simplified identity aligns with global commercial vehicle branding, fleet visibility, and consistent use across conventional and electric bus ranges.

What to preserve in production

Shape, color, and type cues that keep Yutong recognizable at app scale.

Composition

The Yutong identity combines a compact emblem with a legible wordmark, prioritizing quick recognition on large vehicles, station environments, sales material, and fleet documentation.

Symbol

The emblem functions as a corporate transport mark rather than a decorative crest. Its contained form suggests engineered movement, operational dependability, and the organized structure expected from public transport and coach fleets.

Lettering

The romanized Yutong wordmark uses clear, industrial sans serif styling. The letters are easy to read from a distance, which is important for buses and coaches moving through dense urban or highway environments.

Color

Blue is central to the Yutong identity and communicates reliability, technology, and public-service professionalism. It also works well on white vehicle bodies, glass panels, charging infrastructure, and digital interfaces.

Shape

The logo uses compact geometric forms that reproduce cleanly on vehicle badges, printed documents, uniforms, signage, and web applications. The simple shape language helps preserve recognition at small sizes.

Heritage

The identity reflects Yutong's evolution from a regional Chinese bus operation into a major bus and coach manufacturer with international reach. Its modern form favors utility and export readability over ornate historical symbolism.

Market context

Yutong is strongly tied to Zhengzhou and to China's development of large-scale public transport manufacturing. The brand's logo appears on vehicles that serve daily mobility, tourism, school transport, and public-sector fleet operations in many markets.

Design logic

The design philosophy is functional, corporate, and fleet-oriented. It favors clarity, durable color use, and straightforward recognition across heavy-duty vehicles and transport systems.

Where teams place it

Common product surfaces where Yutong assets need to stay clear, consistent, and fast.

Vehicle badging

Fleet operators

The Yutong logo is applied to the fronts, sides, and rears of buses and coaches so operators, passengers, and maintenance teams can identify the manufacturer.

Export and dealer websites

Dealers and importers

The brand mark is used on regional distributor and product websites to identify Yutong buses, coaches, electric models, and after-sales services.

Public transport fleets

Transit agencies

The logo appears on city buses, airport shuttles, school buses, and electric transit fleets where manufacturer visibility supports service, warranty, and procurement recognition.

Charging and new energy communications

Public transport authorities

Yutong's identity is used in electric bus launches, charging-related materials, and sustainability communications for public and commercial mobility projects.

Answers before you ship

Format, usage, attribution, and history notes for the Yutong logo.

Browse the logo library →API docsPricing