NIO

NIO Inc.

Official Website
Assets
NIO full

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Brand Information

Brand Name

NIO

Company Name

NIO Inc.

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API Usage

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About the NIO logo

NIO's emblem was introduced with the company's early brand rollout and is deliberately minimalist and symbolic. The logo is composed of an upper arc and a lower arc: the upper section is said to represent the sky (aspiration, future) while the lower section suggests the earth or a road, together forming a stylized mark that evokes a person looking upward. Over time the badge has been used consistently across vehicles and communications to convey technology-forward mobility and a human-centered vision. The brand was founded in 2014 by William Li (Li Bin) and the logo has remained a core part of NIO's visual identity since the company's debut.