NIO

NIO Inc.

Official Website
Assets
NIO full

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Brand Information

Brand Name

NIO

Company Name

NIO Inc.

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API Usage

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What does the NIO logo mean?

NIO's emblem was introduced with the company's early brand rollout and is deliberately minimalist and symbolic.

The logo is composed of an upper arc and a lower arc: the upper section is said to represent the sky (aspiration, future) while the lower section suggests the earth or a road, together forming a stylized mark that evokes a person looking upward. Over time the badge has been used consistently across vehicles and communications to convey technology-forward mobility and a human-centered vision. The brand was founded in 2014 by William Li (Li Bin) and the logo has remained a core part of NIO's visual identity since the company's debut.

What color is the NIO logo?

The primary color of the NIO logo is #0070FF. This color is used across the brand's official logo, emblem, and wordmark assets.

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