Rover

Rover is a historic British automotive marque founded in the late 19th century; the company evolved from bicycle manufacture into motorcars and became widely known through the 20th century. The marque's most recognizable emblem is the stylized Viking longship (longboat) motif, which was adopted early in Rover's motoring history and refined over decades into versions that appeared in shields, roundels and green-and-chrome treatments. Across changes in ownership and corporate identity the longship remained the primary historic identifier of the brand, while wordmarks and badge shapes were periodically updated to match contemporary corporate styling. The Rover name was carried forward through several successor companies (including the post-1980s Rover Group and the later MG Rover) before mainstream Rover production ceased.